edge
KBC aakash?blur=25

The association with KBC is a natural extension of AESL's commitment to education, Aakash said

e4m Staff Aug 28, 2024 3:35 PM

Free Press Journal & CareEdge award?blur=25

The winners were recognised for delivering excellence, transparency and clarity in the annual reports that helps investors make the best decisions

e4m Staff May 10, 2024 7:04 PM

Sumeet singh Info Edge?blur=25

Writing for e4m’s She is Strength, Sumeet Singh, Info Edge India, tells us how her friend has stood by her in tough times

Sumeet Singh Mar 15, 2024 9:19 AM

Blockchain?blur=25

This investment also strengthens GotBit Hedge Fund's support for 5ireChain's ambitious USD 10 million grant program

e4m Staff Feb 29, 2024 4:27 PM

Havas?blur=25

Ledger Bennett will now be branded as ‘Ledger Bennett , a Havas Company’ and join the organization under Havas Media Network

e4m Staff Feb 12, 2024 3:56 PM

Tata Motors?blur=25

The company has come up with a content series spotlighting Tata Motors Fleet Edge telematics platform

e4m Staff Feb 7, 2024 12:31 PM

vinu lal?blur=25

Lal has over two decades of media and communications experience including roles at The Economic Times and The Times of India

e4m Staff Jan 31, 2024 7:02 PM

chatgpt?blur=25

AI-powered “copilot” to deliver better search and more complete answers, claims Microsoft, a day after Google launched Bard

Kanchan Srivastava Feb 8, 2023 8:12 AM

Rajesh Durai?blur=25

Durai has been associated with KnowledgeHut since 2015 as a fractional growth marketer

exchange4media Staff Jan 19, 2023 1:21 PM

Zee5?blur=25

The series will track the transformative consumer behaviour across industry verticals, spanning categories such as auto, beauty, health, wellness, smartphones, gaming, cryptocurrency and more

exchange4media Staff Sep 27, 2021 12:28 PM

rudra?blur=25

The series will be available for subscribers of Disney+ Hotstar VIP and Disney+ Hotstar Premium

exchange4media Staff Apr 20, 2021 12:20 PM

OOH consumer behavior patterns?blur=25

OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase

Noel Dsouza Mar 15, 2021 8:32 AM

ooh omnichannel marketing strategy?blur=25

OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach

Noel Dsouza Mar 1, 2021 8:30 AM

Tirthankar Dutta?blur=25

Prior to Star and Disney India, Dutta was with Infoedge India as SVP & Head of Information Security

exchange4media Staff Feb 17, 2021 8:37 AM

BFSI and Real Estate on OOH?blur=25

Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly

Noel Dsouza Jan 29, 2021 8:19 AM

OOH sectors post lockdown?blur=25

As per OOH leaders, after markets began to open, DOOH and Ambient OOH media sites took centerstage amongst brands

Noel Dsouza Jan 1, 2021 8:45 AM

rahul tekwani?blur=25

The company has offices in Mumbai and Delhi and will set a footprint in the South and East market by the next financial year

exchange4media Staff Dec 16, 2020 11:50 AM

year ender?blur=25

OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year

Noel Dsouza Dec 15, 2020 8:21 AM

kaizzen?blur=25

As part of the association, the agency will provide strategic communication support to the edtech firm, covering corporate reputation management, brand visibility and crisis management

exchange4media Staff Dec 14, 2020 4:37 PM

ebixcash?blur=25

AssureEdge CEO and Founder Bhupesh Tambe will continue to lead the company with a 30% stake

exchange4media Staff Nov 23, 2020 5:05 PM

Digital Place Based Media?blur=25

DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI

Noel Dsouza Nov 23, 2020 8:30 AM

airport branding post lockdown?blur=25

The increase in flights is expected to bring more opportunities for brands to advertise on airport sites, thus speeding OOH sector's revival post the pandemic

Noel Dsouza Nov 9, 2020 8:34 AM

DOOH?blur=25

DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions

Noel Dsouza Nov 5, 2020 8:35 AM

mitron tv?blur=25

Campaign appeals to Indians to pledge their support for home-grown apps

exchange4media Staff Nov 2, 2020 4:06 PM

transit media dooh?blur=25

DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven

Noel Dsouza Oct 28, 2020 8:23 AM

Restaurants Revival in Mumbai?blur=25

OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season

Noel Dsouza Oct 1, 2020 8:01 AM

OOH Measurement System?blur=25

OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario

Noel Dsouza Sep 28, 2020 8:35 AM

DOOH Inventories in Restaurants?blur=25

e4m spoke to DOOH experts about their initiatives during Unlock 4.0, new opportunities brands can gain and the potency of DOOH in the F&B Industry in the new normal

Noel Dsouza Sep 3, 2020 8:05 AM

Experiential Marketing and OOH?blur=25

OOH industry leaders share how brands can leverage from the combination of OOH & experiential marketing and the activations they curated during the lockdown

Noel Dsouza Aug 17, 2020 9:00 AM

Mobile Integration with DOOH?blur=25

Industry heads share how data-led solutions will be of utmost importance as there will be an increasing need for more ROI-driven campaigns in a post-COVID world

Noel Dsouza Jul 16, 2020 8:43 AM

Hyperlocal OOH Content?blur=25

Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood

Noel Dsouza Jun 19, 2020 8:27 AM

Century Edge1 Digital Outdoor Media?blur=25

Edge1 software will enable them to easily plan, buy and monitor their outdoor advertising networks

exchange4media Staff May 21, 2020 12:27 PM

OTT and OOH?blur=25

COVID-19 has affected the symbiotic dynamics of outdoor advertising and OTT platforms. But experts hope that OOH will make up for the lost time when human traffic increases post the lockdown

Noel Dsouza May 6, 2020 8:55 AM

Impact of COVID-19 on OOH?blur=25

OOH industry leaders talk about how the COVID-19 pandemic has hindered their agencies and their expectations on when growth will pick up

Noel Dsouza Apr 27, 2020 9:07 AM

OOH?blur=25

The software will aid the agency in managing its outdoor media inventory, leads, campaigns, operations and finance on one unified platform

exchange4media Staff Apr 24, 2020 3:31 PM

Dailyhunt?blur=25

The news aggregator's investors include Bytedance, Falcon Edge, Goldman Sachs and Advent Management

exchange4media Staff Apr 20, 2020 11:08 AM

JK ads?blur=25

The outdoor advertising media management software is helping the agency to programmatically set their business workflow

exchange4media Staff Apr 15, 2020 10:49 AM

Zomato Uber Eats?blur=25

After the acquisition, Uber will get a 9.99% stake in Zomato, according to Info Edge's regulatory filing

exchange4media Staff Jan 21, 2020 9:12 AM