Campaigns by brands like Pee Safe, Sirona and Paree this year focus on dispelling myths, fostering empathy and creating the right workplace conditions for women in light of their menstrual health
PGHH’s operating revenue for the quarter rose 13.4% yoy to Rs 1002.2 crore from Rs 889.1 crore
Woloo and Harmanpreet Kaur will address the critical issue of washroom hygiene for women in India
In our new series e4m D2C Revolution, we will shine the spotlight on D2C brands, diving deep into their journeys, marketing strategies, localisation & expansion plans. Today we feature Sirona Hygiene
Balsara was inducted into the board of directors on 3rd February 2022
The campaign aims to bring forth stories of incontinence sufferers from different walks of life who have adopted adult diapers and are now enjoying their Azadi
Launched on International Day of Older Person, the campaign aims to raise awareness about incontinence in older adults
The diaper brand by Nobel Hygiene also highlights the risks of injury among the elderly while using toilets at night
As a part of the campaign, the channel will launch a website, with all the useful information about menstrual hygiene
As per data, ad space in print witnessed a double-digit share from Nov’20 onwards; after lockdown, Dec’20 had the highest share of ad insertions on Digital
Sharma, Business Head– Dairy Products, Mother Dairy, contended that ensuring a robust supply chain through the lockdown has helped the brand emerge strong during the turbulent times
The honours will be handed over in four categories-- Content Awards, Brand Integration & Marketing Awards, Special Awards, and Popular Awards
Today’s webinar sponsored by Convosight will highlight the change in marketing strategies, new launches and change in consumer behaviour patterns in the personal care & hygiene ecosystem
Livinguard AG has recently introduced a face mask, proven to deactivate a range of bacteria and viruses
A TVC featuring Juhi will be on air across channels and platforms mid-September onwards
The logo of Medimix will be featured on the team’s jersey pants in all the 14 matches of the season
The film, conceptualized by Ogilvy India, encourages everyone to be mindful of germ protection
RIO will further amplify the message by creating multiple layers of conversations around the topic on various digital platforms
As part of the campaign, over 350 sales representatives across the country, wore the Friends Adult Dry Pants as they introduced the new product to the retail market
Varun Alagh, Co-founder of Mamaearth talks about the brand’s first campaign film and explains why its purpose-driven approach will find resonance with millennial consumers
After getting its go-ahead from ASCI, the latest RIO Pads’ TVC is finally on air. Kartik Johari, Vice President, Nobel Hygiene, tells us how this helps normalise conversations on menstruation
The partnership will enable a fully Immersive movie viewing experience for the customers with safety & sanitisation measures powered by Dettol
In its TVC campaign, the brand subverts the old, misleading practice of showing blue liquid instead of red in traditional ads for pads
As part of the partnership, the actor will represent the brand's Raho Safe range
The campaign film features several riders urging future riders to ensure personal safety and hygiene
The brand to also launch India’s first meat and seafood wash in a sachet format
The account will be handled by the agency’s e-commerce division, ecommencify
From May 27 to June 2, the wellness platform will feature expert-backed content from India's leading female healthcare institutions
The concept for the campaign has been put together by Schbang
The film focuses on the safety measures that the packaged foods manufacturer is following during production and distribution
In a fun and interactive social outreach, the initiative urges everyone to adhere to a hand hygiene routine to help build a chain of protection
Conceptualised by Creativeland Asia, the campaign is devised as a public interest and awareness campaign
Savlon Hexa helps protect against many enveloped & non-enveloped viruses, and will help consumers and frontline medical professionals alike
Industry leaders spell out the different strategies marketers need to venture into during a disruption such as the COVID-19 outbreak
The ad-makers share how conversations with women who had heavy periods inspired the bold commercial and why it didn’t sit well with certain media gatekeepers
Apart from the donations, Henkel will also commission the production of disinfectants and improve payment terms for selected business partners as part of the global programme
At a time when hygiene is our biggest concern, hospitality brands, who are among the hardest hit, are doing their best to assure patrons about their sanitation standards
Brands bring their A-game during trying times, reaching out to consumers through digital campaigns
The products under Raho Safe include an alcohol-based hand sanitizer and a multipurpose surface protectant
On International Women’s Day, Pee Safe encourages women to maximize their potential by taking care of their health and hygiene
The latest ad for RIO-Heavy Duty Pads delivers a powerful message about women suffering from heavy menstrual flow
Kaur will now be based out of Tata Consumer Products' Bangalore office
Nobel Hygiene is the manufacturer of diaper brands Friends, Teddyy & Snuggy