New Omni integrates data, identity, creativity, media, commerce intelligence & AI into a single marketing architecture and would be a direct challenger to Publicis’ Epsilon
e4m Blog: In this post, let’s explore the role of data analytics in marketing, the different marketing analytics tools, the benefits of data analytics in marketing and more
The store launch in Sulur takes their total number of outlets across the country to 56
The outdoor campaign is for the launch of CMF Phone 1 by Nothing
inDrive India has rolled out its new brand campaign, Ab app ki nahi, aap ki chalegi!
Pratip Mazumder has over 10 years in the online and consumer tech industries
Findings reveal crucial factors that include streamlined messaging, brand clarity, wide shots and human connection to convey successful storytelling
The responsibilities will encompass driving the brand's offline (OOH, Radio, Print, TV) and online media strategies
Fielddrive supports event organizers globally with sustainable solutions to delight their attendees with the best visitor flow management
With consumers spending more time online, it's imperative for brands to engage them on digital platforms, and data is just the tool for that, says Krishnan, Head of Media at Mondelez India
The campaign features iconic architectural structures built with ACC’s products
This is part of Egis’ ‘Project Clean and Green’
The AI-driven campaign is to promote ColorFit Pro 4 series smartwatch
Jio Drive-in will open on November 5
Through these camps, thousands of production house personnel and crews will be vaccinated over the multi-day drive being held at Mehboob Studios
OOH leaders say that location and consumer insights are available with the billboard industry but the only cause for concern is presumed vs definite data
Guest Column: Tribhuwan Joshi, Lead, Brand Communication, Public Relations & CSR, Fujifilm India, highlights that check and measure will be a key KPI for any communications professional
The second advertisement will also continue to air during the IPL season
Banerjee, COO, Zee Live, talks about their Supermoon Drive-in & It's a Girl Thing initiatives and more
The Zee News team distributed more than 500 plastic separators to Delhi and Noida auto unions as an attempt to protect the auto drivers and passengers from the coronavirus pandemic
Given the unpredictable business environment due to the COVID crisis, marketers are looking for ROI-driven campaigns and accountability for each ad dollar spent
At the e4m webinar, MarTech experts will spell out how companies can create a strong, data-driven culture
Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India, will talk about how the brand has maintained its connection with the audience in these unprecedented conditions
Marketing experts share their views on how brands should maintain their core principles while conceptualising purpose-led campaigns during the COVID-19 pandemic
Driver partners of Uber received the grants in small amounts directly into their accounts so that they can look after their urgent and essential family needs
Mishra will now be working for a digital platform, anchoring for an automobile show
At the 10th edition of the NEONS OOH Conference, Bharat Khatri, Country Head, Xaxis India, will be sharing insights on Performance-Driven Outdoor Buying & Selling: How it Works
The cab-hailing service has teamed up with DriveTech, Mercer and Pearson
In the era of informed purchases, video is the king and data is its crown, say experts
The campaign has been executed across 15 cities including metros and mini-metros
The BJP is likely to emerge as the biggest spender on OOH for the upcoming Delhi assembly elections