celebrity
The apex court also directed the Ministry of Consumer Affairs, Food and Public Distribution and FSSAI to file a fresh affidavit on action taken by CCPA against misleading ads
Spread over four weekends, the tournament will be live-streamed starting 23rd February 2024
D’Artist Plus is a service for celebrity-brand associations tailored for start-up brands
If a brand is spending a hefty sum on marketing during WC, they would want to make the campaign idea pristine enough rather than depend on a celebrity who may overshadow the messaging, say experts
Tanzila Shaikh & Chehneet Kaur Oct 13, 2023 9:24 AM
During 2023 H1, Akshay Kumar was the most visible star with an average visibility of 31 hours per day across all channels, as per a TAM AdEx report
exchange4media Staff Aug 23, 2023 11:59 AM
The partnership between brands and celebrities is a win-win for both, say experts, as the former get capital and the latter get an income earning opportunity that extends beyond their careers
Kanchan Srivastava Apr 18, 2023 8:58 AM
The TAM AdEx report reveals that film stars featured in 80% of advertisements in the July-Sept '22 period
exchange4media Staff Dec 15, 2022 8:35 AM
The court has granted the actor interim protection of his personality and celebrity rights
exchange4media Staff Nov 26, 2022 10:54 AM
Nic Watt has spent more than 20 years working in the video game and blockchain industry
exchange4media Staff Nov 3, 2022 3:43 PM
According to Hopper HQ Social Rich List, Priyanka Chopra charges $423,000 for one post
exchange4media Staff Sep 28, 2022 7:03 PM
With Nupur, Scott is aiming to target consumers who are into fitness and switching to cycling to bring a change in their lifestyle
exchange4media Staff Sep 13, 2022 6:02 PM
Education, Healthcare, and Personal Care are the top 3 violative categories, as per ASCI’s annual complaints report
exchange4media Staff Jun 28, 2022 12:22 PM
Shahrukh Khan most visible celebrity, followed by Ranveer Singh
exchange4media Staff Jun 15, 2022 3:07 PM
The revised guidelines under the Consumer Protection Act also have specifications for advertisements concerning children
exchange4media Staff Jun 11, 2022 9:04 AM
The strategic association between Bam and Ola will create content that effectively communicates the brand’s value proposition in an innovative and entertaining manner
exchange4media Staff Aug 27, 2021 12:57 PM
The tool will help brand owners select a brand endorser whose profile and personality match the desired brand personality the best
exchange4media Staff Aug 10, 2021 12:11 PM
It was an exception for male film stars to endorse a brand between 50s and 80s
Mansi Sharma Jul 9, 2021 8:22 AM
The acquisition will provide Glance and Roposo end-to-end capability for launching celebrity and influencer-led LIVE commerce
exchange4media Staff Jun 14, 2021 7:24 PM
Where some have drawn criticisms for being ignorant about the seriousness of the pandemic, celebs like Sonu Sood and Pat Cummins are being praised for doing their bit in the fight against coronavirus
Ruhail Amin Apr 29, 2021 9:01 AM
Industry experts feel brands don’t really need celebrity endorsements but they can still choose to ride on a star’s popularity
Mansi Sharma Apr 19, 2021 8:18 AM
As per the report, more than 50% of the ads endorsed by celebrities fall under the top three sectors
exchange4media Staff Mar 19, 2021 11:45 AM
With the launch, the company aims to cater to the marketing needs of over 50 million SMEs in India
exchange4media Staff Mar 10, 2021 1:22 PM
The campaign aims to cover the urban audiences of major 15 cities of India, where poor air causes the greatest number of respiratory health issues
exchange4media Staff Mar 1, 2021 6:32 PM
The brand first partnered with Sonu Sood as part of its continued efforts to empower thousands of students by donating Redmi smartphones under #ShikshaHarHaath initiative
exchange4media Staff Feb 3, 2021 4:13 PM
Denver also plans to launch a TVC featuring Sudeep to strengthen its positioning in the deodorant & men grooming category across Karnataka
exchange4media Staff Jan 25, 2021 1:16 PM
Certain part of these funds that will be used for celebrity influencer onboarding and other growth strategies
exchange4media Staff Jan 22, 2021 3:34 PM
With its new feature, one can book a personalized video message for their loved ones from their favorite celebrities across multiple creative circuits
exchange4media Staff Jan 21, 2021 1:46 PM
The 'Akela Hi Kaafi Hai' campaign features VVS Laxman who is known for his inner strength and impeccable style
exchange4media Staff Jan 19, 2021 4:03 PM
Conceptualised by The Glitch, the campaign draws insight from a mom’s desire to choose only the safest and best products for her baby after seeking help from experts
exchange4media Staff Jan 19, 2021 1:06 PM
The association kicked off with #SRKFlow Challenge on Rizzle which gained tremendous attention, affirming the perfect blend of the song and the app
exchange4media Staff Jan 14, 2021 4:03 PM
e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film
Noel Dsouza Jan 14, 2021 8:21 AM
Singers K S Chithra, G Venugopal, and Manjari, and music directors Sarath and Stephen Devassy will judge the contestants in the show
exchange4media Staff Jan 8, 2021 1:10 PM
The idea of launching Youthiapa 2.0 is simply to be able to express individuality, identity, boldness, expressiveness, & self-awareness
exchange4media Staff Jan 5, 2021 3:21 PM
Virat Kohli emerged as the top sports celeb endorsing brands while Ram Kapoor and Shakshi Tanwar led the charts for television celeb endorsing brands
exchange4media Staff Dec 30, 2020 8:48 AM
The campaign features seven examples of Never Surrender as a key to success
exchange4media Staff Dec 23, 2020 5:26 PM
TVC features Sanjana expressing her trust and confidence in Charmis Deep Radiance Face Serum
exchange4media Staff Dec 23, 2020 3:54 PM
The song is a part of ‘9XM Indiefest with SpotlampE Originals’ initiative by 9XM and SpotlampE
exchange4media Staff Dec 21, 2020 3:07 PM
The brand also recently celebrated 10 years with several short films
exchange4media Staff Dec 15, 2020 1:06 PM
Aamir Khan is the top celebrity featuring in ads this IPL, registering the highest ad volume seconds
exchange4media Staff Nov 25, 2020 3:39 PM
As per the TAM adex report, the number of advertisers and brands grew by 13% and 6% respectively in IPL 13 compared to IPL 12 for the same period
exchange4media Staff Nov 2, 2020 8:40 AM
The app will bring over 500 stars through brand endorsement campaigns
exchange4media Staff Oct 29, 2020 11:43 AM
Guest Column: Tiffany Delmore, the co-founder of SchoolSafe.org, observes that combined with their appreciation for grassroots support, influencers know firsthand how important mutual growth is
Tiffany Delmore Oct 20, 2020 9:18 AM
As per theTAM Sports-IPL 13 Advertising Report, the overall count of sports personalities doing endorsements in IPL 13 has increased by 1.7 times compared to last year
exchange4media Staff Oct 12, 2020 9:07 AM
As per TAM Sports-IPL 13 Advertising Report, the overall count of sports celebrities doing endorsements in IPL 13 also grew 4.5 times over IPL 12
Sonam Saini Sep 28, 2020 9:33 AM
Offers brands a one-stop destination to engage with celebrities for marketing campaigns
exchange4media Staff Sep 8, 2020 5:25 PM
The agency and the brand share some behind-the-scenes accounts of successfully executing the campaign, shooting with Saif & Kareena, overcoming challenges and more
Misbaah Mansuri Aug 24, 2020 8:28 AM
Film actresses ruled the roost of celebrity-endorsed ads during both quarters of 2020, according to the latest TAM AdEx report on Celebrity Endorsement
Sonam Saini Jul 22, 2020 8:25 AM
Under this partnership, key artists on GoNuts will be featured on BookMyShow, allowing users to engage with celebrities through both platforms
exchange4media Staff Jul 21, 2020 1:27 PM
