'Sanjay Gupta has been passionate and successful advocate for company’s investment in APAC,' wrote Philipp Schindler, SVP & Chief Business Officer at Google
Chalke was earlier with Eaton for nearly 12 years and was last President -North America
With the rise of a new breed of environmentally conscious consumers, brands have been indulging in 'greenwashing.' In the light of this, ASCI's new guidelines are the need of the hour, say experts
According to Schindler, the estimated daily reach of in-lift advertising is over 1 million impressions across major cities
Celebrates Independence Day with a musical TVC narrating the story of Handlooms, sung by Usha Uthup
Infidigit to create organic growth via SEO and provide support for the domain merger for Kindly Health’s existing websites
Bundling could prove to be a saving grace as it will enable the large players to divide their fixed costs and acquire viewers at a larger scale to enable commercial viability, say experts
Sachin Pillai appointed as Director on the Board of the company
Roy joined Amazon in July 2016 as Senior Category Marketing Manager - Media.
Bundle deals are all the rage of media consumption, and even see would-be competitors joining forces for consumers’ straying attention
Schindler Media Network allows building owners and advertisers to use elevators as a new communication and advertising channel
The account size is estimated to be around Rs 600 crore. The review is believed to be for ITC Foods & Personal Care
The company says the move will accelerate its planned expansion across the digital ecosystem
The round also saw participation from Java Capital, Titan Capital, TDV, and other prominent investors
With the new season of the Premier League starting on August 14, e4m speaks to passionate followers of the game, marketers and fans alike to understand how deep rooted is the PL craze in India
As part of this initiative, Dabur will be donating more than 1.2 lakh notebooks to support educations needs with CRY
The agency will manage the overall planning, strategizing, and execution of digital campaigns and content online
Trident has released the first part of a three-part film series campaign which aims to normalise not feeling overridden by guilt while using copier paper
As part of the association, WPP agencies and clients will leverage TikTok's global reach and culture-shaping impact
While Boundless will partner with NEC on the strategic and brand communications fronts, the Mavericks will lead the PR, Media Relations and Analyst Relations
Glow & Lovely has released an ad campaign featuring a dusky celebrity endorser. Industry experts, though not entirely convinced, hail it as a step in the right direction
The association with Mirza, known for her strong stance on environmental causes, will cement the brand's positioning as a responsible, eco-friendly range of home care products
'Tiger King', 'Stranger Things', and dating shows 'Love Is Blind' and 'Too Hot to Handle' saw the highest viewership
‘The Mystery Of The Missing Soap’ will soon be available on Amazon Kindle
With quirky memes centred on popular shows, the civic body has managed to capture the attention of the youth
With more than 30 years of experience, Paskar’s expertise lies in P&L management, business operations, business transformation and global delivery management
Mehta, MD, Eco Signs on the 10th edition of the e4m NEONS OOH Conference & Awards will shed some light and dispel myths on what truly counts as "eco-friendly" in advertising
Globally, the campaign has been led by women athletes like Mikaela Shiffrin, Mae Yoshikawa, Jessamyn Stanley, Denise Schindler, Chinae Alexander, Nadya Okamoto and Jada Sezer
The campaign ran across Facebook, Instagram and other social media platforms