Sonal, Head of Marketing, Qualcomm India shares the insights behind the Power To Move campaign, reinforcing consumer-facing brand identity, expanding AI capabilities, the India market and more
The referenced communication lacked that precision that is reflected in our formal policies and documents,' said Meta in a statement
The Chief Marketing Officer of Pernod Ricard, Kartik Mohindra, spoke to e4m about the brand’s association with Fashion NXT festival and the need for alco-bev brands to do experiential marketing
The move follows a ministry advisory issued by MIB on January 19, 2024
Malcolm Raphael moved out of BCCL after an 11-year term in December
Malcolm Raphael has been with the media company for 15 years
Rascal is a ready-to-drink product manufactured by Great Galleon Ventures Limited
Ruchira Jaitly, Chief Marketing Officer, Diageo India, speaks to e4m Editor Naziya Alvi Rahman about the company's innovative strategies and the unique challenges & opportunities in the Indian market
New and old industry players share their understanding of the kind of marketing & advertising needed for the sector
The initiative is aimed at empowering young generation to make smart living choices
The ‘See Brilliantly, Live Brilliantly’ campaign captures relatable moments in everyday life of four aging adults whose life experiences are compromised because of cataract
The Managing Director and Group CEO of Infomo, Ananda Rao, spoke to exchange4media on his vision for the company, the business in India, expansion plans and major challenges
As per reports, the move by telecom companies is being seen as an attempt to compete with tech giants
The Cellular Operators Association of India has reportedly written a letter to telecom secretary K Rajaraman
The Marketing Director of Bacardi India shares more on how the brand navigates the surrogate advertising space, the challenges of the Indian market and what drives the brand’s growth
According to TAM data, digital has seen maximum growth in ad insertions for Jan to Sept '22 compared to 2020
The campaign crafted by BBDO has been flagged off with a short video featuring Sonu Sood
Airtel, Jio & Vi are expected to increase their ad spends this year due to the impending 5G roll-out
ALCOA has stated that NTO 1.0 has already caused a lot of loss to the cable industry and the implementation of NTO 2.0 will worsen the situation
Brands say government can look at supporting local businesses in the industry by allowing some form of advertising as the market is growing exponentially across categories
The Business Intelligence – Alcohol: Beer + Spirits report states that digital advertising will account for 30% of alcohol ad spend in 2023, up from 21% in 2019
The TVC captures how the youth is very conveniently operating the air conditioner using their smartphones
Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns
Bhatia, Founder and CEO, Simba Craft Beer, tells us about the company’s newest launch, foray into the gourmet category, marketing strategies and expectations from the festive season
WelcomHeritage is an ITC brand focussed on heritage hospitality
With PD Vaghela taking over as the new TRAI Chairman tomorrow, industry observers say they are hoping for a more stable regulatory environment
The Pay & Watch option renders the producers with new marketing possibilities
The investment will translate into 0.15% equity stake for the tech company in the platforms on a fully diluted basis
The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms
The video was launched on Instagram & Facebook and is being promoted on Instagram using the story feature
The news aggregator's investors include Bytedance, Falcon Edge, Goldman Sachs and Advent Management
Introduces low-cost pack and credit to help customers unable to remit payment to their LCOs due to the lockdown