Singh, VP & Head of Marketing, SAP India, shares the company is increasingly focusing on digitally transforming micro, small & medium businesses in India through cloud migration assistance
In today's edition of e4m's 'Women's Day' series, Kamolika Peres, Director - Enterprise, Midmarket, SAARC, Google Cloud India, talks about gender equity, opportunities for women in tech, & more
The year 2021 was marked by a series of ad controversies. Hence, 2022 will be more crucial for brands to determine what kind of content they are putting out and through what channels, say experts
Developed on Microsoft Azure, the cloud platform allows creative teams from across WPP’s global network to produce campaigns for clients, irrespective of their location
The engine is designed to produce several iterations of creative copy tied to historic and predictive performances of content and is embedded in dentsu Marketing Cloud (DMC)
It is another milestone achieved by Eros Now to further enhance the viewing experience of users and is expected to drive higher consumer engagement levels on the streaming platform
The one hundred trends are drawn from the culture, technology, travel, branding & marketing, food & drink, beauty, retail, health, business and finance sectors
Real-time interaction management has become an essential tool for marketers as it captures real-time consumer insights and uses them to bring personalization to every interaction— all in an instant
The move will allow TikTok to operate in the US since the tech giant and the retail multinational will now resolve security concerns regarding the platform in the country
Jackson Fernandez, Head of e-Commerce, PUMA India, & Sridhar Hariharasubramainan, Director, Solution Engineering, Salesforce, on how the brand built a mobile-first experience with Salesforce
HT Media's VP of technology Sidharth Yadav spoke to Nikhil Shroff, Regional Lead, Platform Solutions, Salesforce, about the publication digitally transforming its circulation using Salesforce
InMobi’s Glance provides personalised media content, news & casual games to smartphone users, the InMobi team said at the recently held e4m Content Upfront Festival Edition
Pushp Raj Singh, President Marketing, JK Cement Ltd. (Grey Cement Business) speaks about the brand’s recent campaign film, the realty market scenario and more