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Sonal, Head of Marketing, Qualcomm India shares the insights behind the Power To Move campaign, reinforcing consumer-facing brand identity, expanding AI capabilities, the India market and more
e4m Staff Nov 12, 2024 8:10 AM
The referenced communication lacked that precision that is reflected in our formal policies and documents,' said Meta in a statement
e4m Staff Aug 23, 2024 1:29 PM
The Chief Marketing Officer of Pernod Ricard, Kartik Mohindra, spoke to e4m about the brand’s association with Fashion NXT festival and the need for alco-bev brands to do experiential marketing
Chehneet Kaur Apr 2, 2024 8:24 AM
The move follows a ministry advisory issued by MIB on January 19, 2024
e4m Staff Feb 12, 2024 7:14 PM
Rascal is a ready-to-drink product manufactured by Great Galleon Ventures Limited
e4m Staff Dec 22, 2023 11:29 AM
Ruchira Jaitly, Chief Marketing Officer, Diageo India, speaks to e4m Editor Naziya Alvi Rahman about the company's innovative strategies and the unique challenges & opportunities in the Indian market
Naziya Alvi Rahman Dec 14, 2023 7:49 AM
New and old industry players share their understanding of the kind of marketing & advertising needed for the sector
Chehneet Kaur Nov 24, 2023 9:25 AM
The initiative is aimed at empowering young generation to make smart living choices
e4m Staff Sep 25, 2023 11:36 AM
The ‘See Brilliantly, Live Brilliantly’ campaign captures relatable moments in everyday life of four aging adults whose life experiences are compromised because of cataract
exchange4media Staff Aug 26, 2023 5:00 PM
The Managing Director and Group CEO of Infomo, Ananda Rao, spoke to exchange4media on his vision for the company, the business in India, expansion plans and major challenges
Kanchan Srivastava May 1, 2023 9:01 AM
As per reports, the move by telecom companies is being seen as an attempt to compete with tech giants
exchange4media Staff Jan 10, 2023 1:30 PM
The Cellular Operators Association of India has reportedly written a letter to telecom secretary K Rajaraman
exchange4media Staff Nov 29, 2022 8:25 PM
The Marketing Director of Bacardi India shares more on how the brand navigates the surrogate advertising space, the challenges of the Indian market and what drives the brand’s growth
Kanchan Srivastava Nov 15, 2022 8:54 AM
According to TAM data, digital has seen maximum growth in ad insertions for Jan to Sept '22 compared to 2020
Shantanu David Oct 13, 2022 8:54 AM
The campaign crafted by BBDO has been flagged off with a short video featuring Sonu Sood
exchange4media Staff Sep 22, 2022 9:36 AM
Airtel, Jio & Vi are expected to increase their ad spends this year due to the impending 5G roll-out
Javed Farooqui Sep 22, 2022 8:23 AM
ALCOA has stated that NTO 1.0 has already caused a lot of loss to the cable industry and the implementation of NTO 2.0 will worsen the situation
Javed Farooqui Jan 7, 2022 9:19 AM
Brands say government can look at supporting local businesses in the industry by allowing some form of advertising as the market is growing exponentially across categories
Shantanu David Nov 5, 2021 9:00 AM
The Business Intelligence – Alcohol: Beer + Spirits report states that digital advertising will account for 30% of alcohol ad spend in 2023, up from 21% in 2019
exchange4media Staff May 24, 2021 11:34 AM
The TVC captures how the youth is very conveniently operating the air conditioner using their smartphones
exchange4media Staff Apr 18, 2021 10:00 AM
Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns
Misbaah Mansuri & Noel Dsouza Jan 27, 2021 8:48 AM
Bhatia, Founder and CEO, Simba Craft Beer, tells us about the company’s newest launch, foray into the gourmet category, marketing strategies and expectations from the festive season
Eularie Saldanha Oct 22, 2020 9:01 AM
WelcomHeritage is an ITC brand focussed on heritage hospitality
exchange4media Staff Oct 7, 2020 12:25 PM
With PD Vaghela taking over as the new TRAI Chairman tomorrow, industry observers say they are hoping for a more stable regulatory environment
Ruhail Amin Sep 30, 2020 8:39 AM
The Pay & Watch option renders the producers with new marketing possibilities
exchange4media Staff Jul 30, 2020 6:29 PM
The investment will translate into 0.15% equity stake for the tech company in the platforms on a fully diluted basis
exchange4media Staff Jul 13, 2020 8:38 AM
The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms
exchange4media Staff Jun 1, 2020 2:46 PM
The video was launched on Instagram & Facebook and is being promoted on Instagram using the story feature
exchange4media Staff May 23, 2020 9:58 AM
The news aggregator's investors include Bytedance, Falcon Edge, Goldman Sachs and Advent Management
exchange4media Staff Apr 20, 2020 11:08 AM
Introduces low-cost pack and credit to help customers unable to remit payment to their LCOs due to the lockdown
exchange4media Staff Apr 9, 2020 12:00 AM
