ITC Limited's Anuj Bansal appointed Chief Business Officer for Yoga Bar
Bansal was earlier Executive Committee Member at ITC Foods
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Mitul Sangani steps down as CEO of News18 Digital
Sangani, who took charge as CEO – News18 Digital in April 2025, has been one of the key architects of Network18’s digital news business over the last several years
Senior journalist Amitabh Agnihotri to move on from TV9 Network
Amitabh Agnihotri will be launching a new media venture
Senior TV journalist Sumit Awasthi quits NDTV
Awasthi had been associated with NDTV India for nearly two and a half years as Consulting Editor
ASCI rolls out ‘Commitment Seal’ to promote ethical advertising
Brands may display the seal on their websites, digital platforms, collaterals and advertising campaigns to convey to consumers their commitment to honest and accountable communication
Jagran Prakashan reports strong Q2 profit growth of 37%
Revenue from operations grew 4.7% during the quarter, reaching Rs 467.36 crore
‘We wanted to shift the spotlight to the true currency of this industry - Talent’
Binaifer Dulani, Founding Partner & Creative, Talented, on reimagining the agency model for today’s creators
Sintex: Clean by Design
Yashovardhan Agarwal, MD of Welspun, BAPL & Director at Sintex, speaks to IMPACT about steering the 50-year-old brand toward health-first innovation and more
Coca-Cola India partners with ICC for Women’s Cricket World Cup 2025
Coca-Cola India, with Thums Up XForce and BodyArmor Lyte ORS, will refresh fans and players at the ICC Women’s Cricket World Cup 2025
Leveraging IPL
Vikas Shah, Co-Founder, BigCity Promotions, talks about the evolution of brand activations surrounding the IPL and offers insights into the future of these initiatives
Scent, sound and sips: How sensory marketing is stirring up Indian market
Scent, sound and sips: How sensory marketing is stirring up Indian market
Amit Kumar to exit Olx India in Jan 2025
Amit Kumar is the MD and CEO at Olx India
Snapdragon Is Delivering Experiences Designed To Stand Out For Years To Come: Sumit Sonal
Sonal, Head of Marketing, Qualcomm India shares the insights behind the Power To Move campaign, reinforcing consumer-facing brand identity, expanding AI capabilities, the India market and more
Open can cut costs, allowing brands to invest more in accessing data: T Koshy
Speaking at the e4m D2C Revolution Summit 2024, T Koshy, Managing Director and CEO of ONDC, addressed the open commerce ecosystem’s growth in Bharat's D2C landscape
MIB seeks AI agency for multilingual translation and localisation
Govt is inviting bids for a contract to develop an AI-powered platform for translation, transcription, and localisation of government content
Are marketers on track with the news ecosystem?
testWith the focus now being on zero-party, first-party data, for marketers aiming to deliver tailored experiences the news ecosystem presents challenges & opportunities, say industry observers
Badam Amla's new film shows education's life-changing power
Badam Amla's new film shows education's life-changing power
India’s elite gather to celebrate entrepreneurship at WTF Summit
Nikhil Kamath unveils first cohort of innovators under 25
The future of marketing lies in hyper-personalisation and real-time data
At the e4m Pitch BFSI Summit 2024, marketing leaders explored how advancements in data analytics and consumer insights are reshaping brand strategies
‘Personalisation gives a feeling that a brand truly knows the customer’
At the e4m Pitch BFSI Summit 2024, a panel discussion saw industry experts exploring the delicate balance between personalisation and intrusiveness
Evolving brands being true to their roots will stay relevant: Vishal Subharwal, HDFC Life
Vishal Subharwal, CMO and Group Head-Strategy, HDFC Life, spoke about key strategies to attract the consumers in an ever-evolving market at the Pitch BFSI Marketing Summit
GenZ values ‘vibes’ and ‘feels,’ so brands should exude warmth: Anoop Manohar, Axis Bank
Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the digital-first generation as they come of age
Team Pumpkin wins social media mandate for Kotak Securities Limited
Team Pumpkin will be managing the digital marketing services for KSL and will be responsible for developing and executing comprehensive social media strategies
Is the BFSI sector breathing Bharat?
Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai
Tech has democratised the investment ecosystem in India: Dhiraj Relli, HDFC Securities
At Pitch BFSI Marketing Summit, Dhiraj Relli, MD-CEO, HDFC Securities, & Dr Annurag Batra, Chairman, Editor, BW BusinessWorld & Founder-e4m Group, spoke about the dynamics of consumer behaviour
Season 16 of Kaun Banega Crorepati on Sony LIV attracts 12 sponsors
ACKO, Aditya Birla Group, IDFC First Bank, Atomberg, Vimal, Sensodyne, Veeba, Ultratech Cement, Kalyan Jewellers, Raymond, Godrej Locks come onboard
Anumita Tripathi appointed Director of Corporate Affairs, Amgen India
Anumita Tripathi most recently served as the Head of Communications at Medtronic India
Swastik expands digital leadership team; ropes in Jitendra Joshi and Smita Roy
Jitendra Joshi has been appointed Head of Digital Monetisation and Brand Partnerships and Smita Roy as Head – Digital Operations
Dentsu Creative hires Romit Nair as National Creative Director
Prior to this, Romit Nair was with FCB Ulka
Harnessing digital for rapid brand growth: Expert talk at marketing summit
The e4m Pitch CMO Summit Bengaluru witnessed a session on ‘Hacking The Growth Engine: Learnings From Brands Driven By Digital’ moderated by Althea Vanderveen, Director-South Ad Sales, Truecaller
DistroTV strikes partnership with GTPL Hathway Limited
This integration will allow GTPL users access to DistroTV's streaming channels
Jaimit Doshi joins Lenskart as Global Head of Marketing and CEO - Hustlr
Prior to this, Jaimit Doshi was with Aditya Birla Sun Life Insurance as Chief Technology, Digital and Marketing Officer
Arvind Limited unveils first campaign with Dr. Lakshyaraj Singh Mewar
The campaign, titled "Own Your Legacy, Own The Moment", is for Primanté
Ashok Suvarna appointed CEO of Aditya Birla Money Limited
Prior to this, Ashok Suvarna was with Aditya Birla Sun Life Insurance as Chief Distribution Officer
Pitch BFSI Marketing Summit & Awards 2024 to be held tomorrow in Mumbai
The one-of-its-kind summit is set to explore the key trends in the BFSI sector in India, the opportunities, challenges that lie ahead and how brands engage with consumers today amid changing times
Amit Jain appointed Chair of The Collective Newsroom's Board of Directors
In his last executive role, Amit Jain was the Managing Director of L’Oreal India
VFX company Identical Brains Studios Limited’ files DRHP with NSE Emerge
The IPO comprises a fresh issue of up to 36,94,000 Equity Shares with a face value of Rs. 10.00 each
Tyroo|CJ onboards Sumit Kumar as Director- Global Growth Programs
Sumit Kumar will be based in Bangalore
ENIL appoints Sumit Aggarwal as Chief Strategy and Growth Officer
In his new role, Sumit will lead the strategic vision and growth initiatives across all ENIL platforms
Jaimit Doshi, Aditya Birla Sun Life Insurance Marketing Officer, moves on
Jaimit Doshi has been associated with Aditya Birla Sun Life Insurance for the last 5 years
Pitch BFSI Marketing Summit & Awards 2024: Second edition on September 4
The theme of this edition of the conference is ‘Rethink | Relearn| Redefine - Unveiling Strategies for Unrivaled Differentiation in a Digitally Evolving Landscape’
Amitesh Jha appointed CEO of quick commerce biz Swiggy Instamart
Before joining Swiggy Instamart, Amitesh Jha was with Flipkart
Saloni Arora elevated to Business Head at Arvind Fashions Limited
Prior to this, Saloni Arora was Head of Marketing at the company
Aakash becomes Kaun Banega Crorepati’s Knowledge Partner
The association with KBC is a natural extension of AESL's commitment to education, Aakash said
e4m IDMA 2024: Marico takes home gold metal for its Saffola campaign
The brand won gold for its campaign named ‘Saffola - Inspiring Young India to take Roz Ka Healthy Step’
Nothing comes close to PGC in building brands, accelerating business growth: Ajit Varghese
At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands
Will brands bat for Shikhar Dhawan post retirement?
The shelf life of a cricketer or sportsperson is already small as compared to stars, but Dhawan's post-retirement path will decide the fate of his brand value, say experts
Sumit Bali named Country Head, Retail Assets and Debt Management at Yes Bank
Sumit Bali is an accomplished banking professional with over 30 years of experience in Retail Lending and Collections
Pearls Group's Nirmal Singh Bhangoo no more
Bhangoo reportedly passed away at age 71 in Tihar jail where he was lodged in the aftermath of the Pearl Group Scam
'Intent drives the purchase, but inspiration creates loyal customers'
At the Bengaluru 2024 edition of the e4m Pitch CMO Summit, leading figures from various sectors examined the impact of customer experience innovations on enhancing brand success