McDonald's India launches campaign with Kiccha Sudeep
The film is aimed at strengthening McDonald's fried chicken portfolio for the South market
mudra-group
Into the metrics of Home Screen Advertising
Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals
Math isn't mathing in McDonald’s India's new McSavers meal campaign
The campaign has been conceptualised by DDB Mudra Group
DDB Mudra Group appoints Shashank Lanjekar as National Strategy Head
Before joining DDB Mudra Group, Shashank served as Chief Strategy Officer at VML India
Industry calls for independent audit body to tackle ad fraud surge
With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks have been growing more stringent
Inside DDB Mudra’s Cannes Lions entries: BotHard and The Hire
Rahul Mathew, Chief Creative Officer, DDB Mudra Group, takes us through the two entries that they are sending for the festival and why have they chosen the same
DDB Mudra ropes in Saad Khan as President and Managing Partner - Growth & Strategy
Prior to this, Khan was with FCB Ulka overseeing strategy in Mumbai and Bengaluru
McDonald’s India – North & East launches ‘We Get It’ campaign
Releases the first film of the three-part series depicting true to life situations and evoking the feel-good moments that McDonald’s stands for
Binodan Sarma joins DDB Mudra Group as Head of Digital – North
Binodan will lead the digital business for both DDB Mudra and 22feet Tribal Worldwide for the Group’s Gurugram office
DDB Mudra Group names Menaka Menon as National Strategy Head
Nitin Pradhan appointed Creative Head – South
Volkswagen launches ‘Hello Goosebumps’ campaign for newly launched sedan Virtus
The campaign is by DDB Mudra Group and PHD Media
DDB Mudra Group appoints Aniruddha Deb as EVP & Head of Business-North
In his previous stints, Deb has worked with Unilever, Nestle, Wipro, Samsung, LG, HSBC, Vodafone, KFC and Subway
Tbwa\India appoints Amit Kekre as Chief Strategy Officer
Kekre joins TBWA from DDB Mudra Group
ACKO unveils quirky campaign with The Great Khali
The campaign has been created and conceptualised by The DDB Mudra Group
DDB Mudra Group names Anand Murty & Mehak Jaini as India Strategy Chiefs
The duo are also part of DDB’s Global Strategic Council
Alia Bhatt expresses love by making the first move in Cornetto's new campaign
The ad film has been created by DDB Mudra
OMD Mudramax launches AI-backed media buying tool 'Bingo'
Bingo helps marketers achieve their brand & sales goals by identifying platforms and optimising media spends
One month of Google News Showcase: Is a new ad ecosystem shaping up?
While publishers continue to enjoy the reach of the Google News, experts are yet to gauge the future of how new publishers and advertisers will deal with each other
Indian adland picks its favourites from Cannes Lions' first shortlist
Womb Pain Stories from the Glass: Lions for Change category got the most thumbs up from the industry
Food for thought: Lessons for brands from the Nestle crisis
Experts say that the time is ripe for the packaged food industry to do some introspection in terms of transparency and contributions to the community
How DDB Mudra Group put people at the heart of its operations as pandemic rages on
The Group has not only backed several employee-friendly initiatives but also churned out brand campaigns that inspire positive changes in these trying times
Hindware rolls out TVC for its air coolers
Created and conceptualized by DDB Mudra Group, the film through a simple idea of a misunderstanding brings about an innocent twist-in-tale to introduce i-Fold air cooler
JOHNSON’S Baby unveils new TVC conceptualized by DDB Mudra Group
The TVC has been released pan India in 10 languages
COVID Test: Will it now be survival of the fittest for advertising agencies?
Industry experts say Q2 will be the decider - if it turns out to be dismal, revenue will be impacted by as much as 40%; if the market picks up, all will be well
How brands can break the COVID-19 clutter
Industry experts say the key lies in adopting the ‘walk the talk’ approach wherein brands should strive to stand out by advertising their concerns and acting on it
‘It is now significant for us to commit to a serious change in all aspects’
In this segment of ‘Beating All Odds’, Aditya Kanthy, CEO & MD of DDB Mudra Group, speaks to Neeta Nair about how his organization is adapting to the COVID-19 crisis
22feet Tribal Worldwide comes up with data tool for COVID-19 updates
The data is automatically updated in tandem with WHO updates
Mahindra & Mahindra thanks #WarriorsOnWheels in DDB Mudra Group film
The film is a tribute to these warriors who are braving it out, to make our lives easier and more comfortable
DDB Mudra Group wins integrated marketing & communication mandate of BharatBenz
The integrated marketing account will be handled by DDB Mudra, 22feet Tribal WW and OMD Mudra Max
Preetham Venkky named President, 22feet Tribal Worldwide & CDO, DDB Mudra Group
His mandate will include scaling the company’s offerings by developing broad external partnerships, building out internal infrastructures and exploring new business opportunities