environment
Industry experts talk about ‘Integrating Environmental, Social & Governance into PR Strategies’
e4m Staff Jun 18, 2024 3:01 PM
The #JoJodeWohiSamajhdaar campaign talks of the need to ‘reuse, reduce, recycle and restore’
e4m Staff Jun 10, 2024 3:21 PM
HDFC Mutual Fund's fourth edition of Nurture Nature campaign puts the spotlight on water conservation through a video titled Generation Restoration
The initiative is a part of Tata Power's Club Enerji program which empowers students to become proactive leaders in energy conservation and climate action
Through this campaign, Lighthouse Learning challenges the age-old tradition of leaving notebook pages blank, advocating for sustainable practices in education
From edible spoons to clean deliveries, brands pulled out all stops to pledge their alliance to the planet this World Environment Day
Certainly, there can be countless factors contributing to someone's passing, but stress at workplace undoubtedly exacerbates many underlying health conditions
Naziya Alvi Rahman Mar 13, 2024 8:04 AM
The draft guidelines are open for public feedback until the 31st of December 2023
e4m Staff Nov 16, 2023 3:40 PM
According to Karan Taurani, SVP – Research Analyst, Elara Capital, the MSO blackout, poor Box Office performances and the volatile markets are affecting industry performances
exchange4media Staff Apr 7, 2023 12:18 PM
According to experts, for consumers, it is not just about brands offering conscious or sustainable products & services, but it is about the belief the organisation has towards sustainability
exchange4media Staff Dec 31, 2022 9:04 AM
The ‘Ek Paudha Zindagi Ke Liye’ initiative was well appreciated by celebs like, Shilpa Shetty, Sonali Bendre, Suniel Shetty, and Manoj Tiwari
exchange4media Staff Jul 4, 2022 4:43 PM
The campaign #ItsOurNature asks people to act responsibly on World Environment Day
exchange4media Staff Jun 7, 2022 12:42 PM
The channel marked the day with over twenty environment-related stories and news, and launched educative and interactive platforms for the viewers to participate
exchange4media Staff Jun 6, 2022 2:21 PM
Interesting campaigns, product changes and on-ground work, brands went all out to ensure a healthier and more sustainable tomorrow
Mansi Sharma Jun 6, 2022 8:11 AM
The message has been portrayed through one video and 4 static posts that are featured on both Instagram and Facebook
exchange4media Staff Jun 27, 2021 4:00 PM
Agencies including Carat, Havas Media Group, Initiative UK, iProspect, MediaCom, Wavemaker & Zenith, which are responsible for more than £7bn in 2020 media billings, have committed to using IPA’s tool
exchange4media Staff Jun 9, 2021 6:14 PM
The commercial has been conceptualised by Voltas and Ogilvy
exchange4media Staff Jun 7, 2021 11:25 AM
From giving paid leaves to sharing workloads, here’s how PR agencies have been working towards providing an optimistic work environment to their employees
Nafisa Shaheen Jun 2, 2021 1:20 PM
Together SPN and SayTrees have planted over 8000 tree saplings through the dense afforestation method in 3 acres of land in the drought-prone Satara district of Maharashtra
exchange4media Staff Apr 23, 2021 4:10 PM
The OTT content platform's strategy aligns with the latest guidance from Oxford University and the Science-Based Targets Initiative’s (SBTi) criteria
exchange4media Staff Mar 31, 2021 12:36 PM
Zeenia Bastani, General Manager, Garnier India, spilled the beans on the company’s shift to a sustainable business model, packaging goals and how it plans to amplify the green message
Misbaah Mansuri Mar 25, 2021 8:26 AM
Trident has released the first part of a three-part film series campaign which aims to normalise not feeling overridden by guilt while using copier paper
exchange4media Staff Mar 2, 2021 3:06 PM
Kotler lauded the altruistic efforts of the world in the pandemic, saying that 'a number of forces are gathering to believe and support the common good'
exchange4media Staff Feb 2, 2021 8:31 AM
As per OOH leaders, after markets began to open, DOOH and Ambient OOH media sites took centerstage amongst brands
Noel Dsouza Jan 1, 2021 8:45 AM
After Marico filed two complaints, challenging Dabur Honey's claims that it passed NMR tests for purity, Dabur reportedly has also filed a complaint against its rival on similar grounds
exchange4media Staff Dec 7, 2020 11:48 AM
According to a recent lab test by Center for Science and Environment, only Marico's Saffola Honey has met the purity standards
exchange4media Staff Dec 3, 2020 11:29 AM
DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven
Noel Dsouza Oct 28, 2020 8:23 AM
Ahead of the festive season, OOH experts share their outlook for this year's market, and the brand categories that are showing interest
Noel Dsouza Oct 14, 2020 9:16 AM
Mishra now joins the ranks of a select few Indian lawyers who have been called by different chambers in the UK in the last decade
exchange4media Staff Oct 7, 2020 3:39 PM
Fewer Covid-19 cases, good monsoon and brands focusing on the regional markets helped the sector to thrive in non-Metros, say industry players
Noel Dsouza Oct 6, 2020 8:59 AM
Experts discuss OOH inventories and new avenues brands can explore to make themselves more visible in the current COVID environment
Noel Dsouza Sep 30, 2020 8:42 AM
The association with Mirza, known for her strong stance on environmental causes, will cement the brand's positioning as a responsible, eco-friendly range of home care products
exchange4media Staff Sep 23, 2020 12:25 PM
OOH industry experts weigh in on the recent rebate and extension granted by MSRDC to all advertising contracts for the lockdown period
Noel Dsouza Sep 2, 2020 8:20 AM
The use of large format media has been banned in Bengaluru for over two years now. This has left OOH players with only two options to offer to brands: transit and DOOH inventories
Noel Dsouza Sep 1, 2020 9:26 AM
OOH players say that to revive the economic dent, agencies are offering discounted packages and are hoping brands will capitalise on the opportunity
Noel Dsouza Aug 31, 2020 8:49 AM
OOH players say the unlocking of the city coinciding with the festive season - the reopening of malls & traffic back on roads – are all driving the recovery
Noel Dsouza Aug 26, 2020 9:05 AM
As part of the campaign, users will participate in an in-app quiz between 4-5 June
exchange4media Staff Jun 7, 2020 6:00 PM
The company has collaborated with Stree Mukti Sanghatana and RECITY for the film, which is a part of Project HILLDAARI
exchange4media Staff Jun 7, 2020 10:00 AM
The film has been conceptualised by Tata Wiron’s digital agency partner YellowBulbs and produced by the studio Fickle Formula
exchange4media Staff Jun 7, 2020 2:00 AM
Through the campaign and its latest challenge, the brand encourages its digital audiences to adopt a nature-first mindset
exchange4media Staff Jun 7, 2020 12:00 AM
The digital film has been conceptualized and created by FCB ULKA and directed by Kashif Memon
exchange4media Staff Jun 6, 2020 4:00 PM
Aligning with the day's theme, the Paytm homepage mentions vulnerable and endangered animal species like Blue Whale and Cheetah
exchange4media Staff Jun 6, 2020 1:24 PM
Through the video, Luminous aims to change people’s perspectives in a simple yet thought-provoking manner
exchange4media Staff Jun 6, 2020 8:55 AM
The digital film was released for World Environment Day and encourages people to care for and nurture the environment
exchange4media Staff Jun 6, 2020 7:29 AM
Guest Column: Ophira Bhatia, Director, Corporate Governance Affairs, Mondelez India, says the company aims to make snacking sustainable by creating a future where people and the planet thrive
Ophira Bhatia Jun 5, 2020 7:26 PM
In keeping the UN theme of 'For Nature', the #TrashYourSpam campaign targets digital pollution and its impact on the environment
exchange4media Staff Jun 5, 2020 1:55 PM
Helo Care has launched a two-day long #NamasteNature campaign along with the solid waste management NGO
exchange4media Staff Jun 5, 2020 12:41 PM
Here’s how brands across the spectrum amplified their message on preserving the ecology with creative campaigns and sustainable measures
Sanstuti Nath Jun 5, 2020 8:33 AM
