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Shiv Walia will be taking over from Prateek Aggarwal who has decided to step down to pursue opportunities outside HCLTech
e4m Staff Aug 20, 2024 12:19 PM
Vijay Savant joins GS Caltex from LG Chem, where he served as Global Project Development Director
Filter Coffee Co. will manage Bharat Vedica's social and digital media strategies and influencer partnerships
e4m Staff Aug 7, 2024 11:56 AM
Shreya Agarwal was the Head of Pocket Aces’ content brand - FilterCopy
e4m Desk Jun 26, 2024 11:35 AM
Guest Column: Vimran Singh, Branding & Communication Officer, Fleetguard Filters, shares insights about the vital role of comm professionals in advocating for AI ethics and regulatory frameworks
Vimran Singh May 27, 2024 3:59 PM
Caltex will have the all-rounder endorse its brand and mark its entry into the Indian region
e4m Staff May 23, 2024 4:47 PM
The fund aims to raise INR 500 crore, with an additional green shoe option of INR 250 crore
The partnership marks the pharmaceutical company’s entry into alternative content formats
exchange4media Staff Sep 10, 2023 10:00 AM
The industry leaders exchanged thoughts on tracking KPIs and metrics using BI, key challenges and opportunities
exchange4media Staff Jul 26, 2023 11:26 AM
Today’s roundtable will see experts discussing challenges and opportunities in leveraging business intelligence in the e-commerce ecosystem
exchange4media Staff Jul 21, 2023 9:14 AM
The brand has launched its latest campaign ‘Every Mother is a protector'
exchange4media Staff Apr 24, 2023 1:30 PM
The film raises awareness about the damages counterfeit products can cause to plumbing systems and buildings
exchange4media Staff Feb 11, 2023 8:49 AM
Raymond Consumer Care and Madison Media collaborated with Vserv to promote fragrances and grooming products by using audience cohort & innovative Instagram filters
exchange4media Staff Jan 24, 2023 11:03 AM
The account will be handled by the agency's Mumbai office
exchange4media Staff Nov 11, 2022 10:45 AM
The account was won after a multi-agency pitch and will be handled by the agency's Mumbai office
exchange4media Staff Nov 10, 2022 7:02 PM
The brand maintains that Sood indeed posted a genuine query while the marketers feel it was a planned exercise
Tanya Dwivedi Sep 27, 2022 9:09 AM
Cothas and Levista have built a legacy of coffee marketing in the southern region of India
Nilanjana Basu Aug 26, 2022 9:04 AM
The campaign takes their ‘aapke engine ka best friend’ proposition a step further
exchange4media Staff Aug 8, 2022 2:04 PM
Pitch CMO Summit: Arvind Mathur, Product Head, mFilterIt, spoke about using technology & data for building brands
exchange4media Staff Jun 30, 2022 9:02 AM
The Indian contingent has already won 39 metals, and is just one less than India’s best in 2017
Mansi Sharma Jun 24, 2022 8:34 AM
Grand Prix winner ‘The Unfiltered History Tour’ by Dentsu Creative gets six more shortlists
exchange4media Staff Jun 21, 2022 2:22 PM
In addition to designing and managing digital and social media communications for the clean beauty marketplace, the agency will also create effective campaigns
exchange4media Staff Jun 9, 2022 3:25 PM
The ‘BoldChoice’ filter enables users to choose how they want the TVC to end
exchange4media Staff Mar 1, 2022 4:42 PM
Despite the wide possibilities it offers, camera marketing is just 5-7% of digital spends in India yet. However, it is poised for a spectacular growth in the meta world, the industry opines
Mansi Sharma Dec 2, 2021 8:59 AM
At the e4m-GroupM Voice Marketing Conference, Salter, Head of Innovation at Wavemaker, talked about the future of voice in marketing and advertising
exchange4media Staff Jul 17, 2021 8:27 AM
The agency will be handling Digital Marketing and Strategy along with Content Production, Social Media Management, Influencer Management, Content Strategy & Creation for the brand
exchange4media Staff Jun 3, 2021 1:23 PM
The campaign aims to raise INR 10 crore to offer rooms as isolation and quarantine shelters for COVID-19 positive patients in need
exchange4media Staff May 4, 2021 6:05 PM
The agency will be handling the brand's social media management, creative photography, ad creative management, influencer & celebrity management
exchange4media Staff Apr 27, 2021 3:51 PM
The brand has launched a filter on Instagram where every individual who tries on the filter, experiences the same ecstatic feeling of Holi digitally
exchange4media Staff Mar 23, 2021 2:28 PM
Model and actor Sunny Leone to join the movement and encourage women to live their lives with ‘no-filter’
exchange4media Staff Mar 8, 2021 7:29 PM
Experts state that the guidelines are a welcome move to bring some sanity to social media
Javed Farooqui Feb 26, 2021 8:03 AM
A large chunk of Watch users come from India as the country is Facebook’s biggest market with 320 million users
Javed Farooqui Feb 22, 2021 8:40 AM
The agency will be handling end-to-end duties including, Social Media, Content, Shoots, Performance Marketing and Influencer Marketing for the brand in India
exchange4media Staff Feb 18, 2021 11:40 AM
Elated on this win, Anuja Deora Sanctis, Founder & CEO, Filter Coffee Co., said, we are glad to partner with Charmacy India in helping them build digital media presence
exchange4media Staff Jan 4, 2021 1:25 PM
Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12 on TV but print skyrocketing 64 times compared to November 21 – December 1
exchange4media Staff Dec 22, 2020 9:26 AM
According to a recent lab test by Center for Science and Environment, only Marico's Saffola Honey has met the purity standards
exchange4media Staff Dec 3, 2020 11:29 AM
The programme aims at helping advertisers resume their digital marketing activities with trust, confidence, and transparency to get the best RoI on ad spends and resurrect after Covid-19 impact
exchange4media Staff Oct 23, 2020 3:51 PM
Steedman steps down as executive director and chief operating officer with the holding company
exchange4media Staff Oct 12, 2020 1:20 PM
The agency will be handling the social media presence for the brand's entire range of luxury products in the India region
exchange4media Staff Sep 28, 2020 3:15 PM
The brand will use the funding to reach deeper into the markets, improve its technological capabilities, and undertake product upgrades
exchange4media Staff Sep 23, 2020 3:10 PM
Marketing innovations for the Sony BBC Earth’s show include the launch of a fun and experiential AR filter
exchange4media Staff Sep 22, 2020 3:37 PM
The virtual roundtable saw industry experts discussing ways to curb the growing menace of ad frauds in online advertising
exchange4media Staff Aug 26, 2020 9:15 AM
As part of today's virtual roundtable, the panel will look at the growing threat of ad frauds and the best ways to address it
exchange4media Staff Aug 25, 2020 9:01 AM
Industry experts shared insights on how to conserve ad dollars and what marketers ought to do in this post-COVID marketing environment
exchange4media Staff Jul 29, 2020 9:16 AM
As part of today's virtual roundtable, industry experts will spell out how advertisers and agencies have embraced rapidly evolving digital advertising solutions
exchange4media Staff Jul 28, 2020 8:34 AM
The Instagram filter aims at giving viewers an opportunity for self-expression through the lens of emojis
exchange4media Staff Jul 17, 2020 5:17 PM
