Actor Vijay’s brand now spans cinema and politics, prompting questions about how his films and public image influence each other and the potential implications for his brand
The apex court also directed the Ministry of Consumer Affairs, Food and Public Distribution and FSSAI to file a fresh affidavit on action taken by CCPA against misleading ads
The league starts on February 23rd in Sharjah
Spread over four weekends, the tournament will be live-streamed starting 23rd February 2024
D’Artist Plus is a service for celebrity-brand associations tailored for start-up brands
If a brand is spending a hefty sum on marketing during WC, they would want to make the campaign idea pristine enough rather than depend on a celebrity who may overshadow the messaging, say experts
During 2023 H1, Akshay Kumar was the most visible star with an average visibility of 31 hours per day across all channels, as per a TAM AdEx report
The partnership between brands and celebrities is a win-win for both, say experts, as the former get capital and the latter get an income earning opportunity that extends beyond their careers
Hansa lists the top four trends that ruled in 2022
The TAM AdEx report reveals that film stars featured in 80% of advertisements in the July-Sept '22 period
The court has granted the actor interim protection of his personality and celebrity rights
Nic Watt has spent more than 20 years working in the video game and blockchain industry
According to Hopper HQ Social Rich List, Priyanka Chopra charges $423,000 for one post
With Nupur, Scott is aiming to target consumers who are into fitness and switching to cycling to bring a change in their lifestyle
Education, Healthcare, and Personal Care are the top 3 violative categories, as per ASCI’s annual complaints report
Shahrukh Khan most visible celebrity, followed by Ranveer Singh
The revised guidelines under the Consumer Protection Act also have specifications for advertisements concerning children
The strategic association between Bam and Ola will create content that effectively communicates the brand’s value proposition in an innovative and entertaining manner
The tool will help brand owners select a brand endorser whose profile and personality match the desired brand personality the best
It was an exception for male film stars to endorse a brand between 50s and 80s
The acquisition will provide Glance and Roposo end-to-end capability for launching celebrity and influencer-led LIVE commerce
Where some have drawn criticisms for being ignorant about the seriousness of the pandemic, celebs like Sonu Sood and Pat Cummins are being praised for doing their bit in the fight against coronavirus
Industry experts feel brands don’t really need celebrity endorsements but they can still choose to ride on a star’s popularity
As per the report, more than 50% of the ads endorsed by celebrities fall under the top three sectors
With the launch, the company aims to cater to the marketing needs of over 50 million SMEs in India
The campaign aims to cover the urban audiences of major 15 cities of India, where poor air causes the greatest number of respiratory health issues
The brand first partnered with Sonu Sood as part of its continued efforts to empower thousands of students by donating Redmi smartphones under #ShikshaHarHaath initiative
Denver also plans to launch a TVC featuring Sudeep to strengthen its positioning in the deodorant & men grooming category across Karnataka
Certain part of these funds that will be used for celebrity influencer onboarding and other growth strategies
With its new feature, one can book a personalized video message for their loved ones from their favorite celebrities across multiple creative circuits
The 'Akela Hi Kaafi Hai' campaign features VVS Laxman who is known for his inner strength and impeccable style
Conceptualised by The Glitch, the campaign draws insight from a mom’s desire to choose only the safest and best products for her baby after seeking help from experts
The association kicked off with #SRKFlow Challenge on Rizzle which gained tremendous attention, affirming the perfect blend of the song and the app
e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film
Singers K S Chithra, G Venugopal, and Manjari, and music directors Sarath and Stephen Devassy will judge the contestants in the show
The idea of launching Youthiapa 2.0 is simply to be able to express individuality, identity, boldness, expressiveness, & self-awareness
Virat Kohli emerged as the top sports celeb endorsing brands while Ram Kapoor and Shakshi Tanwar led the charts for television celeb endorsing brands
The campaign features seven examples of Never Surrender as a key to success
TVC features Sanjana expressing her trust and confidence in Charmis Deep Radiance Face Serum
The song is a part of ‘9XM Indiefest with SpotlampE Originals’ initiative by 9XM and SpotlampE
The brand also recently celebrated 10 years with several short films
Aamir Khan is the top celebrity featuring in ads this IPL, registering the highest ad volume seconds
As per the TAM adex report, the number of advertisers and brands grew by 13% and 6% respectively in IPL 13 compared to IPL 12 for the same period
The app will bring over 500 stars through brand endorsement campaigns
Guest Column: Tiffany Delmore, the co-founder of SchoolSafe.org, observes that combined with their appreciation for grassroots support, influencers know firsthand how important mutual growth is
As per theTAM Sports-IPL 13 Advertising Report, the overall count of sports personalities doing endorsements in IPL 13 has increased by 1.7 times compared to last year
As per TAM Sports-IPL 13 Advertising Report, the overall count of sports celebrities doing endorsements in IPL 13 also grew 4.5 times over IPL 12
Offers brands a one-stop destination to engage with celebrities for marketing campaigns
The agency and the brand share some behind-the-scenes accounts of successfully executing the campaign, shooting with Saif & Kareena, overcoming challenges and more
Film actresses ruled the roost of celebrity-endorsed ads during both quarters of 2020, according to the latest TAM AdEx report on Celebrity Endorsement