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The court has ordered restoring the transmission of TV9 Telugu, Saakshi TV, 10TV and NTV news channels among others
e4m Staff Jun 25, 2024 10:01 AM
The two who have an 18% stake in the educational services company are reportedly in talks with private equity investors
e4m Desk May 30, 2024 12:44 PM
Ankit Agarwal, Partner and Director, MDPH & Zed Black talks about making it big in the agarbatti and pooja categories, the advantages of advertising on television on election results day & more
Arka Roy Chowdhury Apr 22, 2024 2:17 PM
Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, Blackswan (India), writes why start-ups should create value inward by investing in their product, employees & customers
Pradeep Menon. M Mar 5, 2024 2:14 PM
Mouni Roy will play a pivotal role in BlackZone's advertising campaigns, branding endeavours, and social media activities over the coming year
e4m Staff Feb 20, 2024 2:23 PM
As Indian consumers seek recognition as global citizens, American shopping fests like Black Friday are set to get bigger, better and bolder in the coming years, say experts
Nilanjana Basu Nov 27, 2023 9:18 AM
Conceptualized by Oberoi IBC the TVC will be promoted through a 360-degree approach across News & GEC Channels for the festive season
Poonam Agarwal, an investigative journalist with BBC, exposes loan recovery call centers who have left no stone unturned to mentally, financially and physically harass innocent Indians
e4m Staff Oct 18, 2023 3:49 PM
Top Disney executives Tom Staggs and Kevin Mayer reportedly played a key role in setting up the talks
e4m Staff Oct 11, 2023 8:32 AM
Prior to that, Blackburn was Regional CEO of Prudential Growth Markets
exchange4media Staff Jun 28, 2023 11:19 AM
The Group has sent four of its best campaigns centred on themes of inclusivity, diversity and equality.
exchange4media Staff May 10, 2023 12:49 PM
The Zed Black logo features prominently on the match and training trouser of the Delhi Capitals uniform
exchange4media Staff Apr 3, 2023 6:40 PM
The association will also be amplified by way of a 360-degree campaign across the offline, digital and social media platforms
exchange4media Staff Mar 31, 2023 11:32 AM
Black Out 2023, a new program by Cannes Lions in association with Black British Network, will secure attendance for up to 50 people from the Black community at this year’s festival
exchange4media Staff Mar 29, 2023 8:50 AM
Here's our pick for the most creative spots between December 1st and 15th
exchange4media Staff Dec 23, 2022 8:55 AM
Globalization, digital awakening and blurring cultural boundaries have led brands to offer lucrative shopping deals for festivities like Black Friday, Halloween & Thanksgiving, note industry experts
Tanzila Shaikh & Nilanjana Basu Dec 13, 2022 8:56 AM
Netizens were confused by the dubious product and its over-the-top ad targetted at men, encouraging them to wash dishes
exchange4media Staff Dec 12, 2022 8:50 AM
The brand roped in doppelgangers of their key brand ambassadors, staged fictitious pop-ups with tampered branding outside select original stores, and even gave native website a cyber-hacked appearance
exchange4media Staff Nov 25, 2022 2:58 PM
The TVC, conceptualized by Oberoi IBC, is the continuation of flagship campaign ‘prarthna hogi sweekar’
exchange4media Staff Aug 13, 2022 8:46 AM
On the basis of unrolled data, sourced from a BARC subscriber, the channel recorded 39% growth on the first day over the previous unrolled week
exchange4media Staff Jul 29, 2022 5:54 PM
The show had 1.6 million total views on YouTube till the filing of this report
exchange4media Staff Jul 21, 2022 9:08 AM
The TVC for Pepsi Black will be amplified via a 360-degree campaign spanning TV, digital, outdoor, and social media
exchange4media Staff Jul 16, 2022 8:21 AM
BARC has given news channels the option to opt in or opt out of receiving the past 13 weeks' rolled data
exchange4media Staff Feb 23, 2022 9:03 AM
As the world gets nostalgic about their BlackBerry devices, e4m presents some of its most iconic brand campaigns
Mansi Sharma Jan 10, 2022 9:03 AM
Horlicks is on second spot and Airtel Black on third, as per the weekly data
exchange4media Staff Sep 13, 2021 8:47 AM
Conceptualized by Oberoi IBC & directed by Farah Khan, the integrated campaign aims to get India praying to #prarthnahogisweekar
exchange4media Staff Aug 16, 2021 8:53 AM
The two have joined hands to bring alive a unique content format for Diageo's scotch brand
exchange4media Staff Aug 9, 2021 12:42 PM
Starting with apparel, the company will launch other categories of merchandise like bags, novelty & stationery in the near future
exchange4media Staff Jul 28, 2021 11:47 AM
The ‘Yaadon Bhari Pyaali’ campaign has been conceptualized by Black Swan Life
exchange4media Staff Jul 6, 2021 2:24 PM
Phoebe Siggins, COO of Little Black Book (LBB), addressed a keynote session on breaking glass ceilings at the Women Achievers Summit 2021
exchange4media Staff Jul 3, 2021 8:54 AM
Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, Blackswan (India) Ideation, shares how marketers can learn reaching out to target audience from an election campaign case study
Pradeep Menon. M May 7, 2021 8:30 AM
The first season of India's first animated spy universe is slated to launch in 2022, will have MS Dhoni in the lead
exchange4media Staff Apr 7, 2021 11:35 AM
Five months into the BARC data blackout, smaller news channels have endured losses and some have also disappeared from TV screens in the last four to five months
Tasmayee Laha Roy Mar 18, 2021 8:37 AM
The original deadline for the twelve-week suspension was Friday
exchange4media Staff Jan 16, 2021 8:56 AM
Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner
Ruhail Amin & Tasmayee Laha Roy Dec 21, 2020 9:27 AM
The blackout actually turned out to be a sort of breather period in the endless cycles of chasing and flaunting TRPs for both big and small networks
Tasmayee Laha Roy Dec 15, 2020 8:35 AM
Lulla, CEO of BARC India, addresses key topics such as TV viewership in the lockdown, the impact of data blackout period on the news genre and meter tampering
Naziya Alvi Rahman Dec 8, 2020 8:48 AM
Industry heads assert that contrary to apprehensions, the genre recorded better numbers this festive season than last year
Tasmayee Laha Roy Nov 27, 2020 9:19 AM
Tanya Goyal will be VERSA India’s Chairperson; India operations to be launched on Diwali day and will go commercial live from early 2021
exchange4media Staff Nov 12, 2020 9:09 AM
Existing investors General Atlantic, Owl Ventures and Tiger Global are also participating in this round
exchange4media Staff Sep 23, 2020 2:26 PM
