With #CreatingMemoriesNeverClicked, the brand has rolled out a user-friendly microsite, where individuals can transform precious, undocumented moments from their memory into realistic photos
#ThankYouFirstCoach is the brand's 2-part series campaign on the heroes who recognised and nurtured the talents of India's finest players
The campaign has been conceptualised by Ogilvy India
#SitTogether is a campaign conceptualised by Ogilvy India
The multichannel campaign introduced fan screens in stadiums across all sports tournaments to motivate athletes representing India in games like boxing, TT, hockey
#CheerForAllSports takes an inclusive approach towards sports like wrestling, boxing, hockey, table tennis, etc. which are often sidelined for cricket
The #HeartTheHappiness campaign has been created by Ogilvy India
The players’ auction for IPL 2023 is slated to be held in Kochi today
A 360-marketing campaign will introduce the identity of the brand
The TVC introduces a refreshed take on brand purpose to evoke small acts of kindness
The Cadbury Dairy Milk & Star Sports partnership created many memorable experiences for the MCA ground staff through various initiatives
The Silk Bubbly Bubblegum is supported with a 360-degree #BubbledUpWithFun campaign
Industry insiders are lauding the initiative by the brand terming it a path-breaking moment in IPL advertising
Under the initiative, the brand will provide the ground staff with best-in-class travel, accommodation, nutritional needs and customized jerseys designed by fashion designer Masaba Gupta
The President of Mondelez International, India, delivered an insightful keynote address on ‘The Cadbury Dairy Milk Journey’ at e4m Pitch CMO Summit 2022
The Valentine’s Day campaign is conceptualized by Mondelez & Team WPP (Ogilvy + Wavemaker)
The OOH campaigns, created by Ogilvy & Wavemaker, gave a reason to smile to both love-smitten couples and heartbroken singles
The campaign by Ogilvy features six heart-warming videos that bring to life everyday tales where people resort to their refrigerator to indulge in the chocolate
The creative minds of the industry feel that changing the gender roles in advertising is laudable but brands should also be walking the talk and making the world more inclusive
The iconic 90s campaign, created by Ogilvy, comes with a bigger message this time around as gender roles get swapped
Anil Viswanathan, Senior Director – Marketing (Chocolates), Insights and Analytics, Mondelez India, talks about the significance of IPL as media property
The new offering from Cadbury Dairy Milk Silk is being launched with a high-intensity, multi touch-point IMC campaign
ESP Properties has helped brands like Paytm, Colgate, Myntra and Cadbury Dairy Milk close deals for IPL
For every run scored by the Mumbai Indians, Cadbury Dairy Milk will sponsor health insurance for two daily wage earners across the country
TTT's first-ever web show stars Apoorva Arora, Shriya Pilgaonkar, Urvi Singh, Mrinal Dutt, Anshuman Malhotra and Viren Vazirani
Conceptualised by Mondelez India and Ogilvy India, the campaigns conveys that the snack is best enjoyed when shared with four friends
The film, conceptualized by Mondelez India & Ogilvy India, is part of a larger integrated marketing mix including TV, on-ground and a digital or social media plan
This is the first time in its 70-year history in India that Cadbury Dairy Milk has created a pack innovation that replaces its logo
Mondelez India has also committed part proceeds from the sale of these special chocolate bars, towards the healthcare of the daily wagers through partnership with NGO Nirmana
The Cadbury Dairy Milk ‘Thank You’ bar salutes the generous spirit of the country’s frontline heroes during these difficult times
The video has been created by Ogilvy India
The campaign will be rolled out with high impact outdoors, digital and in-store promotions
The series begins 25th January 2020 on Dice Media’s Instagram and YouTube pages
Idea #IndiaKaLiveNetwork and Flipkart's Big Billion Days Sale were among some of the top interactive ads of 2019