HCLTech appoints Shiv Walia as Chief Financial Officer
Shiv Walia will be taking over from Prateek Aggarwal who has decided to step down to pursue opportunities outside HCLTech
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GS Caltex India appoints Vijay Savant as CEO & MD
Vijay Savant joins GS Caltex from LG Chem, where he served as Global Project Development Director
Filter Coffee Co. enters partnership with Bharat Vedica
Filter Coffee Co. will manage Bharat Vedica's social and digital media strategies and influencer partnerships
FilterCopy’s Shreya Agarwal moves on
Shreya Agarwal was the Head of Pocket Aces’ content brand - FilterCopy
Shaping AI Ethics: How communication professionals are driving regulation advocacy
Guest Column: Vimran Singh, Branding & Communication Officer, Fleetguard Filters, shares insights about the vital role of comm professionals in advocating for AI ethics and regulatory frameworks
Caltex Lubricants signs cricketer Ravindra Jadeja as brand ambassador
Caltex will have the all-rounder endorse its brand and mark its entry into the Indian region
Cosmos Group ventures into Alternative Investment Funds
The fund aims to raise INR 500 crore, with an additional green shoe option of INR 250 crore
Cipla teams up with Pocket Aces for slice-of-life films on dispelling asthma myths
The partnership marks the pharmaceutical company’s entry into alternative content formats
Edelweiss Alternative Asset Advisors appoints Jyoti Goswami as Director - Corp Comm & PR
Prior to this, Goswami was with Adfactors PR
e4m-mFilterIt Roundtable: Experts discuss need for business intelligence in e-commerce
The industry leaders exchanged thoughts on tracking KPIs and metrics using BI, key challenges and opportunities
e4m-mFilterIt Roundtable to decode winning e-commerce with business intelligence
Today’s roundtable will see experts discussing challenges and opportunities in leveraging business intelligence in the e-commerce ecosystem
Samsung launches digital film to showcase abilities of its Galaxy Watch with LTE
Cheil India has conceptualized the campaign
Dia Mirza headlines organic baby care brand Allter's first campaign
The brand has launched its latest campaign ‘Every Mother is a protector'
Astral ad tells you to choose 'good pipes’
The film raises awareness about the damages counterfeit products can cause to plumbing systems and buildings
Raymond Consumer Care unveils AR filters on Meta along with Madison Media & Vserv AdLabs
Raymond Consumer Care and Madison Media collaborated with Vserv to promote fragrances and grooming products by using audience cohort & innovative Instagram filters
Filter Coffee Co. gets Lacto Calamine’s digital & social media mandate
The account will be handled by the agency's Mumbai office
Filter Coffee Co. bags digital & social media mandate of Lacto Calamine
The account was won after a multi-agency pitch and will be handled by the agency's Mumbai office
HCLTech launches new brand positioning
The company has released a new logo too
Dabur Honey and Sonu Sood’s campaign: Pure genius or a bitter ruse?
The brand maintains that Sood indeed posted a genuine query while the marketers feel it was a planned exercise
Filter coffee shots: Know the brands brewing South India's favourite beverage
Cothas and Levista have built a legacy of coffee marketing in the southern region of India
GS Caltex India’s new campaign celebrates friendship between engine oil and vehicles
The campaign takes their ‘aapke engine ka best friend’ proposition a step further
Programmatic is going to be the talk of the town: Arvind Mathur
Pitch CMO Summit: Arvind Mathur, Product Head, mFilterIt, spoke about using technology & data for building brands
Cannes Lions 2022: Will India have its best haul this year?
The Indian contingent has already won 39 metals, and is just one less than India’s best in 2017
Cannes Lions 2022: 20 more shortlists for India on Day 2
Grand Prix winner ‘The Unfiltered History Tour’ by Dentsu Creative gets six more shortlists
Filter Coffee Co. bags digital media mandate for Vanity Wagon
In addition to designing and managing digital and social media communications for the clean beauty marketplace, the agency will also create effective campaigns
Doritos launches filter for TVC with Kartik Aaryan
The ‘BoldChoice’ filter enables users to choose how they want the TVC to end
Camera Marketing: The elephant in the room waiting to be seen?
Despite the wide possibilities it offers, camera marketing is just 5-7% of digital spends in India yet. However, it is poised for a spectacular growth in the meta world, the industry opines
The future of social media is audio and voice: Sarah Salter, Wavemaker
At the e4m-GroupM Voice Marketing Conference, Salter, Head of Innovation at Wavemaker, talked about the future of voice in marketing and advertising
Filter Coffee Co. bags social media mandate of Blossom Kochhar Aroma Magic
The account was won in a multi-agency pitch
Blossom Kochhar Aroma Magic awards social media mandate to Filter Coffee Co.
The agency will be handling Digital Marketing and Strategy along with Content Production, Social Media Management, Influencer Management, Content Strategy & Creation for the brand
GiveIndia, OYO Care launch fundraising initiative #ShelterForAll
The campaign aims to raise INR 10 crore to offer rooms as isolation and quarantine shelters for COVID-19 positive patients in need
Filter Coffee Co. bags social media mandate for The Beauty Co.
The agency will be handling the brand's social media management, creative photography, ad creative management, influencer & celebrity management
fbb & NDMPL launch #FilterWaliHoli campaign
The brand has launched a filter on Instagram where every individual who tries on the filter, experiences the same ecstatic feeling of Holi digitally
Moj advocates for real womanhood with #Unfiltered campaign
Model and actor Sunny Leone to join the movement and encourage women to live their lives with ‘no-filter’
Govt walks the thin line between social media accountability and user privacy
Experts state that the guidelines are a welcome move to bring some sanity to social media
Facebook looks to build Watch through aggressive content acquisition strategy
A large chunk of Watch users come from India as the country is Facebook’s biggest market with 320 million users
Filter Coffee Co. wins digital marketing & eComm mandate of Bioré
The agency will be handling end-to-end duties including, Social Media, Content, Shoots, Performance Marketing and Influencer Marketing for the brand in India
Filter Coffee Co. wins digital and social media mandate for Charmacy India
Elated on this win, Anuja Deora Sanctis, Founder & CEO, Filter Coffee Co., said, we are glad to partner with Charmacy India in helping them build digital media presence
Honeygate leads to drop in TV ad volume, but print advertising for honey surges: TAM Adex
Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12 on TV but print skyrocketing 64 times compared to November 21 – December 1
Leading Indian honey brands fail international purity test
According to a recent lab test by Center for Science and Environment, only Marico's Saffola Honey has met the purity standards
mFilterIt announces 2-month Diwali Care programme
The programme aims at helping advertisers resume their digital marketing activities with trust, confidence, and transparency to get the best RoI on ad spends and resurrect after Covid-19 impact
John Steedman bids adieu to WPP after 45 years
Steedman steps down as executive director and chief operating officer with the holding company
Filter Coffee Co wins social media mandate of L'Occitane India
The agency will be handling the social media presence for the brand's entire range of luxury products in the India region
Melorra raises $12.50M from Symphony Asia, Lightbox Ventures, Alteria Capital and others
The brand will use the funding to reach deeper into the markets, improve its technological capabilities, and undertake product upgrades
Cutting-edge, robotic, animal spies infiltrate the wild again in ‘Spy in the Wild 2’
Marketing innovations for the Sony BBC Earth’s show include the launch of a fun and experiential AR filter
mFilterIt-e4m webinar: Marketers share insights on tackling ad frauds during the pandemic
The virtual roundtable saw industry experts discussing ways to curb the growing menace of ad frauds in online advertising
mFilterIt-e4m webinar today: Experts to discuss ad fraud menace during the pandemic
As part of today's virtual roundtable, the panel will look at the growing threat of ad frauds and the best ways to address it
mFilterIt-e4mWebinar: Digital marketing leaders decode the new playbook for marketers
Industry experts shared insights on how to conserve ad dollars and what marketers ought to do in this post-COVID marketing environment
mFilterIt-e4m webinar: Digital marketing bigwigs to decode new playbook for marketers
As part of today's virtual roundtable, industry experts will spell out how advertisers and agencies have embraced rapidly evolving digital advertising solutions
ZEE Biskope celebrates World Emoji Day with launch of Emoji Lahariya
The Instagram filter aims at giving viewers an opportunity for self-expression through the lens of emojis