Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in
Guest column: Krishna Iyer, Director-Marketing, MullenLowe Lintas Group, writes about Olympics being used to further the political aspirations of host nations and participating countries historically
Brands took to social media to celebrate golden boy Neeraj Chopra's silver medal win at the Paris Olympics 2024
Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected
On early August 7, it was announced that wrestler Vinesh Phogat may be disqualified after the grappler was found 150 gm overweight ahead of women's 50kg final
Guest column: Brand Consultant and Managing Partner of Bright Angles Consulting LLP, Nisha Sampath writes why brands need a broader macro framework to navigate the changing landscape of sports
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands queuing up are blind betting
The Secretary-General of ASCI said that brands should avoid misleading consumers or implying non-existent endorsements and maintain transparency, to uphold consumer trust
This Olympics season, experts discuss the fine line brands should tread while congratulating sportspersons they don't represent on social media
Designed by Tarun Tahiliyani, the costumes by Aditya Birla's Tasva have come under heavy criticism for their fit and designs
According to Viacom18, the official broadcaster of Paris Olympics 2024, the IOA has said that the advertiser interest is 70% more than the last edition
According to those in the know, the Indian Olympic Association has already bagged sponsorship deals from brands worth over Rs 50 crore
The partnership involves interviews, footage-based clips, studio content, and build-up videos, catering to a diverse and multi-lingual audience
Nearly half will stream it online (47%), while over a third will opt for coverage in newspapers or news sites (36%)
130 Costa Coffee team members from six countries will deliver beverage experiences to fans and athletes at seven venues across Paris
This campaign reimagines Paris as a surreal athletic playground and features SDM’s track "Born to be a Legend"
As per people in the know, advertisers’ response to this Olympics has been good, thanks to a change in the mindset of corporates towards non-cricket sports & record haul of metals in Tokyo Olympics
According to sources, while advertisers have to spend between Rs 20-25 crore for co-presenting sponsorships, the cost for associate sponsorship is Rs 10-15 crore
India House by the Reliance Foundation represents a collective effort to elevate Indian sports globally
Will be the official sponsor of Team India at the Paris Olympics 2024