The campaign by Mert Alas and Manu Cossu has been set to Beyonce's 'Pure/Honey'

e4m Staff Aug 28, 2024 1:23 PM

The campaign is a series of nine 15-second films, featuring 9 athletes

e4m Staff Jul 30, 2024 1:42 PM

From Adidas' recent Bella Hadid debacle to Nike's ambush marketing in the 1980s, these Olympic marketing campaigns created news for the wrong reasons

Payal Gwalani Jul 27, 2024 8:51 AM

Following pressure and criticism about the SL72 relaunch ad, Adidas dropped Bella Hadid from its campaign

e4m Staff Jul 22, 2024 1:38 PM

The new ad 'Under Pressure' has cricketers Rohit Sharma, Hardik Pandya, Virat Kohli and others enjoying the lighter moments of playing cricket without pressure

e4m Staff May 9, 2024 1:43 PM

Prior to this, Priyanka Biisht was with Adidas as Head-Brand Marketing & Comms, adidas Originals, Sportswear and Cricket

e4m Staff Jan 11, 2024 10:45 AM

Putting some zest into a sombre Monday morning by revisiting some of the best melodic cheers from brands

e4m Staff Nov 20, 2023 9:30 AM

The account was won in a multi-agency pitch

e4m Staff Oct 26, 2023 10:51 AM

The global campaign also features Zinedine Zidane, David Beckham, Run DMC, Pusha T and more

e4m Staff Sep 26, 2023 2:46 PM

The film features cricketers Rohit Sharma, Virat Kohli, Hardik Pandya, Shubman Gill, Ravindra Jadeja, Shardul Thakur, Mohammed Siraj, and Kuldeep Yadav

e4m Staff Sep 20, 2023 4:29 PM

As the actor turns 38 today, we take a quick look at Singh’s journey in the endorsement world

Tanya Dwivedi Jul 6, 2023 9:31 AM

The campaign talks of cutting through the clutter and staying ‘in the moment’

exchange4media Staff Jul 3, 2023 12:02 PM

The campaign by Fundamental, featuring India's top cricketers, has been released to mark the launch of Team India's new jersey

exchange4media Staff Jun 6, 2023 12:25 PM

The new ODI jersey represents the power and fierce beauty of India’s national animal – the tiger

exchange4media Staff Jun 6, 2023 12:07 PM

The football player will work closely with the brand to promote the sport in India

exchange4media Staff Feb 6, 2023 2:41 PM

The star headlines the brand's latest Spring/Summer 2023 campaign

exchange4media Staff Jan 24, 2023 4:29 PM

‘The Impossible Rondo’ campaign has the footballer pitted against himself, complete with his haircuts, Argentina shirts and adidas boots across 18 years and five tournaments

exchange4media Staff Nov 21, 2022 6:24 PM

In light of the Kanye West controversy, we examine instances of brands dropping celebs and vice versa

Tanzila Shaikh Oct 28, 2022 5:49 PM

Ranveer is the first Indian to feature in Y-3’s global campaign in its 20-year history

exchange4media Staff Oct 11, 2022 1:25 PM

The ‘QR to Qatar’ film includes a digital integration of a QR Code that takes the consumer to a live raffle to win prizes

exchange4media Staff Sep 21, 2022 1:29 PM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 17, 2022 7:53 AM

SRK’s son will have to prove his own mettle before getting more brand deals and recognition in the industry, say experts

Mansi Sharma Sep 16, 2022 8:11 AM

Shah Rukh Khan’s son has shared his favourite styles from the brand’s latest collection on his social media handles

exchange4media Staff Sep 13, 2022 6:40 PM

The new TVC features 7UP’s mascot Fido Dido

exchange4media Staff Sep 12, 2022 12:05 PM

As football fever reaches a fever pitch, Adidas brings out its best innovations in apparel and more for the die-hard fans

exchange4media Staff Sep 9, 2022 2:30 PM

Jerseys have been designed for teams of Argentina, Germany, Japan, Mexico, Spain and Wales

exchange4media Staff Sep 1, 2022 3:16 PM

Titled ‘made Originals’, the campaign introduces NMD_V3 Silhouette

exchange4media Staff Aug 26, 2022 5:00 PM

From Adani Sportsline to JSW Inspire to Adidas, IOA has so far roped in more than nine sponsors for the Indian CWG squad. Some brands are on board for Paris Olympic Games & Asian Games too

exchange4media Staff Jul 19, 2022 8:13 AM

This year’s CWG contingent includes some of adidas’ leading athletes like Mirabai Chanu, Lovlina Borgohain, Hima Das, Nikhat Zareen and Manpreet Singh

exchange4media Staff Jul 7, 2022 4:34 PM

In his recent match against Rajasthan Royals, Rohit Sharma walked on the field with his specially designed shoes with the message 'end plastic waste' written on it

exchange4media Staff May 1, 2022 6:05 PM

Fido Dido is seen addressing everyday googlies in a playful and cool manner

exchange4media Staff Feb 28, 2022 2:09 PM

Batra joins adidas' roster of women athletes - Mirabai Chanu, Lovlina Borgohain, Hima Das & Nikhat Zareen

exchange4media Staff Feb 17, 2022 11:24 AM

The initiative is aimed at creating real, lasting change for women in sport

exchange4media Staff Feb 16, 2022 3:46 PM

The central concept of the 360-degree campaign is to address everyday googlies through a fun and playful attitude

exchange4media Staff Jan 24, 2022 12:57 PM

We begin our year-ender series with a compilation of some of the best marketing campaigns that created sensation on social media platforms

Kanchan Srivastava Dec 6, 2021 8:07 AM

Together, the brand hopes to create a powerful synergy of their shared values

exchange4media Staff Oct 21, 2021 11:42 AM

Chanu, who has been associated with the brand for two years, will now promote the latest offering meant for menstruating sportswomen

exchange4media Staff Aug 26, 2021 8:42 AM

Snapchatters will see the adidas designs on their Bitmoji in a variety of places on Snapchat and beyond, including in Chat and games, on the Snap Map, in Lenses, and more

exchange4media Staff Jun 29, 2021 3:41 PM

Previously, Juneja helmed the sales & e-commerce vertical for ADIDAS India

exchange4media Staff Jun 16, 2021 1:20 PM

The film series is the opening chapter of adidas’ brand attitude - Impossible Is Nothing

exchange4media Staff Apr 20, 2021 1:06 PM

The campaign shows Manushi Chhillar, Dipika Pallikal & Nikhat Zareen coming together to narrate how they have broken unrealistic stereotypes of perfection through their incredible journey

exchange4media Staff Mar 8, 2021 3:37 PM

The singer has partnered with the sportswear brand to launch a unisex collection of apparel called 'Drip 2'

exchange4media Staff Oct 30, 2020 1:40 PM

The film is narrated by athlete Siya Kolisi

exchange4media Staff Aug 19, 2020 5:30 PM

The film follows the reflections of global athletes, and the return to sport they hope to make

exchange4media Staff Aug 1, 2020 9:00 AM

Sapra, Senior Brand Director, adidas India, speaks to e4m about the brand’s strategy to leverage the digital approach & e-retail amid the lockdown

Nafisa Shaheen Jun 5, 2020 8:17 AM

Manushi will join Ranveer Singh, Rohit Sharma, Hima Das among others in support of the HOMETEAMHERO Challenge to inspire more women to embrace fitness

exchange4media Staff Jun 4, 2020 2:51 PM

Rohit Sharma, Hima Das, Manpreet Singh, Robin Singh among athletes who have signed up for the challenge

exchange4media Staff May 27, 2020 12:00 AM

The challenge is enabled by the collaboration between multiple activity tracking apps, including Garmin, Zwift, Polar, Suunto, JoyRun and adidas’ own suite of performance platforms

exchange4media Staff May 14, 2020 10:00 PM

The campaign celebrates the stories of Weightlifting World Champion Saikhom Mirabai Chanu, Himanshi Goyal, body-positivity proponent and Nishriin Parikh, a 53-year-old professional body-sculptor

exchange4media Staff Mar 18, 2020 2:20 PM

The Official Match Ball has been designed to highlight the famous stars of the UEFA Champions League

exchange4media Staff Mar 11, 2020 7:41 PM