Investors are backing execution-led sectors, from deep tech and enterprise software to healthcare and Bharat-focused fintech, note industry pundits
The company reported advertising and publicity expenses of Rs 363.95 crore for the quarter ended September 30, 2024
On his 61st birth anniversary today, e4m pays tribute to the legacy of Rituparno Ghosh, who was renowned not only as a celebrated filmmaker but also as a brilliant advertising veteran
The study, named State of States, will be carried out in collaboration with Quantum Solutions
Shyamanuja Das was Editorial Director of 9.9 Group and founder of the non-profit DataJourno community
The campaign builds on the success of last year's ‘Asli Hero Ki Asli Taqat’ campaign
Dhoni’s strong connection with the farming community and understanding of the agricultural sector makes this partnership perfect, said the company
The festival will take place from May 26 to May 28, 2023
The trends are as per Starcom’s monthly report
We bring to you some of the social media trends as per Starcom’s monthly culture round-up report
Star Plus’ prime-time show has acquired a life of its own beyond television, thanks to a combination of social media and Bollywood’s unconditional love. Here’s what’s going on
Here’s a comprehensive list of the month’s most trending topics and moments, as compiled by Starcom
We bring to you a comprehensive list of the month’s most trending topics as compiled by Starcom
exchange4media evaluates how the work culture in agency networks, including marketing, advertising, and PR, shaped during the pandemic year
Yadav, Founding Partner, First Partners, discusses why it has become the need of the hour for companies to adapt to the hybrid model with workplaces starting to reopen
The Rummy Utsav campaign, created by Grey Group, is live on online platforms
Sarkar, writer, director, ad filmmaker & Founder of Apocalypso Filmsworks, said that machines can’t decide right or wrong in the creative world, as there is a way of expression for everything
VMAs, the Emmys, and the MET gala gave much fodder to memers; reels kept the audience hooked
The account will be handled from the agency's Gurugram office
Starcom’s monthly report also highlights the key trends that brands leveraged upon in the month
In her keynote session, Oosthuizen, APAC Head Regional Marketing & Market Development at Bayer, shared some pearls of wisdom for women at the workplace
The report by Starcom also indicated that with Tiktok banned, Instagram Reels with their ‘cool’ editing options are becoming quite the rage
The company adds that the cross-organisational restructuring has also, unfortunately, led to layoffs
Here’s how organisations have been revamping employee engagement initiatives in the pandemic with hybrid work models
Here's how organisations have been moving towards creating a sustainable work culture in the industry during the pandemic
Marketing professionals are now using social media to amplify their stories of being exploited during Covid times by the industry's toxic work culture
Zeno will highlight EarShot’s podcasts in Hindi, English and other Indian languages, on subjects like politics, health & culture, across its Indian and Indian diaspora user base
Guest Column: Umesh Shrikhande, CEO, Taproot Dentsu, explains why many businesses are finding it important to review their business models so as to make them less vulnerable, more resilient & flexible
exchange4media reviews the new normal adaptations and trends that kept the industry buzzing in 2020
Guest Column: Priyanka Agrawal, Co-founder, COO and Chief Strategy Officer, Fractal Ink Design Studio – Linked by Isobar, highlights how businesses have adapted to the new ways of working
The account will be managed from the agency’s Mumbai office
Previously, Goyal was the Executive Director at Mogae for over two years
Guest Column: Girish Balachandran, the Managing Partner of On Purpose, writes why 'purpose' will move from buzzwords and superficial mission statements to something deeper and more visceral
Bajaj, the VP - Public Affairs & Communications, India & Area Countries, American Express Banking Corp, adds that women’s empathy & kindness builds a work environment fit to deal with COVID-19 crisis
Guest Column: Tauseef Khan, CEO & Co-Founder of Agri start-up Gramophone, says brands across categories are increasingly realizing the huge potential of marketing to rural regions
Arwa Husain, Director at Adfactors PR, says women always seem to flourish in the PR and Communication industry
Shah, Director of Public Relations at Amazon India, talks about how organizational structures help in promoting gender equality and the role of men in creating an equitable work environment
Gupta, Managing Director at Strategic Partners Group explains how a company’s balanced culture can help build strong women leaders and vice versa
At the Pitch CMO Summit - Mumbai 2020, Chris Hirst, Global CEO, Havas Creative, spoke on leadership, organisational culture, cynicism and aligning culture to the purpose of a better bottom line
The event which will be held in Delhi from February 21-23, 2020, at Jawaharlal Nehru Stadium, will witness the participation of scholars, philosophers, writers, artists & artisans from across India
Lodestar UM’s study Wave X Remix Culture analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Recreate & Reglocalise
Lodestar UM’s study Wave X Remix Culture analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Recreate & Reglocalise
This is the 3rd in a six-part series on Lodestar UM’s study Wave X Remix Culture that analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Reglocalise & Recreate