PepsiCo names Mark Kirkham as Senior VP - Marketing, Pepsi & sparkling brands
In his new role, Kirkham will oversee the marketing of PepsiCo’s US carbonated beverage portfolio
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PepsiCo India CMO Tarun Bhagat gets additional role
Tarun Bhagat has taken up the additional role of Lead Away from Home Channel, India BU Beverages
Adam Warner elevated as VP-Global Sports & Entertainment Partnerships at PepsiCo
Adam Warner has been with PepsiCo for 17 years
Q2 2024: PepsiCo's profits soar 12% despite drop in consumer demand
Net revenue was $22.5 billion for Q2 2024, which was a less than 1% growth for the brand YoY
Sting saves the day in this thriller of an ad
The ad film titled ‘Sting Energy’s Dart’ by Leo Burnett has been dubbed as 'India's quickest thriller'
Kiara Advani gives into temptation in new Slice ad for the summer
The mango-flavoured beverage's summer campaign 'Ras Aisa Ki Bas Na Chalega' celebrates the unapologetic indulgence of biting into a juicy mango
PepsiCo elevates Amit Kumar Nanchahal to Head of Corporate Communications
Amit Kumar joined Pepsi Co in 2019 as Senior Manager Communications
PepsiCo India wins 2 metals at Indian Marketing Awards 2023
The brand won 1 gold and 1 silver metals across categories for their path-breaking work, creativity and innovation
‘There’s an increasing propensity among Indian consumers for mindful indulgence’
In this conversation, Sravani Babu, Associate Director & Category Lead - Quaker, PepsiCo India, shares the motivation behind Quaker’s portfolio expansion, customer behavioural insights and much more
Jagrut Kotecha to be PepsiCo India's new CEO, Ahmed El Sheikh gets global role
Jagrut Kotecha is currently the Chief Commercial Officer for PepsiCo in Africa, Middle East and South Asia
Saakshi Verma Menon joins PepsiCo as Sr Marketing Director, Africa Middle East & SA
Before PepsiCo, Saakshi Verma Menon was with Kimberly-Clark, leading marketing for their brands in India
PepsiCo India likely to appoint George Kovoor as President: Report
Incumbent Ahmed ElSheikh may take on a global role early next year, said a news report
Doritos to bring a different experience altogether with Dinamita: Pranshu Sahni, PepsiCo
Sahni, Category Lead - Doritos, PepsiCo India, talks to e4m about the launch of corn chip product Dinamita, crafting a TVC, the focus on digital and much more
Sting Blue launched with an 'electrifying' ad
The quirky brand campaign is accompanied by the tagline 'Sting Blue Current, Kamaal ka Current’
PepsiCo India expands Sizzlin' Hot platform with new TVC
The TVC portrays reactions that unfold when people snack on to the Sizzlin' Hot range
Maneesha Khanna named Senior Director- Global Media Capability Lead at PepsiCo
Khanna has been with the company for more than a decade
PepsiCo India joins ONDC network
The beverage company said that the move will help maximize consumer's choice in sourcing PepsiCo's products
Anshul Khanna elevated as VP & Foods Category Head- India and SA at PepsiCo
Prior to this, he held the position of Sr. Director and Category Head - India Foods
Tarun Bhagat elevated to CMO (India & South Asia Beverages) at Pepsico
Previously, he was the Senior Director: Marketing for Mountain Dew, 7UP, and Mirinda – International Beverages
Godrej & Boyce appoints Dev Sarkar as head of Godrej Interio’s consumer business
Sarkar earlier served as Director, Sales and Marketing – Beverages for India, Nepal, Bhutan, Sri Lanka and Bangladesh at PepsiCo
TV remains a vital medium to ensure Lay’s Gourmet reaches consumers: Shailja Joshi
Joshi talks about the marketing plan to promote their new range of premium potato chips, roping in Saif Ali Khan as its brand ambassador, and more
Throwback Thursday: When Blue Men went orange for Mirinda
Mirinda's global campaign between 1994 and 1996 featured the famed Blue Man Group
Katrina Kaif to represent Aquafina after Slice association ends
Kaif has strengthened her partnership with Pepsico after being named the brand ambassador of its packaged water brand
Publicis Media wins PepsiCo India’s media mandate
With this mandate, PepsiCo India has consolidated its media, creative and digital business with Publicis Groupe
Leo Burnett is creative partner for PepsiCo India
The agency will be responsible for PepsiCo’s creative and digital mandate across all brands in the country
Avian WE Group wins corp comm mandate of Pepsico India
The account will be led from the office in Delhi
David Pross joins Elite Pro Basketball League as Chief Advisor
He has led the financial development of PepsiCo's investment in India, in the past
PepsiCo India appoints Garima Singh as Head of Government Affairs & Communications
Singh will succeed Viraj Chouhan, who takes up a new role as Vice President, Global Market Communications
PepsiCo & WPP call off 30-year partnership
PepsiCo India has called for a fresh pitch for its media and creative accounts
Why is TATA IPL association on broadcast a great proposition for energy drink brand Sting?
Vineet Sharma – Category Director for Sting and Mountain Dew at PepsiCo, says TATA IPL is the only platform that offers them a deeper connect with the youth
Tropicana’s new film wants us to tap into our inner goodness
The TVC extends the brands ‘goodness jo dikhti hai’ positioning
PepsiCo India names George Kovoor as Senior Vice President-Beverages
Kovoor was most recently SVP International Away From Home, at PepsiCo’s global HQ in New York
Apis India appoints Sharad Vatss as Marketing and Sales Head
In the past, Vatss has held senior leadership roles with brands of PepsiCo
Sting signs up Akshay Kumar as its first brand ambassador in India
The actor will feature in the brand’s new TVC campaign in the coming year
Ex-Fever FM CEO Harshad Jain joins Adani Airport Holdings as Joint President - Non-Aero
Jain comes with over 27 years of rich experience and has worked in companies like NMW, PepsiCo, World Space, and Bharti Airtel prior to this
Cola majors spent over Rs 900 crore on advertising in FY21
This is a 23% decrease over Rs 1196 crore that PepsiCo India and Coca-Cola India spent in FY20, according to financial data provided by Tofler
Rashi Goel moves on from Nestle India
She had joined the company in 2017
Axis Bank appoints Anoop Manohar as Chief Marketing Officer
Prior to this, Manohar was the Marketing Director (Frontline) - ASP Pacific West (Indonesia, Singapore, Malaysia, Papua New Guinea) at the Coca Cola Company)
Snack brands on a big marketing binge this festive season
Brands are looking to splurge 20-40% of their annual marketing budgets in Q3
PepsiCo India, Bharti Airtel to unlock world-class digital experience for customers
The special initiative provides customers with complimentary 2GB data with select packs of Lay’s, Kurkure, Uncle Chipps and Doritos
Pepsi’s distinct storytelling has helped us win at IDMA: Saumya Rathor
We speak to Rathor, Category Lead, Cola, PepsiCo India in the final part of our interview series with the big winners of IDMA 2021
Sandipan Ghatak joins Johnson & Johnson’s communications team
The former PepsiCo India executive has joined Johnson & Johnson as Head of Communications & Public Affairs- Consumer Health India
‘People want to associate themselves with brands with purpose’
PR and Corp Comm Women Achievers Summit & Awards 2021: Panel discussion with Indu Sharma, Anindita Mookerjee Sinha, Shivalika Malik, and Subi Chaturvedi
PepsiCo slaps Parle Agro with trademark infringement suit over tagline: Report
The plaintiff contended that the tagline 'For the Bold' has been registered for PepsiCo's nacho brand Doritos
PepsiCo Foundation and SEEDS to support govt's ongoing efforts against Covid-19
As part of the partnership, SEEDS will drive Covid -19 vaccinations for the community at large, set up Covid care centres equipped with beds and medical facilities including oxygen cylinders
'Collaboration and sponsorship are the keys to success in e-sports'
On Day 2 of the e4m Game On: Gaming Summit, panellists discussed how advertisers and e-sports benefit each other
e4m Game On: Online Gaming Summit all set to kick-off today
The event will have 32 speakers spread across 12 insightful sessions
Dilen Gandhi quits as PepsiCo's Sr Director, Category Head Foods; Anshul Khanna takes over
As per highly placed sources, Gandhi will be joining RB as Regional Marketing Director, Health, South Asia.
Kartik Aaryan named Doritos’ first brand ambassador in India
Recently, Aaryan posted a picture of himself on social media holding a placard with jumbled letters ‘T O R O I D S’, which attracted many comments
Airtel launches Airtel Ads to offer brands powerful engagement solutions
Airtel Ads allows brands of all sizes to curate consent-based and privacy-safe campaigns to a big pool of quality customers in India