‘ESG business will be about $158 billion by next year’
Industry experts talk about ‘Integrating Environmental, Social & Governance into PR Strategies’
environment
Aditya Birla Group gets nostalgic with animation for Environment Day campaign
The #JoJodeWohiSamajhdaar campaign talks of the need to ‘reuse, reduce, recycle and restore’
HDFC Mutual Fund tells a compelling tale of water conservation
HDFC Mutual Fund's fourth edition of Nurture Nature campaign puts the spotlight on water conservation through a video titled Generation Restoration
Tata Power joins hands with 'Generation Green' in pledge towards a better future
The initiative is a part of Tata Power's Club Enerji program which empowers students to become proactive leaders in energy conservation and climate action
Lighthouse Learning unveils #DontSkipTheFirstPage campaign
Through this campaign, Lighthouse Learning challenges the age-old tradition of leaving notebook pages blank, advocating for sustainable practices in education
World Environment Day 2024: How brands drove ecological awareness
From edible spoons to clean deliveries, brands pulled out all stops to pledge their alliance to the planet this World Environment Day
Compassion vs Competition: Is it time for India’s newsrooms to realign work ethics?
Certainly, there can be countless factors contributing to someone's passing, but stress at workplace undoubtedly exacerbates many underlying health conditions
Greenwashing no more: ASCI issues draft guidelines for environmental claims in advertising
The draft guidelines are open for public feedback until the 31st of December 2023
Muted ad environment may mar growth: Elara Capital
According to Karan Taurani, SVP – Research Analyst, Elara Capital, the MSO blackout, poor Box Office performances and the volatile markets are affecting industry performances
Five brand campaigns on sustainability that stood out in 2022
According to experts, for consumers, it is not just about brands offering conscious or sustainable products & services, but it is about the belief the organisation has towards sustainability
News Nation Network’s environment initiative receives praises
The ‘Ek Paudha Zindagi Ke Liye’ initiative was well appreciated by celebs like, Shilpa Shetty, Sonali Bendre, Suniel Shetty, and Manoj Tiwari
Wunderman Thompson Kolkata curates Environment Day film for Tata Tiscon
The campaign #ItsOurNature asks people to act responsibly on World Environment Day
Janam TV turns green on World Environment Day
The channel marked the day with over twenty environment-related stories and news, and launched educative and interactive platforms for the viewers to participate
How brands amped up their sustainability approach this World Environment Day
Interesting campaigns, product changes and on-ground work, brands went all out to ensure a healthier and more sustainable tomorrow
Social Beat launches #awareness campaign for clean and healthy environment
The message has been portrayed through one video and 4 static posts that are featured on both Instagram and Facebook
UK agencies sign up to IPA’s Media Climate Charter to reduce carbon impact of media plans
Agencies including Carat, Havas Media Group, Initiative UK, iProspect, MediaCom, Wavemaker & Zenith, which are responsible for more than £7bn in 2020 media billings, have committed to using IPA’s tool
Voltas' new DVC talks about corrective action to save planet
The commercial has been conceptualised by Voltas and Ogilvy
PR agencies dial up empathy for employees during the second wave
From giving paid leaves to sharing workloads, here’s how PR agencies have been working towards providing an optimistic work environment to their employees
Sony Pictures Networks joins hands with NGO SayTrees for a greener planet on Earth Day
Together SPN and SayTrees have planted over 8000 tree saplings through the dense afforestation method in 3 acres of land in the drought-prone Satara district of Maharashtra
Netflix commits to achieve net-zero emissions by end of 2022
The OTT content platform's strategy aligns with the latest guidance from Oxford University and the Science-Based Targets Initiative’s (SBTi) criteria
Why is Garnier bullish about its 'Green Beauty' initiative and sustainability goals?
Zeenia Bastani, General Manager, Garnier India, spilled the beans on the company’s shift to a sustainable business model, packaging goals and how it plans to amplify the green message
Trident launches #PaperIsGoodAgain campaign for its environment friendly copier paper
Trident has released the first part of a three-part film series campaign which aims to normalise not feeling overridden by guilt while using copier paper
Mindful production is as important as mindful consumption: Philip Kotler
Kotler lauded the altruistic efforts of the world in the pandemic, saying that 'a number of forces are gathering to believe and support the common good'
OOH sectors that saw growth in the Unlock phase
As per OOH leaders, after markets began to open, DOOH and Ambient OOH media sites took centerstage amongst brands
Marico, Dabur move ASCI against each other
After Marico filed two complaints, challenging Dabur Honey's claims that it passed NMR tests for purity, Dabur reportedly has also filed a complaint against its rival on similar grounds
Leading Indian honey brands fail international purity test
According to a recent lab test by Center for Science and Environment, only Marico's Saffola Honey has met the purity standards
Is DOOH the way forward for Transit Media?
DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven
Will festive season bring the shine back for OOH sector?
Ahead of the festive season, OOH experts share their outlook for this year's market, and the brand categories that are showing interest
Sudhir Mishra called to No5 Barristers’ Chambers, London as a Door Tenant
Mishra now joins the ranks of a select few Indian lawyers who have been called by different chambers in the UK in the last decade
How non-Metros accelerated OOH activations in the lockdown
Fewer Covid-19 cases, good monsoon and brands focusing on the regional markets helped the sector to thrive in non-Metros, say industry players
OOH players bring 'out of home' closer to home
Experts discuss OOH inventories and new avenues brands can explore to make themselves more visible in the current COVID environment
Dia Mirza named brand ambassador for The Better Home
The association with Mirza, known for her strong stance on environmental causes, will cement the brand's positioning as a responsible, eco-friendly range of home care products
Licence fee waiver by MSRDC augurs well for Mumbai OOH ecosystem: Experts
OOH industry experts weigh in on the recent rebate and extension granted by MSRDC to all advertising contracts for the lockdown period
Festive season hopes dim for Bengaluru OOH players hit by COVID & govt norms
The use of large format media has been banned in Bengaluru for over two years now. This has left OOH players with only two options to offer to brands: transit and DOOH inventories
On road to recovery, Delhi OOH owners see festive season as the turning point
OOH players say that to revive the economic dent, agencies are offering discounted packages and are hoping brands will capitalise on the opportunity
How the Mumbai OOH scene is coming alive again
OOH players say the unlocking of the city coinciding with the festive season - the reopening of malls & traffic back on roads – are all driving the recovery
Tata Hitachi raises environmental awareness with The Mighty 5
Launched curated episode on World Environment Day
Tata Hitachi raises environmental awareness with The Mighty 5
Launched curated episode on World Environment Day
Helo & Waste Warriors partner to mark World Environment Day with #NamasteNature campaign
As part of the campaign, users will participate in an in-app quiz between 4-5 June
Nestlé India launches poetry film for World Environment Day
The company has collaborated with Stree Mukti Sanghatana and RECITY for the film, which is a part of Project HILLDAARI
Tata Wiron reaffirms commitment to a sustainable tomorrow with #JaaduKiPhirki film
The film has been conceptualised by Tata Wiron’s digital agency partner YellowBulbs and produced by the studio Fickle Formula
Do #GoodForEarth says Oriflame on World Environment Day
Through the campaign and its latest challenge, the brand encourages its digital audiences to adopt a nature-first mindset
Kansai Nerolac celebrates World Environment Day with ‘Aaj Careful Toh Kal Colourful’ film
The digital film has been conceptualized and created by FCB ULKA and directed by Kashif Memon
Paytm dedicates homepage to Earth's biodiversity on World Environment Day
Aligning with the day's theme, the Paytm homepage mentions vulnerable and endangered animal species like Blue Whale and Cheetah
Luminous & 82.5 Communications send a message to Mother Earth on World Environment Day
Through the video, Luminous aims to change people’s perspectives in a simple yet thought-provoking manner
Wunderman Thompson South Asia launches ‘Plant for the Planet’ for Tata Tiscon Go Green
The digital film was released for World Environment Day and encourages people to care for and nurture the environment
The Spiralling story of Sustainability - Living Our Purpose: Ophira Bhatia, Mondelez India
Guest Column: Ophira Bhatia, Director, Corporate Governance Affairs, Mondelez India, says the company aims to make snacking sustainable by creating a future where people and the planet thrive
Wow Skin Science wants millennials to clear spam mails this World Environment Day
In keeping the UN theme of 'For Nature', the #TrashYourSpam campaign targets digital pollution and its impact on the environment
Helo partners with Waste Warriors to mark World Environment Day
Helo Care has launched a two-day long #NamasteNature campaign along with the solid waste management NGO
Brands reiterate commitment towards nature on World Environment Day 2020
Here’s how brands across the spectrum amplified their message on preserving the ecology with creative campaigns and sustainable measures