Pride Month: No rainbow washing, only real engagements
The paucity of marketing campaigns this Pride Month, brand experts say reflects a quieter approach and a strategic sidestep
pride
Awareness & acceptance: The best Pride ads that India has seen
With June marking Pride Month, we take a look at some brands that have consistently spoken up for the LGBTQ+ community
The significance of Bharat for businesses
At the e4m Pride of India (South) Brands Summit held in Chennai, experts discussed about Bharat region and how it is growing multi-fold
How homegrown brands are leading the charge in modern India
At the e4m Pride of India summit held in Chennai, industry leaders came together to discuss their journey of being a homegrown brand and promoting Bharat in the world
We need to position insurance as health & wellness product: N Chittibabu
At the e4m Pride of India Summit in Chennai, N Chittibabu, Chief Innovation Officer, Star Health and Allied Insurance Company, shared his life experience of understanding different sectors
‘PHD in entrepreneurship stands for Passion, Hunger & Discipline’
Business models that can unlock the hidden value using technology will emerge as the winners, said CK Kumaravel, Co-founder & CEO, Naturals Salon at the e4m Pride of India (South) Brands Summit
A brand’s success depends on your passion: Anupam Katheriya, Cholayil
Anupam Katheriya, CEO, Cholayil, spoke at the e4m Pride of India (South) Brands Summit on scaling a local brand to the global stage
'Brand messaging for South does not change, but how we deliver it changes'
Adland experts discussed what sets South Indian markets apart from their North counterparts at the e4m Pride of India Summit held in Chennai on January 24
e4m Pride of India – Tamil Nadu: Over 60 'Made in India' brands honoured
Among the awardees were Medimix by Cholayil, Star Health and Allied Insurance, CaratLane, Ramraj Cotton, Zebronics, TVS Credit and TTK Prestige
Ad spends of Brands of Bharat up by 106% in 2023 over 2019: e4m-TAM report
The exclusive report was unveiled by TAM Media Research CEO LV Krishnan at the e4m Pride of India Brands - Tamil Nadu on Wednesday
e4m Pride of India Brands – Tamil Nadu to be held tomorrow
The fourth edition of the conference will be held in Chennai on 24 January 2024
e4m Pride of India: Fourth edition to celebrate dynamic brands of Tamil Nadu
The summit will be held on January 24 in Chennai
Disney Star’s campaign raises awareness on use of right vocab for addressing LGBTQIA+
The ‘Words of Pride’ campaign highlights the importance of choosing appropriate terminology when addressing the LGBTQIA+ community
Pride Month round-up: How brands donned rainbow colours this year
Despite muted celebrations, here's how brands showcased their support to the LGBTIQA+ community
Livon celebrates self-expression this Pride Month
With #AllHairIsNotStraight campaign, the brand aims to encourage conversations and celebrate the importance of hair in self-expression
‘Innovation is the key to building a brand'
At the e4m Pride of India Brands-North conference, experts delved into the success stories of some leading Indian brands
Fintech in India is a very large opportunity: Upasana Taku, MobiKwiK
At e4m Pride of India Brands: The Best of North conference, Co-Founder, Chairperson and COO Upasana Taku shared MobiKwiK’s journey with Mona Jain, Chief Revenue Officer, ABP Network
‘Cutting on marketing spends in tough times not an ideal move’
At the e4m Pride Of Brands – North, a panel of industry heads shared insights on powerful marketing strategies
TV has been the backbone of brand-building for decades: Panel
At the e4m Pride Of Brands – North, a panel of experts discussed the all-pervasive power of TV even in the age of digital
'Regionalisation & micro-segmentation of audience is key’
At the e4m Pride of India Brands – North conference, a panel of industry heads deliberated on ‘Data & Digital: Tools for new Bharat’
e4m Pride of India – North honours 75+ brands
The awards celebrated brands that demonstrated leadership, strategic accomplishments, creativity and constant innovation in their product, processes and marketing practices
Happening Today: e4m Pride of India Brands – The Best of North conference & awards
The event will be held in Delhi
How brands are leveraging changing content landscape on TV
At e4m Pride of India South, a panel chaired by Baagyalakshmi Nagarajan - Executive Director - Advertising Sales, Star Vijay, discussed how brands are growing business with the power of TV
Industry players share ‘experiences’ of building a brand
At e4m Pride of India Brands – South conference, a panel discussion was held on brand journeys, expansion strategies and more
‘Our apps have democratised content space & brought out the cultural diversity of India’
Speaking at the Pride of India - South conference, Sharechat & Moj Chief Commercial Officer Ajit Varghese shared that the Sharechat ecosystem reaches 2/3rds of active internet users in South India
Customer loyalty as a concept needs to be relooked at: Ashwinder R Singh, Bhartiya Urban
At e4m Pride of India Brands - The Best of South conference, Ashwinder R Singh, CEO-Residential, Bhartiya Urban, spoke on the topic ‘The New Frontiers of Marketing’
Brands need to aggressively promote transparency: Bhaskar Bhat, Tata Sons
The Director of Tata Sons delivered the opening keynote at Pride of India - South conference
Industry experts share insights on leveraging tech to build brands
At the e4m Pride of India Brands - Best of South conference, a panel discussion saw industry leaders speak on how technology can help businesses ace marketing campaigns
e4m Pride of India – South honours 107 brands
The brands were recognized for demonstrating leadership, creativity and innovation in their products, processes and marketing practices
First edition of e4m Pride of India Brands-The Best of South today
The conference and award ceremony, to be held in Bengaluru, will commence at 10:30 AM
Pride of India Brands-South: Celebrating the multicultural marketing world of South India
The event will be held on August 26 in Bengaluru
Inaugural edition of e4m Pride of India – South in August
The ceremony will take place in Bengaluru on August 26
Fastrack unveils new campaign: #PrideInOurPronouns
The campaign is Fastrack’s take on questioning the accepted understanding of the gender binaries
Senco Gold & Diamonds rolls out #WearYourPride campaign
The brand has released a brand film featuring Dutee Chand
Livon goes Uncut on YouTube and Instagram
The brand has collaborated with Ogilvy Content Force for the #ExpressWithPride campaign
Our success is backed by on-ground research: Dheeraj Gupta, Jumboking
In today’s edition of ‘e4m Pride of India Brands’ series, Gupta, Jumboking founder, shares the brand's journey and how a strong research backing keeps it relevant in a highly competitive space
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
e4m Pride of India Brands: The Day In Pictures
Take a look at some special moments captured through the day
‘We will tie up with online publishing partners to give advertisers an unparalleled reach’
At e4m Pride of India Brands conference, Seema Walia, SMB-Head, ShareChat, made the announcement about launching of the company's Ads network; also shared insights into the short video ecosystem
'As a brand, we understand the inherent strength of Bharat better'
At the first edition of e4m Pride of India Brands conference, a panel of entrepreneurs shared their secrets of building successful brands for Bharat
‘Businesses need to have a strong digital presence to grow & succeed in today’s market’
Panelists discussed what goes into building a brand for Bharat at the first edition of e4m Pride of India Brands conference
‘Ethical business practices have always helped in scaling growth’
At the e4m Pride of India Brands conference, experts spoke about how their indigenous brands grew from homegrown businesses to top sellers
SMBs prefer to advertise on traditional media over digital: LV Krishnan
At the inaugural e4m Pride of India Brands conference, the CEO of TAM Media Research presented findings from a study that decoded SMBs via AdEx
First edition of e4m Pride of India Brands honours 175 Indian brands
The brands were recognized and celebrated for setting new standards of innovation and excellence in their products, processes and marketing practices
e4m Pride of India Brands - The Best of Bharat Conference & Awards today
The program, celebrating and recognising successful brands built in India, will start from 11:30 am
e4m Pride of India: Honouring brands built in Bharat on April 21
At the event, close to 200 brands will be recognised and celebrated for their excellence in leadership, strategic accomplishments, creativity, constant innovation, marketing practices and more
e4m Pride of India Brands - The Best of Bharat to be held on April 21
The conference will be followed by a felicitation ceremony to recognise the top 500 brands of India
We are focused on expanding within India & abroad: Sriram Iyer, Metropolis Healthcare
In today’s edition of e4m Pride of India series, the Chief Revenue Officer of Metropolis Healthcare, shares the laboratory’s journey so far, challenges faced during the pandemic & plans for the future
How Zivame built a successful brand using ‘real women’
In today’s e4m Pride of India series, Zivame Head of Marketing Khatija Lokhandwala talks about the brand’s journey and its role in 'shifting perceptions about the intimate-wear category'
'Urban Company wants to push the envelope of service experiences'
In today’s edition of the e4m Pride of India series, Abhinav Tyagi, SVP-Marketing, Urban Company, shares with us the firm’s vision, expansion & advertising strategy