content
Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability
The development comes weeks after Bajaj stepped down as Senior Vice President and Head of Originals at Jio Studios
e4m Staff Jun 8, 2026 11:57 AM
Prior to this, Tipti Kheria was with Radio City India as General Manager - Brand, Marketing & PR
India’s microdrama market is projected to hit $4.5B by 2030 but will it also become advertising’s next big platform as major players join in?
Shashi Shekhar Vempati takes over as Chairperson of the Central Board of Film Certification (CBFC) from Prasoon Joshi, who was recently appointed Chairman of Prasar Bharati
Before this, Inderpal Singh Jaggi served as Deputy Vice President at Shemaroo Entertainment Limited
Murthy noted that television will remain relevant as long as it positions itself as a complementary force within the wider media ecosystem
With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content
e4m Staff Jan 27, 2026 10:57 AM
From founder diaries to character-driven stories, brands are turning their social feeds into serialised experiences that audiences return to instead of scrolling past
Aryendra Khan Jan 14, 2026 11:50 AM
Broadcasters are increasingly integrating digital creators into TV, offering new platforms and opportunities as traditional media adapts to the creator-driven attention economy
Shalinee Mishra Jan 13, 2026 11:23 AM
Farah Khan has expanded her influence beyond cinema, building a thriving YouTube presence that demonstrates how consistency, collaboration, and platform ownership drive sustainable relevance
Shalinee Mishra Jan 9, 2026 12:10 PM
From hit-driven businesses to IP-led studios, content producers are reworking their financial playbooks as costs rise, revenues fragment and global ambitions sharpen
e4m Staff Jan 7, 2026 10:34 AM
Several influencers and news channels have been facing backlash for tasteless and insensitive content being created around the incident and the related protests
Chehneet Kaur & Soumya Gawri Sep 3, 2024 2:30 PM
At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands
e4m Staff Aug 27, 2024 12:27 PM
I&B Minister Ashwini Vaishnaw said this on Thursday while launching 25 challenges as part of the ‘Create in India Challenge - Season 1’ for World Audio Visual & Entertainment Summit
e4m Staff Aug 23, 2024 9:03 AM
MOS for Ministry of Information and Broadcasting, Loganathan Murugan, informed the Rajya Sabha on Friday that protocols have been put in place for curbing digital piracy
The revised Broadcast Services (Regulation) Bill, 2024 also introduces a broader regulatory framework for digital news, encompassing individual content creators
Tasmayee Laha Roy and Sonam Saini Aug 1, 2024 8:54 AM
The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media content creators and the general public
e4m Staff Jul 31, 2024 9:06 AM
The move aligns with Collective Artists Network's aim to scale creator and content ecosystem through technology
e4m Staff Jul 18, 2024 12:33 PM
The investment will go towards bolstering the platform's offerings and content
e4m Staff Jul 12, 2024 8:49 AM
AEM Assets is used by brands to manage library of images, videos and other content
e4m Staff Jun 28, 2024 2:06 PM
If passed, content created by creator "professionals" on social media platforms like YouTube will be regulated by both MIB and MeitY
e4m Staff Jun 17, 2024 2:37 PM
Dhaval Gupta, MD, CyberMedia, will talk to Manavdeep Singh, Founder PubLive, about how AI-powered tech is enabling publishers, at IMC on May 3
Shantanu David May 2, 2024 9:00 AM
As per the report, the Indian gaming universe covers nearly 65% of the total Indian digital audience base
The awards celebrate innovative and path-breaking marketers for their exceptional contributions to the content marketing industry
The report was unveiled in Mumbai in presence of eminent leaders from the media worlds
The report adds that preference for Indic languages is higher in non-metros at 53% compared to metros at 39%
76% of all social content they consume is creator made while 87% spend the most time on Instagram, the report stated
The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms
e4m Staff Apr 30, 2024 3:37 PM
The report delves deep into the shifting paradigms, emerging strategies, and innovative techniques that are shaping the trajectory of content marketing
The course is designed to support content creators to be compliant with the ASCI code and the law, and uphold ethical standards and transparency in the influencer marketing industry
Big marketing bucks, data and insights, and rise of social commerce have been creating the right grounds for content creation to grow into a viable career choice these days, say experts
Tanzila Shaikh Mar 19, 2024 9:15 AM
With his unique content, Drew Hicks has amassed over 9.3 lakh followers on Instagram and over 4.4 lakh subscribers on YouTube
e4m Staff Mar 12, 2024 12:23 PM
In India, you can find innovation everywhere you turn—even in the preparation of a simple cup of tea!, said Microsoft Founder Bill Gates in a video that has gone viral
e4m Staff Feb 29, 2024 7:27 PM
As part of the mandate, The Content Lab will oversee Akasa Air's social media marketing, digital initiatives, and content creation duties
e4m Staff Feb 13, 2024 2:25 PM
MIB has said unverified, provocative and fake messages were being circulated regarding the Ayodhya Ram Mandir ceremony, especially on social media
e4m Staff Jan 20, 2024 6:10 PM
Going forward, authenticity would be the keyword in most campaigns and brands will be more focused on partnering with influencers who provide genuine content and have a true follower base, say experts
Tanzila Shaikh Dec 21, 2023 8:53 AM
At the exchange4media Content Jam conference, industry experts discussed various nuances of content and how it is evolving
Tanzila Shaikh Dec 7, 2023 6:57 PM
During the session on ‘The Future of Content Creation and Curation’, panelists deliberated on how interactive storytelling is changing the way narratives are created and experienced
Aditi Gupta Dec 7, 2023 4:09 PM
At Content Jam Summit 2023, content creators share the learnings they have gained over the years
e4m Content Jam 2023 brought together industry heads to share insights on measuring the ROI, power and relevance of content marketing in today’s times
Shashank Srivastava, Amin Lakhani and Ajay Mehta offered a glimpse into the Mindshare-e4m Content Marketing Trends Report on Wednesday
Shashank Srivastava, Senior Executive Officer - Marketing & Sales, Maruti Suzuki, and Amin Lakhani, CEO, Mindshare South Asia were present at the unveiling
e4m Staff Dec 6, 2023 12:51 PM
The conference will be followed by the eighth edition of Indian Content & Marketing Awards (ICMA) 2023
