mit
Consumer brands adopting AI have seen boost in sales and social media engagement; connected environments have reset how marketers interact with audiences
e4m Staff Mar 16, 2026 3:45 PM
To qualify for this year’s MADDYS, work must have been first released between 1st April 2025 and 31st March 2026
Consumer brands adopting AI have seen boost in sales and social media engagement; connected environments have reset how marketers interact with audiences
e4m Staff Feb 26, 2026 11:08 AM
Speaking at India AI Impact Summit 2026, Prince argued that while AI today appears concentrated and expensive, the factors driving that concentration are unlikely to remain permanent
e4m Staff Feb 23, 2026 4:27 PM
Amit Dutta brings 36 years of experience in the transmission and distribution sector
The company, long established under the Sri Adhikari Brothers banner, has started updating its name across all statutory and regulatory records
e4m Staff Jan 27, 2026 11:02 AM
According to Ravindra Sharma, Chief – Brand, Corporate Communication and CSR, SBI Life Insurance, while digital consumption is rising, TV continues to play a significant role
e4m Staff Jan 21, 2026 10:47 AM
Sangani, who took charge as CEO – News18 Digital in April 2025, has been one of the key architects of Network18’s digital news business over the last several years
Awasthi had been associated with NDTV India for nearly two and a half years as Consulting Editor
e4m Staff Nov 21, 2025 9:39 AM
Brands may display the seal on their websites, digital platforms, collaterals and advertising campaigns to convey to consumers their commitment to honest and accountable communication
e4m Staff Nov 17, 2025 12:40 PM
Revenue from operations grew 4.7% during the quarter, reaching Rs 467.36 crore
Binaifer Dulani, Founding Partner & Creative, Talented, on reimagining the agency model for today’s creators
e4m Staff Nov 14, 2025 12:06 PM
Yashovardhan Agarwal, MD of Welspun, BAPL & Director at Sintex, speaks to IMPACT about steering the 50-year-old brand toward health-first innovation and more
e4m Desk Nov 14, 2025 11:58 AM
Coca-Cola India, with Thums Up XForce and BodyArmor Lyte ORS, will refresh fans and players at the ICC Women’s Cricket World Cup 2025
e4m Staff Oct 6, 2025 11:05 AM
Vikas Shah, Co-Founder, BigCity Promotions, talks about the evolution of brand activations surrounding the IPL and offers insights into the future of these initiatives
Scent, sound and sips: How sensory marketing is stirring up Indian market
e4m Staff Nov 30, 2024 2:02 PM
Sonal, Head of Marketing, Qualcomm India shares the insights behind the Power To Move campaign, reinforcing consumer-facing brand identity, expanding AI capabilities, the India market and more
e4m Staff Nov 12, 2024 8:10 AM
Speaking at the e4m D2C Revolution Summit 2024, T Koshy, Managing Director and CEO of ONDC, addressed the open commerce ecosystem’s growth in Bharat's D2C landscape
Abbas Zaidi Sep 20, 2024 12:07 PM
Govt is inviting bids for a contract to develop an AI-powered platform for translation, transcription, and localisation of government content
exchange4media Bangalore Bureau Sep 17, 2024 9:59 AM
testWith the focus now being on zero-party, first-party data, for marketers aiming to deliver tailored experiences the news ecosystem presents challenges & opportunities, say industry observers
e4m Desk Sep 12, 2024 11:59 AM
At the e4m Pitch BFSI Summit 2024, marketing leaders explored how advancements in data analytics and consumer insights are reshaping brand strategies
At the e4m Pitch BFSI Summit 2024, a panel discussion saw industry experts exploring the delicate balance between personalisation and intrusiveness
e4m Staff Sep 6, 2024 12:56 PM
Vishal Subharwal, CMO and Group Head-Strategy, HDFC Life, spoke about key strategies to attract the consumers in an ever-evolving market at the Pitch BFSI Marketing Summit
Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the digital-first generation as they come of age
Team Pumpkin will be managing the digital marketing services for KSL and will be responsible for developing and executing comprehensive social media strategies
e4m Staff Sep 5, 2024 12:33 PM
Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai
At Pitch BFSI Marketing Summit, Dhiraj Relli, MD-CEO, HDFC Securities, & Dr Annurag Batra, Chairman, Editor, BW BusinessWorld & Founder-e4m Group, spoke about the dynamics of consumer behaviour
ACKO, Aditya Birla Group, IDFC First Bank, Atomberg, Vimal, Sensodyne, Veeba, Ultratech Cement, Kalyan Jewellers, Raymond, Godrej Locks come onboard
Anumita Tripathi most recently served as the Head of Communications at Medtronic India
Jitendra Joshi has been appointed Head of Digital Monetisation and Brand Partnerships and Smita Roy as Head – Digital Operations
The e4m Pitch CMO Summit Bengaluru witnessed a session on ‘Hacking The Growth Engine: Learnings From Brands Driven By Digital’ moderated by Althea Vanderveen, Director-South Ad Sales, Truecaller
e4m Staff Sep 4, 2024 11:38 AM
This integration will allow GTPL users access to DistroTV's streaming channels
e4m Staff Sep 4, 2024 10:36 AM
Prior to this, Jaimit Doshi was with Aditya Birla Sun Life Insurance as Chief Technology, Digital and Marketing Officer
The campaign, titled "Own Your Legacy, Own The Moment", is for Primanté
e4m Staff Sep 3, 2024 12:12 PM
Prior to this, Ashok Suvarna was with Aditya Birla Sun Life Insurance as Chief Distribution Officer
The one-of-its-kind summit is set to explore the key trends in the BFSI sector in India, the opportunities, challenges that lie ahead and how brands engage with consumers today amid changing times
In his last executive role, Amit Jain was the Managing Director of L’Oreal India
The IPO comprises a fresh issue of up to 36,94,000 Equity Shares with a face value of Rs. 10.00 each
In his new role, Sumit will lead the strategic vision and growth initiatives across all ENIL platforms
e4m Staff Sep 2, 2024 11:54 AM
Jaimit Doshi has been associated with Aditya Birla Sun Life Insurance for the last 5 years
The theme of this edition of the conference is ‘Rethink | Relearn| Redefine - Unveiling Strategies for Unrivaled Differentiation in a Digitally Evolving Landscape’
e4m Staff Aug 31, 2024 8:21 AM
