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Transit advertising is like a moving billboard — catching your eye when you least expect it! Why are brands riding high on it, despite its limitations?
e4m Staff Nov 25, 2024 10:57 AM
According to D&P Advisory titled IPL Valuation Report 2024, the central revenue pool for WPL is not expected to achieve the same rapid growth as IPL
e4m Staff Sep 4, 2024 11:24 AM
As per a report by D&P Advisory, reasons for the decrease in IPL’s value include the failed Zee-Sony merger, media consolidation and tech giants’ delayed entry into the bidding arena
While some media reports have stated that the contract is non-negotiable, experts suggest feasibility of Star India’s request to renegotiate the media rights deal depends on specific terms and clauses
Sonam Saini Aug 26, 2024 9:07 AM
The CCI might require the sale of some cricketing rights as a condition for approving the $8.5 billion media merger, experts from legal fraternity told e4m
Aditi Gupta Aug 26, 2024 8:47 AM
In a BSE filing, ZEEL said that Star India, on June 20, communicated to ZEEL about ending the agreement and “opted to only seek damages during the arbitration proceedings”
The mandate includes exclusive advertising rights across 27 stations and 31 trains
e4m Staff Jul 30, 2024 6:10 PM
The five-match T20I series will be broadcast in four languages – English, Hindi, Tamil & Telugu
e4m Staff Jun 24, 2024 1:07 PM
The Delhi high court’s interim order prevents the misuse of Rajat Sharma's personality rights, the India TV logo and the name of the popular show "Aap Ki Adalat"
e4m Staff Jun 10, 2024 3:51 PM
Guest Column: Carina Chopra, Head of Marketing, Lightspeed India and South East Asia, writes about how venture capital firms can offer the right marketing support to emerging startups
Carina Chopra May 29, 2024 8:52 AM
Star India’s advertising revenue more than doubled from $106 million in H1 last year to $221 million in H1 this year
The aim of the campaign is to make Gen Z aware of their voting rights
e4m Staff Apr 19, 2024 9:54 AM
Company receives independent scrutinizer report to proceed with formalities
e4m Staff Apr 15, 2024 4:32 PM
The funding is led by Lightspeed Ventures, with Stepstone Group also participating
e4m Staff Mar 20, 2024 6:54 PM
Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive, the industry may see tech and OTT giants enter the fray aggressively
Sonam Saini Feb 7, 2024 8:56 AM
The Board has announced the release of Request for Quotation, which will be available for purchase till February 19, 2024
e4m Staff Jan 30, 2024 3:19 PM
In its reply to BSE on media reports claiming that Disney Star is mulling legal action against it for failing to pay up, ZEEL said it cannot comment on Disney Star's intentions
e4m Staff Jan 30, 2024 3:13 PM
There's more legal trouble waiting for ZEE if it fails to comply to its agreement with Disney over the TV rights for ICC Men's and U-19 global events, say experts
Sonam Saini Jan 23, 2024 8:18 AM
As per reports, the conglomerate has exercised its 'right to match' for the 2024-2028 period at a cost of Rs 2,500 crore
e4m Staff Jan 20, 2024 8:15 AM
The bid for IPL 2024 title sponsorship rights is reportedly worth Rs 500 crore per year
e4m Staff Jan 15, 2024 6:46 PM
The agreement between Sony Pictures Networks India and Ultimate Fighting Championship will be effective January 1, 2024
e4m Staff Jan 10, 2024 5:12 PM
BCCI has reportedly asked bidders to bid for 84 and 94 matches at Rs 375 crore and Rs 400 crore but the decision will be taken based on the aggregate value of 74 matches
e4m Staff Jan 2, 2024 11:17 AM
The IPL Chairman said at a recent meet that IPL was the ‘best Make in India brand’ since Independence
e4m Staff Dec 2, 2023 11:34 AM
Willow, Cricbuzz to distribute 88 bilateral cricket matches between India and other countries
e4m Staff Sep 28, 2023 11:33 AM
Viacom18 Media had approached the court seeking ad-interim dynamic injunction to protect its media rights against rogue and pirate websites as well as John Does
e4m Staff Sep 23, 2023 4:50 PM
Most experts are optimistic that broadcasters will make good returns on their cricket media rights investments in the long run, provided they up the game both on TV and digital
Aditi Gupta & Sonam Saini Sep 8, 2023 8:28 AM
The telecast will be available for football fans in multiple languages and will also be streamed free on JioCinema
exchange4media Staff Sep 7, 2023 5:20 PM
The rights are for bilateral India matches on home turf for the next five years
Aditi Gupta Aug 31, 2023 4:28 PM
The media companies will be taking part in the online auction for TV and digital rights
Aditi Gupta Aug 28, 2023 1:38 PM
Siddharth Sharma, Viacom18’s Sports Head of Content, spoke to e4m on JioCinema’s plans for the Cricket World Cup, sports coverage in general and more
Aditi Gupta Aug 24, 2023 8:58 AM
Also, the cricket board has reportedly reduced the base price of title sponsorship rights for international cricket matches played in the country to Rs 2.4 crore per match
exchange4media Staff Aug 8, 2023 8:02 AM
As per reports, TV rights will be for the entire subcontinent and digital for the Indian market only
exchange4media Staff Jul 27, 2023 9:12 AM
The World Cup will be hosted by Australia and New Zealand from 20th July 2023
exchange4media Staff Jul 17, 2023 5:51 PM
Industry experts caution that due to market challenges, big spending on IPL and consolidation of players the BCCI bilaterals may not rake in big money
Sonam Saini Jul 17, 2023 8:56 AM
The tournament is scheduled to be held from July 13 to 23 July 2023 in Sri Lanka
exchange4media Staff Jul 12, 2023 6:20 PM
The cricket board will reportedly hold an Apex Council Meeting today to decide the distribution of media rights for India's bilaterals among other issues
exchange4media Staff Jul 7, 2023 3:11 PM
The multi-platform coverage will include live streaming on JioCinema and broadcast television coverage on Sports18
exchange4media Staff Jul 7, 2023 12:21 PM
The cricket body has prohibited certain brand categories from bidding
exchange4media Staff Jun 15, 2023 11:32 AM
The move is expected to allow the cricket board to gain maximum value, as per a media report that quotes a BCCI official
exchange4media Staff Apr 19, 2023 8:41 AM
The BCCI has decided to "waive off" one match from its media rights agreement with Star India
exchange4media Staff Apr 17, 2023 6:02 PM
Despite uncertain economic environment, many past sponsors, including start-ups such as Dream11 and legacy brands such as Airtel, Coke, Asian Paints, Pepsi & Tata have come on board
Naziya Alvi Rahman Mar 29, 2023 8:48 AM
The campaign highlights the ‘Insights’ feature that helps users make an informed property decision
exchange4media Staff Feb 11, 2023 8:47 AM
Rail Bhawan, Baroda House and Travancore House in New Delhi, Varanasi Cantt Railway Station and Bareilly Junction are some buildings that have been illuminated
exchange4media Staff Jan 26, 2023 6:00 PM
Industry experts say at Rs 7 crore a match, it is a good deal for Viacom18, and if well marketed, the league has the potential to become a very big property in the coming years
Sonam Saini Jan 17, 2023 8:54 AM
Leung takes over from Wayne Levings who will now focus on his role as Kantar CCO
exchange4media Staff Jan 11, 2023 11:42 AM
Broadcasters like Disney+ Star, Sony-ZEE and Viacom18 are reportedly in the fray for the rights
exchange4media Staff Jan 9, 2023 12:10 PM
