ioa
The change of guard has taken place while the civic body is in the process of finalizing the new OOH policy
The media owners argue the BMC can’t bring a new policy for eight more years
Kanchan Srivastava Sep 2, 2024 9:03 AM
IOAA has demanded that the timeline of feedback should be extended from two weeks to two months
e4m Staff Aug 26, 2024 12:42 PM
The BMC has stipulated Aug 26 deadline to invite feedback and suggestions from the public and stakeholders
Kanchan Srivastava Aug 23, 2024 4:55 PM
Prior to this, Ashwin Kumar Iyer was with Paytm Ads as Asst. General Manager
e4m Desk Aug 22, 2024 11:27 AM
Pawan Bansal, Chairman of the Indian Outdoor Advertising Association, spoke to e4m on Roadstar’s acceptance as a common currency for the OOH sector and more
Kanchan Srivastava Aug 20, 2024 8:44 AM
IOAA proposes Roadstar as the first ever common currency for the outdoor industry, but it stands to see whether the AAAI and ISA will play along
Kanchan Srivastava Aug 16, 2024 8:51 AM
In a statement on the BMC OOH draft policy, the In d i an Outdoor Advertising Association has urged the civic body to embrace a “larger vision” of the industry
e4m Staff Aug 14, 2024 11:55 AM
After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state
Kanchan Srivastava Aug 6, 2024 8:17 AM
OOH industry’s measurement tool, Roadstar's experimental phase has sparked debate among experts about its potential, growth, and future direction
Chehneet Kaur Aug 5, 2024 9:17 AM
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of the Ghatkopar billboard tragedy
Chehneet Kaur Jul 26, 2024 9:14 AM
Many allege IOAA neither consulted them nor roped in any research or industry body before endorsing RoadStar as a 'unified media measurement tool'
Kanchan Srivastava Jul 23, 2024 8:53 AM
As per people in the know, advertisers’ response to this Olympics has been good, thanks to a change in the mindset of corporates towards non-cricket sports & record haul of metals in Tokyo Olympics
Sonam Saini Jul 11, 2024 8:53 AM
In a letter by IOAA President Pawan Bansal, the association said that it is committed to assisting in efforts to ensure that such tragedy does not occur again
After presenting RoadStar before AAAI last week, IOAA said that it may take a few weeks for the tool to become an industry currency since AAAI has been seeking clarity over unified privacy protocol
Kanchan Srivastava May 13, 2024 8:51 AM
Liberty Shoes will lend a smart touch to the ceremonial dress designed for the members of the Indian team for the opening and closing ceremonies
exchange4media Staff Sep 7, 2023 3:28 PM
Ambani said this during his address at the Reliance Industries Limited AGM
exchange4media Staff Sep 1, 2022 8:59 AM
In its sector report card, the watchdog has looked into a total of 4,184 ads across Education, Healthcare, Personal Care, Virtual Digital Assets, Gaming, and Food & Beverages categories
exchange4media Staff Jul 21, 2022 2:26 PM
From Adani Sportsline to JSW Inspire to Adidas, IOA has so far roped in more than nine sponsors for the Indian CWG squad. Some brands are on board for Paris Olympic Games & Asian Games too
exchange4media Staff Jul 19, 2022 8:13 AM
Borosil will provide support via this sponsorship for Indian athletes participating in the upcoming Asian Games, Commonwealth Games and the 2024 Olympics
exchange4media Staff Nov 16, 2021 3:56 PM
Given its slew of in-house digital properties, the company can beckon brands to promote ads on platforms like JioChat, MyJio and JioMoney
Javed Farooqui Aug 19, 2021 8:11 AM
Verma had recently resigned from Disney+ Hotstar where he was responsible for Hotstar Ads business covering Sales, Sales Strategy, Operations, AdTech/Data Partnerships, and more
exchange4media Staff Jul 28, 2021 2:39 PM
The association has most recently onboarded Adani Group as one of its sponsors
exchange4media Staff Jul 26, 2021 10:08 AM
IOAA is currently consulting its members for their remarks, which will then be forwarded to the ministry for the policymakers’ consideration by the first week of April 2021
Noel Dsouza Mar 12, 2021 8:12 AM
e4m has learnt that IOAA is on the verge of filing a complaint with the Economic Offences Wing
exchange4media Staff Dec 17, 2020 8:59 AM
Mukesh Gupta (Graphiads-Delhi), Sunil Maheshwari (Maheshwari Advertising-Bhopal) and Manmohan Maan (Popular Advertiser – Bengaluru) are the other members nominated to the Board of Advisors
exchange4media Staff Nov 3, 2020 1:53 PM
Industry leaders share their thoughts on the association’s appeal to ease the burden on the OOH fraternity, which is profoundly impacted by the pandemic
Noel Dsouza Apr 29, 2020 10:02 AM
