Gigi Hadid is the face of Rabanne's Million Gold for Her
The campaign by Mert Alas and Manu Cossu has been set to Beyonce's 'Pure/Honey'
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Adidas launches new chapter of ‘You Got This’ campaign
The campaign is a series of nine 15-second films, featuring 9 athletes
That’s a foul! Olympic campaigns that courted controversies
From Adidas' recent Bella Hadid debacle to Nike's ambush marketing in the 1980s, these Olympic marketing campaigns created news for the wrong reasons
Bella Hadid to sue Adidas over Olympics ad
Following pressure and criticism about the SL72 relaunch ad, Adidas dropped Bella Hadid from its campaign
Adidas bats against the pressure in new T20 World Cup ad
The new ad 'Under Pressure' has cricketers Rohit Sharma, Hardik Pandya, Virat Kohli and others enjoying the lighter moments of playing cricket without pressure
Priyanka Biisht named Director - Marketing at Crocs India
Prior to this, Priyanka Biisht was with Adidas as Head-Brand Marketing & Comms, adidas Originals, Sportswear and Cricket
From Adidas' passionate chant to Vicks' silent ode: Anthems that cheered Team India
Putting some zest into a sombre Monday morning by revisiting some of the best melodic cheers from brands
Famous Innovations Delhi wins Adidas India’s social mandate
The account was won in a multi-agency pitch
adidas Originals teams up with Ranveer Singh
The global campaign also features Zinedine Zidane, David Beckham, Run DMC, Pusha T and more
Adidas launches campaign to support India’s dream of bringing home the cricket World Cup
The film features cricketers Rohit Sharma, Virat Kohli, Hardik Pandya, Shubman Gill, Ravindra Jadeja, Shardul Thakur, Mohammed Siraj, and Kuldeep Yadav
From soft drinks to shoes to gadgets: Why brands love birthday boy Ranveer
As the actor turns 38 today, we take a quick look at Singh’s journey in the endorsement world
adidas reveals sportswear label with Deepika Padukone
The campaign talks of cutting through the clutter and staying ‘in the moment’
Team India describes the feeling of donning the nation's jersey in new adidas campaign
The campaign by Fundamental, featuring India's top cricketers, has been released to mark the launch of Team India's new jersey
Adidas & BCCI reveal Indian cricket team’s new jerseys
The new ODI jersey represents the power and fierce beauty of India’s national animal – the tiger
adidas teams up with Indian Women's Football captain Loitongbam Ashalata Devi
The football player will work closely with the brand to promote the sport in India
Ranveer Singh brings streetwear mentality to elite fashion in adidas Originals campaign
The star headlines the brand's latest Spring/Summer 2023 campaign
adidas celebrates Lionel Messi’s World Cup career ahead of his final tournament
‘The Impossible Rondo’ campaign has the footballer pitted against himself, complete with his haircuts, Argentina shirts and adidas boots across 18 years and five tournaments
When brands and Bollywood parted ways
In light of the Kanye West controversy, we examine instances of brands dropping celebs and vice versa
Ranveer Singh stars in Adidas’ global campaign for streetwear line Y-3
Ranveer is the first Indian to feature in Y-3’s global campaign in its 20-year history
adidas launches scannable ad film with Ranveer Singh ahead of FIFA World Cup
The ‘QR to Qatar’ film includes a digital integration of a QR Code that takes the consumer to a live raffle to win prizes
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
Aryan Khan starts ‘brandhood’ journey in adidas shoes: Can he go far?
SRK’s son will have to prove his own mettle before getting more brand deals and recognition in the industry, say experts
Aryan Khan promotes adidas
Shah Rukh Khan’s son has shared his favourite styles from the brand’s latest collection on his social media handles
7UP & Airtel India launch ‘refresh before you recharge’ campaign
The new TVC features 7UP’s mascot Fido Dido
Adidas: Fuelling the FIFA World Cup hysteria in India
As football fever reaches a fever pitch, Adidas brings out its best innovations in apparel and more for the die-hard fans
adidas unveils federation kits for FIFA World Cup 2022
Jerseys have been designed for teams of Argentina, Germany, Japan, Mexico, Spain and Wales
adidas Originals unveils campaign with Ranveer Singh
Titled ‘made Originals’, the campaign introduces NMD_V3 Silhouette
Brands line up to back Indian contingent at Commonwealth Games 2022
From Adani Sportsline to JSW Inspire to Adidas, IOA has so far roped in more than nine sponsors for the Indian CWG squad. Some brands are on board for Paris Olympic Games & Asian Games too
adidas becomes official footwear partner for Indian CWG contingent
This year’s CWG contingent includes some of adidas’ leading athletes like Mirabai Chanu, Lovlina Borgohain, Hima Das, Nikhat Zareen and Manpreet Singh
'No oceans, no human life': Rohit gives sustainability message with his adidas shoes
In his recent match against Rajasthan Royals, Rohit Sharma walked on the field with his specially designed shoes with the message 'end plastic waste' written on it
7UP’s Fido Dido back with new campaign
Fido Dido is seen addressing everyday googlies in a playful and cool manner
adidas ropes in Table Tennis champion Manika Batra for 'Impossible Is Nothing' campaign
Batra joins adidas' roster of women athletes - Mirabai Chanu, Lovlina Borgohain, Hima Das & Nikhat Zareen
adidas launches new chapter of ‘Impossible Is Nothing’ campaign
The initiative is aimed at creating real, lasting change for women in sport
7UP mascot Fido Dido highlights 'fresh’ solution to everyday problem in latest TVC
The central concept of the 360-degree campaign is to address everyday googlies through a fun and playful attitude
Ad campaigns that made the most noise in 2021
We begin our year-ender series with a compilation of some of the best marketing campaigns that created sensation on social media platforms
Deepika Padukone partners with adidas
Together, the brand hopes to create a powerful synergy of their shared values
Mirabai Chanu to headline Adidas 'Stay in Play' campaign
Chanu, who has been associated with the brand for two years, will now promote the latest offering meant for menstruating sportswomen
Snapchat & Adidas offer users a creative way to express themselves digitally
Snapchatters will see the adidas designs on their Bitmoji in a variety of places on Snapchat and beyond, including in Chat and games, on the Snap Map, in Lenses, and more
Timex Group India appoints Manoj Juneja as VP, Sales and Marketing
Previously, Juneja helmed the sales & e-commerce vertical for ADIDAS India
adidas announces 20 film series with icons Ranveer Singh, Beyoncé, Mo Salah
The film series is the opening chapter of adidas’ brand attitude - Impossible Is Nothing
adidas launches 'Watch Us Move' campaign to celebrate womanhood
The campaign shows Manushi Chhillar, Dipika Pallikal & Nikhat Zareen coming together to narrate how they have broken unrealistic stereotypes of perfection through their incredible journey
Beyoncé stars in adidas campaign 'This is my Park'
The singer has partnered with the sportswear brand to launch a unisex collection of apparel called 'Drip 2'
adidas' new campaign film depicts the power of sports
The film is narrated by athlete Siya Kolisi
adidas applauds athletes preparing for 2021 in new film
The film follows the reflections of global athletes, and the return to sport they hope to make
Success of #HOMETEAMHERO shows adidas is in sync with consumer needs: Manish Sapra
Sapra, Senior Brand Director, adidas India, speaks to e4m about the brand’s strategy to leverage the digital approach & e-retail amid the lockdown
Manushi Chhillar becomes adidas' brand ambassador
Manushi will join Ranveer Singh, Rohit Sharma, Hima Das among others in support of the HOMETEAMHERO Challenge to inspire more women to embrace fitness
adidas #hometeamhero challenge to unite athletes around the world
Rohit Sharma, Hima Das, Manpreet Singh, Robin Singh among athletes who have signed up for the challenge
Adidas to host #HomeTeamHero challenge in support of COVID-19 response fund for WHO
The challenge is enabled by the collaboration between multiple activity tracking apps, including Garmin, Zwift, Polar, Suunto, JoyRun and adidas’ own suite of performance platforms
adidas' #FasterThan campaign inspires women to participate in sports
The campaign celebrates the stories of Weightlifting World Champion Saikhom Mirabai Chanu, Himanshi Goyal, body-positivity proponent and Nishriin Parikh, a 53-year-old professional body-sculptor
adidas unveils Official Match Ball for UEFA Champions League
The Official Match Ball has been designed to highlight the famous stars of the UEFA Champions League