The league reached 351 million viewers in 2023 with 65% viewership coming from premium NCCS AB households

NATIVE CONTENT Aug 22, 2024 10:52 AM

This collaboration marks a strategic move for Roff to expand its reach to a diverse set of audience, the company said

e4m Staff Dec 11, 2023 3:45 PM

The Gujarat Giants started its journey in 2017 with the slogan ‘Garjega Gujarat’

e4m Staff Nov 30, 2023 1:38 PM

The campaign film, titled 'India Ki Har Saans Mein Kabaddi,' has been unveiled with the star trio

e4m Staff Nov 22, 2023 1:40 PM

The agency has won the creative mandate for the kabaddi league and will handle the integrated campaign for NPCI

Tanzila Shaikh Oct 9, 2023 8:37 AM

The series is scheduled from September 24 to October 22

e4m Staff Sep 25, 2023 1:33 PM

e4m explores the audiences' interest in sports other than cricket and how it is working out for brands

Tanzila Shaikh Jun 2, 2023 9:05 AM

With this acquisition, the combined reach of Sportzcraazy and Kabaddi Adda will extend to a community of over 5 million every month

exchange4media Staff Mar 27, 2023 2:02 PM

Bikano logo will feature prominently on the right sleeves of Team Dabang Delhi’s competition t-shirts through the duration of this season

exchange4media Staff Nov 1, 2022 3:27 PM

The brand will be the Title Sponsor of the club for third year in a row

exchange4media Staff Oct 3, 2022 4:56 PM

This festive season when brands are looking at leaving the pandemic behind, industry experts share how vivo Pro Kabaddi League can give brands enough mileage to achieve their objectives

Ritika Raj Aug 22, 2022 10:22 AM

The league has become a premier media vehicle for brands due to its wide reach, high ad attention and time spent per viewer

exchange4media Staff Aug 17, 2022 10:27 AM

The season ahead could be a spectacle for fans as well as advertisers on TV looking to leverage this high-impact media vehicle

exchange4media Staff Aug 9, 2022 10:12 AM

We bring to you a comprehensive list of the month’s most trending topics and moments as compiled by Starcom

exchange4media Staff Mar 12, 2022 9:39 AM

Talking about the association, the former Indian national Kabaddi team captain said that Fan2Play and Kabaddi have the same ethos, as both of them are games of skills

exchange4media Staff Feb 10, 2022 2:59 PM

The league, which began on 22 Dec 2021 will culminate in in Feb 2022

exchange4media Staff Jan 25, 2022 5:28 PM

The cost of associate sponsorship is Rs 15 cr, and special partner deal has been priced at Rs 7 cr. For spot buying, brands will have to spend Rs 1.5 lakh per 10 seconds, as per industry estimates

Sonam Saini Dec 22, 2021 9:10 AM

The unique AR lens has been created to give PKL fans a sense of being at a real stadium that features realistic SFX like 'crowd cheering' or 'kabaddi kabaddi' in the background

exchange4media Staff Dec 21, 2021 4:58 PM

vivo, Tata Motors Commercial Vehicles, A23, Dream11, Mfine, Byju’s, Officer’s Choice and Parimatch News come onboard

exchange4media Staff Dec 20, 2021 10:57 AM

The league returns to Star Sports Network and Disney+ Hotstar with Season 8 on December 22 after a two-year hiatus

exchange4media Staff Dec 6, 2021 12:19 PM

The league will be conducted without spectators, at a single venue, stepping away from the traditional caravan format followed in the previous seasons

exchange4media Staff Oct 6, 2021 1:13 PM

Business promotion expenses of the company rose 40% to Rs 405.5 crore from Rs 289.6 crore

Javed Farooqui Sep 22, 2021 9:02 AM

In his nine-year stint at Star Sports, Khetan handled diverse portfolios

exchange4media Staff Sep 11, 2021 6:01 PM

ABP Network CEO Avinash Pandey unveils the new jersey of the team for the upcoming season

exchange4media Staff Aug 31, 2021 9:12 PM

A total of 59 players were retained across all 3 categories - Elite Retained Players (ERP), Young Players (RYP) and New Young Players (NYP)

exchange4media Staff Aug 20, 2021 4:10 PM

The tournament is slated to take place between August 29th and 31st, 2021

exchange4media Staff Aug 5, 2021 11:57 AM

The tournament will now be exclusively live-streamed on the FanCode platform as part of the partnership

exchange4media Staff Jul 22, 2021 1:21 PM

Kabaddi Adda CEO Arvind Sivdas shared that 'Mann Ki Jeet' campaign aims to educate kabaddi players on mental health and encourages them to spread the message in the community

Mansi Sharma Jul 5, 2021 9:05 AM

Team owners have reportedly alleged that the auction has failed to achieve its objective since the idea behind holding the first-ever e-auction of PKL media rights was price discovery

Javed Farooqui Apr 20, 2021 9:22 AM

As per the new timeline, the deadline to buy the tender document was revised to 24 March from 12 March

exchange4media Staff Mar 31, 2021 10:25 AM

The consolidated rights at the base level will require a commitment of Rs 1100-1200 crore, according to a source

Javed Farooqui Mar 16, 2021 8:48 AM

The entire tournament will span across multiple cities in India throughout 2021

exchange4media Staff Mar 4, 2021 4:19 PM

The media rights will be auctioned for five seasons (Season 8 - Season 12) of Pro Kabaddi League to be held during 2021-2025

exchange4media Staff Feb 26, 2021 11:15 AM

The tender document for the media rights will be released on 25th February while the e-auction will take place on 6th April

exchange4media Staff Feb 24, 2021 1:08 PM

Radhika Gupta, CEO, Edelweiss AMC, talks about why the company is using the potential of sports to stand out in a competitive market

Mitaksh Jain Nov 20, 2020 9:10 AM

The TVC will be broadcast on TV channels and multiple digital platforms like Inshorts, Facebook, Instagram, Twitter, Programmatic, Quora

exchange4media Staff Oct 26, 2020 3:06 PM

Prior to this, Golatkar was working for Star India as Lead, Public Relations and Marketing Communications for Star Sports Network.

Nafisa Shaheen Jun 15, 2020 12:45 PM

All the memorable matches from the tournament will be telecast at 10: 30 am on Star Sports 2 and Star Sports 3

exchange4media Staff Apr 13, 2020 2:33 PM