Re-releases of popular Bollywood movies have been attracting diverse and affluent cine-goers to the theatres by the droves, boosting footfalls and reach
MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers
Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system, say industry sources
Ivaturi moves from Quess Corp and has previously worked for over two decades with Feedback Consulting
Changes in roles of Sapna Parmar, Neha Dutt, Shelly Jain, Geetika Singh and Ashwini Sirsikar
Sandeep Saxena served as Market Research Society of India’s Director General for more than seven years
BARC Chairperson Shashi Sinha tells e4m that the council will soon consult broadcasters and advertisers on the new socio-economic classification system
The exclusive report was unveiled by TAM Media Research CEO LV Krishnan at the e4m Pride of India Brands - Tamil Nadu on Wednesday
Unni Hariharan moves from Nielsen and has about 2 decades of work experience across leading market research agencies
The centre will conduct large-scale studies as well as smaller targeted studies to shed light on the nuances of the Indian market
The report underscores the factors that advertisers should consider when choosing a DSP
The conference will bring together global experts and researchers to discuss gender and social inequalities in agriculture
Sinha will spearhead 2 key verticals-- Brand Health Tracking & Creative Excellence
Digital ad spend witnessed nearly 15 percent growth in H1, which is quite low compared to H1 of 2022 when it grew in the range of 25 percent, say industry experts
The four-year global partnership entails Coca-Cola becoming the exclusive non-alcoholic beverage partner of the ICC
Prior to this, she was associated with Microsoft as Corporate Communications Lead
Guest Column: Dr. Srinath Sridharan, Author, Policy Researcher & Corporate Advisor, writes why the responsibility of upholding truth lies not only with journalists but also individuals & institutions
Shakil is an award-winning journalist with over 17 years of experience
Alok has held marketing leadership roles at brands such as Google, Piramal and IIFL Securities
Hyper-local categories including real estate, coaching centres, hospitals, and food chains expected to be the next big advertisers across digital & traditional media
The event will be held in Delhi
Guest Column: Durgesh Garg, VP – Operations, Impact Research & Measurement, shares tips on how to get started on the measurement journey while keeping costs in check
The American Marketing Association has come up with their definitions of marketing and marketing research based upon certain findings approved by a panel of active researchers
At a face value of Rs 10, the price per share will be Rs 171 to Rs 180 per equity share and will be sold in lots of 800 shares
The campaign takes a metaphorical route by showing a person driving the car blindfolded to drive awareness of why one should research before and not after an investment
Prior to this, Ranade was with Kantar as Executive Director and Head of Media (South Asia)
Paru Minocha and Saurin Shah elected as Vice-President, Prashant Kolleri as Secretary & Nitin Kamat as Treasurer
The book provides insight into the changing nature of Muslim politics and the ideas of citizenship in independent India
A report released by Digital TV Research says that six US-based platforms will add 988 million paying SVOD subscribers in the next five years
At the inaugural e4m Pride of India Brands conference, the CEO of TAM Media Research presented findings from a study that decoded SMBs via AdEx
The centre is set to handle the company's data analysis work of North America and other international markets
Dr Sahasrabuddhe, MP & President, ICCR, delivered a keynote address at the IPRCCCA 2021
Hindustan Unilever continued to be the most advertised group on TV this week
The brand list this week saw several new entrants like Mortein, Thums Up, Colgate Vedshakti, Coca-Cola among others
Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods, writes about how the F&B sector relies heavily on R&D to make the products healthier, tastier and more sustainable
Harpic Power Plus 10X Max Clean replaces Rummycircle to become the most advertised brand this week
Already used by clients including Coca-Cola, Google and Unilever, Link AI is a state-of-the-art creative effectiveness solution that reliably predicts a TV ad’s in-market performance within 15 minutes
This tool would help marketers in the creative development process and enable optimizing the creative for more effective communication
The Group is in the business of insights and analytics for over 40 years having undertaken client assignments in over 77 countries
Satish, Senior VP - Sales & Marketing, Haier Appliances, shared that a big part of their brand story is focusing on consumer insights, research into product planning & launching products accordingly
Sun TV and Star Plus trailed in second and third spots respectively
In response to a stakeholder, the ratings agency conveyed that the due compliance and regulatory procedures for the augmented data reporting standards are underway
In response to a stakeholder, the ratings agency conveyed that the due compliance and regulatory procedures for the augmented data reporting standards are underway
Prior to this, Pandya was associated with ZEE5 as Head, Content Acquisition & Partnership
Saxena’s previous stint was with Network18 Group as Corporate Communicator
The federation has requested the ratings agency to resume the release of TRP data to 'save the news broadcast industry from the brink of collapse'
The federation wrote to BARC CEO Nakul Chopra stating there's no legitimate reason to pause ratings for only the news genre
It further stated that Asia Pacific will have 69.8 crore SVOD subscriptions by 2026, up from 50.2 crore at end-2021
According to the study, Amazon.in has emerged as the key touchpoint for product research with nearly 73% of all online researchers accessing it before making a purchase (online/offline)
Chopra takes office on August 25. His predecessor Sunil Lulla is set to pursue entrepreneurship