lok-sabha-elections
The Adani Group-owned company has also reported net loss increasing four-fold, due to higher production costs and finance costs
e4m Staff Jul 29, 2024 7:27 PM
Industry experts say broadcasters may give some leverage and consider the concerns of cable operators
Aditi Gupta Jun 19, 2024 8:51 AM
While some in the industry believe Anurag Thakur will retain the important portfolio, others speculate over a range of possibilities including BJP allies bagging the post
Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every month, say industry experts
Kanchan Srivastava Jun 6, 2024 8:47 AM
Experts say that Dhruv Rathee, Ranveer Allahabadia, and others have helped bridge the information gap by offering diverse opinions and counterpoints not typically provided by mainstream media
Payal Gwalani Jun 6, 2024 8:40 AM
Thanks to IPL and elections, brands are likely to have increased their OOH budget 20-25% this year compared to a normal year, say experts
Chehneet Kaur May 23, 2024 9:11 AM
The tech giant also reportedly allowed “shadow advertisers” who peddle disinformation in alignment with political parties
Kanchan Srivastava May 22, 2024 8:24 AM
As part of its General Elections campaign, News18 has adopted an interactive experience at GroupM
e4m Staff May 20, 2024 4:56 PM
Ad rates too typically go up 40-50% during elections, say industry experts
Chehneet Kaur and Sonam Saini May 20, 2024 8:52 AM
Industry experts shared their thoughts on the crucial role of Communications in the Indian electoral landscape
Ritika Upmanyu May 16, 2024 5:52 PM
Brandmovers India is the creative agency behind the #VOTINGISCOOL campaign
The campaign #EveryVoteCounts has been conceptualised by WYP, a Wondrlab Company
Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which can pick up pace post August
Sonam Saini May 1, 2024 8:33 AM
The aim of the campaign is to make Gen Z aware of their voting rights
e4m Staff Apr 19, 2024 9:54 AM
The relocation has been done in consideration of the Lok Sabha elections
e4m Staff Apr 19, 2024 9:11 AM
Regional language usage becomes essential to show grassroots connection, understanding of local and regional issues, and creating a personal bond with the voter, say experts
Shantanu David Apr 19, 2024 8:25 AM
These posts have been withheld for violating the poll code which came into effect when the Lok Sabha election schedule was announced
A news report says that the 17th edition of the annual event will now be a two-day fest instead of three, scheduled for May 30 and 31
The survey, titled ‘20th il Aaru?’ aims to capture the nuances of the current political mood
e4m Staff Apr 10, 2024 6:05 PM
According to regional news players, more relevant and relatable information around the upcoming general elections has drawn more audience and advertisers
Chehneet Kaur Apr 8, 2024 9:26 AM
After firing the first salvo with an ad spoofing I.N.D.I.A Alliance, the party has followed up with three other films
e4m Staff Mar 28, 2024 9:04 AM
The ad is complete with lookalikes of prominent national politicians like Arvind Kejriwal, Sonia Gandhi, Mamata Banerjee, Uddhav Thackrey, and Lalu Prasad Yadav and his son Tejashwi Yadav
e4m Staff Mar 27, 2024 5:30 PM
While DAVP has spent close to Rs 38 cr, I-PAC and PEN have incurred an expenditure of Rs 6.3 cr and Rs 1.8 cr, respectively, in the last six months, as per Google Ads Transparency Centre data
Kanchan Srivastava Mar 21, 2024 9:03 AM
The two bagged the account after competing with over a dozen agencies, said the report quoting people privy to the matter
India’s leading news publishers got fewer unique visitors in January 2024 compared to January 2023, as per Comscore. Publishers insist web traffic is seasonal and LS polls will turn the tide
Kanchan Srivastava Mar 14, 2024 8:29 AM
