Welcoming Burson: A Global Communications Powerhouse for Modern Leadership
Burson will shape the future of communications, epitomizing Harold Burson's enduring legacy
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Singer India appoints Six Degrees BCW as its strategic communications partner
The agency will work closely with the brand, offering strategic consultation and reinforcing the brand's commitment to the Indian market
'Mentoring should also be connected with DEI initiatives of an organisation'
Deepshikha Dharmaraj, Chief Executive Officer, BCW India Group, says encouraging employees to upskill as agencies not only help them rise in their career but also put them in the growth mindset
BCW launches new framework for moving people
Understanding values, combined with real-time analysis of online behaviour and the fluid cultural landscape are keys to driving people to take action
Six Degrees BCW named communications AOR by Niva Bupa
The agency will leverage its strong media connections and experience with financial institutions and insurance companies to do justice to the mandate
'If you want to improve your business, you must have diversity at the top'
Deepshikha Dharmaraj, CEO of BCW India Group, looks back at her 28-year journey in the industry, and shares her key learnings and views on women in leadership roles
Digital-first employee engagement & advocacy the need of the hour
In today’s Epilogue 2022 series, Deepshikha Dharmaraj, Chief Executive Officer, BCW India Group, talks about the 'three P’s' that their clients focused on in 2022
PR trains you not only for work but for life: Swati Guwalani
Guwalani, senior director, Genesis BCW, was presented with the ‘Emerging Leader in PR’ award at the 3rd e4m PR & Corp Comm Women Achievers Awards 2022
Celebrating 30 years of moving people
As Genesis BCW India celebrates its pearl (30th) anniversary, we speak to the founding chairperson of BCW India Group, Prema Sagar, on the agency's journey, most memorable campaigns, and more
‘Our differentiated services make clients trust us with their entire comms mandate’
Deepshikha Dharmaraj, chief executive officer, BCW India Group, deliberates on combining traditional PR practices with digital ones for a perfect success ratio
Rishi Seth to move on from BCW
Seth was with BCW for 13 years
‘Our industry has supported companies from all sectors to thrive during tough times’
In this edition of e4m PR & Corp Comm’s 30 Under 30 series, Prateeksha Bhatia, Account Manager, Genesis BCW, shares her winning experience and how PR has become relevant for clients
BCW India Group and Whitekettle Consulting launch CSP+
The new offering will help organizations in India lead with corporate social purpose
Genesis BCW appoints Sanyukta Dutta as India Practice Chair for Enterprise Technology
Shashanka Nanda will be India Practice Chair for Corporate & Services
Stay agile, open-minded & curious: Deepshikha Dharmaraj
In today’s edition of ‘Women Achievers 2022’ series, Deepshikha Dharmaraj, CEO, BCW India Group, advises aspiring PR & comm professionals to get the growth mindset & stay above water during bad times
Zacharia James quits BCW APAC as Chief Strategy Officer
His next move remains unknown
'Personalised and well-defined pitches are the key to winning new businesses'
In today's 'Year-ender story of 2021' series, Deepshikha Dharmaraj, CEO, BCW India Group, discusses how purpose-driven communication will continue to be the way ahead for the year 2022
Deepshikha Dharmaraj elevated to BCW India Group CEO
In this new role, Dharmaraj will be supported by BCW India Group Chairperson, Prema Sagar, as well as the leadership teams at Genesis BCW and Six Degrees BCW
Businesses have been resilient, responsive to rapid changes: Deepshikha Dharmaraj
Dharmaraj, CEO at Genesis BCW, sheds light on new workplace norms to safeguard employees in the post-pandemic era
50+ leaders, 10 corporates honoured at second edition of e4m Women Achievers Awards
The Lifetime Achievement Award was conferred on Prema Sagar, Chairperson, Genesis BCW India Group and Shravani Dang, Independent Director of company boards
From sustaining livelihoods, PR agencies shift focus to sustaining lives this pandemic
From reducing workdays to providing medical assistance to employees and their kin, here's how agencies have been extending a helping hand to their employees
We were better prepared with our plans for IPL this year: Khushnooma Kapadia, Marriott
Kapadia, Marriott International Senior Area Director of Marketing – SA, talks about the brand's 360-degree marketing plan with a heightened social media presence for IPL
'Creativity, Compassion & Collaboration should be at the centre of communications efforts'
Kickstarting the 2nd edition of 'Women Achievers Series', Prema Sagar, Chairperson of the BCW India Group, opens up about her professional journey
Hope, Purpose and Creativity in 2021
Guest Column: Deepshikha Dharmaraj, CEO, Genesis BCW, shared that organisations must create an open environment for curiosity, new thinking, and a will to challenge the status quo
Genesis BCW named communication partner for Swiss Education Group in India
The business was won in January 2021 following a multi-agency pitch, and will be serviced from the Genesis BCW India north region
GCI Health & Genesis BCW announce partnership
The two will join hands to offer clients a combined strategic, creative and healthcare support
Genesis BCW roped in as communications partner for Jaslok Hospital & Research Centre
The mandate was awarded to the consultancy after a multi-agency pitch in April
A look at PR industry’s most creative campaigns during lockdown
Leading agencies talk about their most creative works during the COVID-induced lockdown
Communication is the lifeline in these times: Deepshikha Dharmaraj, Genesis BCW
Deepshikha Dharmaraj, CEO of Genesis BCW, talks about her journey, the importance of communication in turbulent times, women's leadership and the outlook for the post-COVID world
Genesis BCW & Six Degrees BCW to work together as separate teams under BCW India Group
The leadership team of Matt Stafford, Prema Sagar, Deepshikha Dharmaraj and Rishi Seth share the roadmap for the way ahead
Genesis BCW and Six Degrees BCW integrate to form BCW India Group
Both brands will be retained and continue to operate separately, but side-by-side under the BCW India Group to enable sharing of staff, resources and services