Digital industry leaders say they expect the government to take steps for accelerating growth in the metaverse domain while promoting digital media and technology
The refreshed mobile app takes a content-first approach through bite-sized information, aided by visuals, enabling users to make data-backed investment decisions
We bring you a roundup of the news that made headlines this past week
Experts see a chaotic time ahead for the crypto industry as uncertainties take over the market
We bring you a roundup of the news that made headlines this past week
Crypto brands have been using celebrity power to target the pulse of the youth and to penetrate deeper into the country
With crypto exchange Vauld suspending transactions, questions are being raised about the lack of adherence to influencer advertising norms
Industry observers say the crypto sector’s bearish run has led to the sector adopting a cautious approach towards advertising spends
Bafna takes over the CFO role from Sarmad Nazki
India is a hotbed for the cryptocurrency industry and investment in the sector crossed $6.6 billion in May 2021
The regulator has said public personalities could be held accountable if crypto ads are found to be violating regulations
Industry observers say the pandemic and ‘influencer fatigue’ brought the community-led model into focus, prompting brands to allocate budgets for consumer-cum-creator led marketing
Some industry observers say marketers can explore the opportunity of using crypto coins to woo customers and generate brand engagement
Prior to this, Vengurlekar was with LinkedIn India as Managing Editor
The brands in these categories need to build a customer base and for that they have to advertise aggressively, say industry experts
Backed by blockchain tech, Ruder Finn India offers expertise in Crypto, NFTs and Metaverse
Industry leaders have welcomed the directions for promoting virtual digital assets and services, saying the move will help represent the sector in the right light
The mandate will be handled by Lowe Lintas’s Bangalore office
Shetty, founder & CEO of WazirX, spoke to Kailashnath Adhikari, MD, Governance Now
While the move will help catalyze the growth of start-ups in the blockchain segment, the proposal for a 30% tax on digital assets seems too high, say experts
The Finance Minister’s announcement of RBI’s own digital currency using blockchain technology has energized the advertising and media sector
The FM also said in her Budget speech that the tax incentive scheme for startups will be extended by one more year to 2023
Crypto exchanges & investors are anxious over the fate of cryptocurrencies that hangs in balance as the Bill was not discussed during the Winter Session of the Parliament
The business will be handled out of the agency’s Mumbai office
After pressure from all quarters, including the government, the Indian crypto exchanges have come up with guidelines to regulate ads that often make exaggerated claims
Prayaga was formerly the Head of Cyber Defence at Flipkart and Vice President of Cybersecurity at Wells Fargo
Bobble AI study was an outcome of the analysis of user behaviour among India’s cryptocurrency apps including WazirX, CoinDCX, CoinSwitch, ZebPay, Unocoin & Bitbns, between October and November 2021
As it emerged that the government seeks to regulate and not ban the cryptocurrencies, ads have returned to their glory
The legislation may stipulate a minimum amount for investments in digital currencies while banning their use as legal tender, as per media reports
The ASCI reiterated that provisions of existing rules and regulations require ads to be honest and transparent and advertising of all categories, including crypto, must follow these guidelines
We bring you a roundup of the news that made headlines this past week
The investment community in India has raised alarm over the advertising blitzkrieg by cryptocurrency trading platforms in the past few months trying to attract consumers into the fluid markets
He said that nations must ensure that crypto does not end up in the wrong hands, which can spoil the youth
Jagtiani has worked closely with multiple projects in the crypto and decentralised finance ecosystem
Even with cryptocurrency still seeing limitations across marketing channels in India, the industry saw a 612% rise in the number of users in the country, in the last year alone
‘Future Yahi Hai’ will see Khurrana educating young Indians about the simplicity and safety of cryptocurrency
Actor Salman Khan will be the brand ambassador of the NFT marketplace and the $GARI Token reward programme
Earlier this year, Chingari had raised $13 million funding led by OnMobile Global
With this membership, CoinDCX aims to support the advancement of advertising standards & to build public confidence in the space
The company aims to honour the Indian Olympic medalists wherein winners would be entitled to open cryptocurrencySIPs’ worth lakhs on the exchange
In his keynote address at the Pitch BrandTalk summit, Gupta, the CEO and Founder of CoinDCX, shared the inspirational story behind setting up the cryptocurrency exchange company
ASCI is looking into the issue after identifying it as an 'emerging area of concern'
Petitioners have sought directions for MIB and SEBI to issue guidelines/rules against crypto-asset exchanges in India that are advertising on television without adequate standardised disclaimers
With this MoU, Adfactors PR and IBA will create a synergy among different stakeholders to mainstream conversations around Blockchain, DLT, and Cryptocurrency
The digital campaign employs a humorous story-telling approach to introduce cryptocurrencies like Bitcoin as the latest must-have investment for Indian investors
Becomes Associate Sponsor with the streaming service for the upcoming season
The PR activities will be conducted by Media Mantra’s head office in Gurugram