NBF applauds Delhi HC order on Andhra news channels blackout case
The court has ordered restoring the transmission of TV9 Telugu, Saakshi TV, 10TV and NTV news channels among others
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Blackstone and the Chaudhary family mulling sale of stakes in Aakash
The two who have an 18% stake in the educational services company are reportedly in talks with private equity investors
Zed Black: We’re not big on digital marketing
Ankit Agarwal, Partner and Director, MDPH & Zed Black talks about making it big in the agarbatti and pooja categories, the advantages of advertising on television on election results day & more
Advertising not a one-stop solution: Lessons from Byjus & Paytm
Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, Blackswan (India), writes why start-ups should create value inward by investing in their product, employees & customers
Mouni Roy to endorse BlackZone Mobiles' feature phones, smartwatches
Mouni Roy will play a pivotal role in BlackZone's advertising campaigns, branding endeavours, and social media activities over the coming year
Virat Kohli sports a black eye after scuffle with PUMA cat
The marketing move is a part of PUMA's Black Friday sale
A colourful Black Friday for Indian brands this year
As Indian consumers seek recognition as global citizens, American shopping fests like Black Friday are set to get bigger, better and bolder in the coming years, say experts
MS Dhoni bats for power of prayer to bring home the World Cup in Zed Black Agarbatti ad
Conceptualized by Oberoi IBC the TVC will be promoted through a 360-degree approach across News & GEC Channels for the festive season
BBC documentary takes viewers inside loan scam destroying lives across India
Poonam Agarwal, an investigative journalist with BBC, exposes loan recovery call centers who have left no stone unturned to mentally, financially and physically harass innocent Indians
Disney in talks with Blackstone over sale of India assets: Report
Top Disney executives Tom Staggs and Kevin Mayer reportedly played a key role in setting up the talks
MS Dhoni recommends daily prayers for 'mann ki shanti' in Zed Black ad
The TVC campaign has been conceptualized by Oberoi IBC
Aaj Tak's 'Black & White' celebrates first anniversary
The Prime Time show is being hosted by Sudhir Chaudhary
LivWell Asia names Wilf Blackburn as Executive Chairman
Prior to that, Blackburn was Regional CEO of Prudential Growth Markets
Cannes Lions 2023: Inside MullenLowe Lintas Group's entries this year
The Group has sent four of its best campaigns centred on themes of inclusivity, diversity and equality.
IPL 2023: Zed Black is ‘Official Prayer Partner’ for Delhi Capitals
The Zed Black logo features prominently on the match and training trouser of the Delhi Capitals uniform
Zed Black is the 'Official Prayer Partner' for Delhi Capitals
The association will also be amplified by way of a 360-degree campaign across the offline, digital and social media platforms
Cannes Lions to ensure adequate representation of Black talent
Black Out 2023, a new program by Cannes Lions in association with Black British Network, will secure attendance for up to 50 people from the Black community at this year’s festival
Campaigns of controversy: The most polarising ads of 2022
Times when brands failed to grasp the pulse of the audience
Best ads of the fortnight: Jupiter has an 'alien' concept, Britannia gets nutty
Here's our pick for the most creative spots between December 1st and 15th
Vim Black ad: The joke we didn’t get
Industry watchers dissect the controversial mock ad by Vim
Not foreign anymore: Indian brands are embracing western festivities & how
Globalization, digital awakening and blurring cultural boundaries have led brands to offer lucrative shopping deals for festivities like Black Friday, Halloween & Thanksgiving, note industry experts
HUL comes clean about Vim Black: 'It was a joke'
Netizens were confused by the dubious product and its over-the-top ad targetted at men, encouraging them to wash dishes
Sudhir Chaudhary’s Black & White on Aaj Tak becomes No.1 news programme in 9 pm slot
The show was launched on July 19 2022
Puma’s quirky campaign creates big buzz around its Black Friday Sale
The brand roped in doppelgangers of their key brand ambassadors, staged fictitious pop-ups with tampered branding outside select original stores, and even gave native website a cyber-hacked appearance
Sudhir Chaudhary's Black and White Show is No 1. For 2 consecutive months on YouTube Live
The show was launched in July 2022
MS Dhoni turns guruji for Zed Black Agarbatti’s new TVC
The TVC, conceptualized by Oberoi IBC, is the continuation of flagship campaign ‘prarthna hogi sweekar’
Black & White: Here’s how Sudhir Chaudhary’s show performed in first week
On the basis of unrolled data, sourced from a BARC subscriber, the channel recorded 39% growth on the first day over the previous unrolled week
Black & White: Sudhir Chaudhary’s new show clocks 1.4 lakh concurrent views on YouTube
The show had 1.6 million total views on YouTube till the filing of this report
Sudhir Chaudhary’s show on Aaj Tak to be launched today; likely named ‘Black & White’
The programme will be aired at 9 PM
Pepsi recreates Cindy Crawford commercial with Jacqueline Fernandez
The TVC for Pepsi Black will be amplified via a 360-degree campaign spanning TV, digital, outdoor, and social media
NDTV opts out of 'blackout' ratings data
BARC has given news channels the option to opt in or opt out of receiving the past 13 weeks' rolled data
As BlackBerry pulls the plug on its phones, here's a look at its top Indian campaigns
As the world gets nostalgic about their BlackBerry devices, e4m presents some of its most iconic brand campaigns
Dentsu Webchutney wins creative and media duties of Blackberrys
The account was won following a multi-agency pitch
Hrithik Roshan urges all to forge deeper connection with self for Zed Black’s festive ad
The TVC retains the catchphrase ‘Manthan Zaroori Hai’
Dettol Toilet Soaps top advertising brand in week 35: BARC
Horlicks is on second spot and Airtel Black on third, as per the weekly data
MS Dhoni dons the retro jersey look for Zed Black Agarbatti's latest TVC
Conceptualized by Oberoi IBC & directed by Farah Khan, the integrated campaign aims to get India praying to #prarthnahogisweekar
OMG Content, Diageo India come together for Black & White Scotch
The two have joined hands to bring alive a unique content format for Diageo's scotch brand
Black White Orange to debut ISRO merch
Starting with apparel, the company will launch other categories of merchandise like bags, novelty & stationery in the near future
Society Tea reminisces memories of bonds made for life with latest campaign
The ‘Yaadon Bhari Pyaali’ campaign has been conceptualized by Black Swan Life
Men and women experience confidence differently: Phoebe Siggins
Phoebe Siggins, COO of Little Black Book (LBB), addressed a keynote session on breaking glass ceilings at the Women Achievers Summit 2021
Branding lessons: Roadshows alone won’t win hearts
Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, Blackswan (India) Ideation, shares how marketers can learn reaching out to target audience from an election campaign case study
Dhoni Entertainment collaborates with Black White Orange Brands for new animation venture
The first season of India's first animated spy universe is slated to launch in 2022, will have MS Dhoni in the lead
How absence of ratings bruised smaller news channels
Five months into the BARC data blackout, smaller news channels have endured losses and some have also disappeared from TV screens in the last four to five months
BARC's news ratings blackout may extend for 3 more months: Report
The original deadline for the twelve-week suspension was Friday
Sponsors show trust in news genre despite ratings blackout; here’s why
Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner
Two months into BARC data blackout: Are news channels happy with no ratings?
The blackout actually turned out to be a sort of breather period in the endless cycles of chasing and flaunting TRPs for both big and small networks
There is high support & goodwill to ensure BARC currency is respected: Sunil Lulla
Lulla, CEO of BARC India, addresses key topics such as TV viewership in the lockdown, the impact of data blackout period on the news genre and meter tampering
Over a month into BARC blackout, news genre sees no impact on ad sales
Industry heads assert that contrary to apprehensions, the genre recorded better numbers this festive season than last year
Mogaé announces joint venture with conversational AI agency VERSA
Tanya Goyal will be VERSA India’s Chairperson; India operations to be launched on Diwali day and will go commercial live from early 2021
BYJU'S raises funding from BlackRock, Sands Capital & Alkeon Capital
Existing investors General Atlantic, Owl Ventures and Tiger Global are also participating in this round