pepsico
In his new role, Kirkham will oversee the marketing of PepsiCo’s US carbonated beverage portfolio
e4m Desk Aug 21, 2024 11:42 AM
Tarun Bhagat has taken up the additional role of Lead Away from Home Channel, India BU Beverages
e4m Desk Aug 16, 2024 12:25 PM
Net revenue was $22.5 billion for Q2 2024, which was a less than 1% growth for the brand YoY
e4m Staff Jul 11, 2024 7:15 PM
The ad film titled ‘Sting Energy’s Dart’ by Leo Burnett has been dubbed as 'India's quickest thriller'
e4m Staff Apr 13, 2024 8:19 AM
The mango-flavoured beverage's summer campaign 'Ras Aisa Ki Bas Na Chalega' celebrates the unapologetic indulgence of biting into a juicy mango
e4m Staff Apr 9, 2024 12:57 PM
The brand won 1 gold and 1 silver metals across categories for their path-breaking work, creativity and innovation
e4m Staff Feb 27, 2024 12:59 PM
In this conversation, Sravani Babu, Associate Director & Category Lead - Quaker, PepsiCo India, shares the motivation behind Quaker’s portfolio expansion, customer behavioural insights and much more
Ashee Sharma Feb 23, 2024 9:02 AM
Jagrut Kotecha is currently the Chief Commercial Officer for PepsiCo in Africa, Middle East and South Asia
e4m Staff Jan 19, 2024 9:45 AM
Before PepsiCo, Saakshi Verma Menon was with Kimberly-Clark, leading marketing for their brands in India
e4m Staff Jan 5, 2024 12:53 PM
Incumbent Ahmed ElSheikh may take on a global role early next year, said a news report
e4m Staff Nov 27, 2023 9:18 AM
Sahni, Category Lead - Doritos, PepsiCo India, talks to e4m about the launch of corn chip product Dinamita, crafting a TVC, the focus on digital and much more
Chehneet Kaur Oct 20, 2023 8:38 AM
The quirky brand campaign is accompanied by the tagline 'Sting Blue Current, Kamaal ka Current’
e4m Staff Sep 27, 2023 4:28 PM
The TVC portrays reactions that unfold when people snack on to the Sizzlin' Hot range
e4m Staff Sep 26, 2023 2:38 PM
The beverage company said that the move will help maximize consumer's choice in sourcing PepsiCo's products
exchange4media Staff Aug 28, 2023 1:42 PM
Prior to this, he held the position of Sr. Director and Category Head - India Foods
exchange4media Staff Jun 15, 2023 12:11 PM
Previously, he was the Senior Director: Marketing for Mountain Dew, 7UP, and Mirinda – International Beverages
exchange4media Staff May 29, 2023 10:42 AM
Sarkar earlier served as Director, Sales and Marketing – Beverages for India, Nepal, Bhutan, Sri Lanka and Bangladesh at PepsiCo
exchange4media Staff May 2, 2023 2:32 PM
Joshi talks about the marketing plan to promote their new range of premium potato chips, roping in Saif Ali Khan as its brand ambassador, and more
Aditi Gupta May 2, 2023 8:47 AM
Mirinda's global campaign between 1994 and 1996 featured the famed Blue Man Group
exchange4media Staff Jan 5, 2023 7:57 AM
Kaif has strengthened her partnership with Pepsico after being named the brand ambassador of its packaged water brand
exchange4media Staff Dec 20, 2022 3:18 PM
With this mandate, PepsiCo India has consolidated its media, creative and digital business with Publicis Groupe
exchange4media Staff Jul 29, 2022 8:50 AM
The agency will be responsible for PepsiCo’s creative and digital mandate across all brands in the country
exchange4media Staff Jul 1, 2022 10:05 AM
He has led the financial development of PepsiCo's investment in India, in the past
exchange4media Staff Jun 16, 2022 4:34 PM
Singh will succeed Viraj Chouhan, who takes up a new role as Vice President, Global Market Communications
exchange4media Staff Jun 16, 2022 12:30 PM
PepsiCo India has called for a fresh pitch for its media and creative accounts
Kanchan Srivastava Apr 6, 2022 11:15 AM
Vineet Sharma – Category Director for Sting and Mountain Dew at PepsiCo, says TATA IPL is the only platform that offers them a deeper connect with the youth
exchange4media Staff Mar 31, 2022 12:51 PM
The TVC extends the brands ‘goodness jo dikhti hai’ positioning
exchange4media Staff Mar 19, 2022 8:16 AM
Kovoor was most recently SVP International Away From Home, at PepsiCo’s global HQ in New York
exchange4media Staff Jan 7, 2022 1:56 PM
In the past, Vatss has held senior leadership roles with brands of PepsiCo
exchange4media Staff Jan 5, 2022 1:30 PM
The actor will feature in the brand’s new TVC campaign in the coming year
exchange4media Staff Dec 10, 2021 1:53 PM
Jain comes with over 27 years of rich experience and has worked in companies like NMW, PepsiCo, World Space, and Bharti Airtel prior to this
exchange4media Staff Nov 29, 2021 5:58 PM
This is a 23% decrease over Rs 1196 crore that PepsiCo India and Coca-Cola India spent in FY20, according to financial data provided by Tofler
exchange4media Staff Nov 15, 2021 8:41 AM
Prior to this, Manohar was the Marketing Director (Frontline) - ASP Pacific West (Indonesia, Singapore, Malaysia, Papua New Guinea) at the Coca Cola Company)
exchange4media Staff Oct 20, 2021 5:48 PM
Brands are looking to splurge 20-40% of their annual marketing budgets in Q3
Mansi Sharma Sep 21, 2021 8:48 AM
The special initiative provides customers with complimentary 2GB data with select packs of Lay’s, Kurkure, Uncle Chipps and Doritos
exchange4media Staff Sep 6, 2021 3:36 PM
We speak to Rathor, Category Lead, Cola, PepsiCo India in the final part of our interview series with the big winners of IDMA 2021
exchange4media Staff Aug 25, 2021 8:57 AM
The former PepsiCo India executive has joined Johnson & Johnson as Head of Communications & Public Affairs- Consumer Health India
exchange4media Staff Aug 3, 2021 3:21 PM
PR and Corp Comm Women Achievers Summit & Awards 2021: Panel discussion with Indu Sharma, Anindita Mookerjee Sinha, Shivalika Malik, and Subi Chaturvedi
exchange4media Staff Jul 6, 2021 8:24 AM
The plaintiff contended that the tagline 'For the Bold' has been registered for PepsiCo's nacho brand Doritos
exchange4media Staff Jun 16, 2021 11:18 AM
As part of the partnership, SEEDS will drive Covid -19 vaccinations for the community at large, set up Covid care centres equipped with beds and medical facilities including oxygen cylinders
exchange4media Staff May 3, 2021 4:01 PM
On Day 2 of the e4m Game On: Gaming Summit, panellists discussed how advertisers and e-sports benefit each other
exchange4media Staff Mar 22, 2021 8:21 AM
The event will have 32 speakers spread across 12 insightful sessions
exchange4media Staff Mar 18, 2021 8:21 AM
As per highly placed sources, Gandhi will be joining RB as Regional Marketing Director, Health, South Asia.
Ruhail Amin Mar 13, 2021 3:34 PM
Recently, Aaryan posted a picture of himself on social media holding a placard with jumbled letters ‘T O R O I D S’, which attracted many comments
exchange4media Staff Mar 10, 2021 3:26 PM
Airtel Ads allows brands of all sizes to curate consent-based and privacy-safe campaigns to a big pool of quality customers in India
exchange4media Staff Feb 24, 2021 12:51 PM
