Royal Challenge Packaged Drinking Water unveils new TVC campaign ‘Choosebold 2.0’ celebrating the unwavering spirit of all those who choose the road less travelled
The teams that have partnered with Bisleri are Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru
Duroflex will also be launching an exclusive RCB limited-edition mattress
boAt will be rolling out a 360-degree marketing campaign throughout the IPL season
KPT will capitalize on RCB’s player imagery across print, digital, and outdoor
From Swiggy to Zepto, brands have come forward to celebrate the stunning performance and historic win as RCB lifts the maiden title
The company aims to promote responsible drinking with a simple yet compelling narrative
The campaign is titled ‘5-star hotel like bathrooms’
Additionally, the platform claimed that it has registered the highest ever number for any apps installed
The Cheer Squad will wear a sustainable attire made of upcycled, recycled, and repurposed materials
The partnership intends to strengthen connections with sports enthusiasts across the country
The company will get an opportunity to create engagement activities for fans along with players such as Virat Kohli, Glenn Maxwell and Shikhar Dhawan
The digital-first association will offer fans exclusive access to engaging content
The wires and cable manufacturer has been onboarded as the Principal Partner for the Indian Premier League (IPL) for three years
Players and official members of Team RCB to sport the KEI logo on the back of their official match jersey
The brand will launch a limited edition RCB-themed Primus electric scooter, which will be gifted to the Player of the Match
The group has also introduced RCB Innovation Lab, a service that generates insights, ideas, methodologies and products that shape the future of sports
The brand has come on board as RCB’s ‘Proud Banking Partner’ for the 2023 season
The jewellery brand has come on board as the principal sponsor
Sreechaitanya Garimella, Head of Marketing, Muthoot Fincorp, says IPL not only offers a high level of audience engagement but also allows their brand to tick off multiple marketing goals
Munch has introduced limited-edition packs featuring RCB, Punjab Kings, Sunrisers Hyderabad and KKR players
With the tagline ‘Namma Karnataka, namma Nippon Paint’, the TVC features the Nippon Paint RCB blobby
The partnership will include a distribution of signed team merchandise and memorabilia along with jerseys and bats
Fans of KKR, RR, MI, RCB & SRH can use the hashtag #No1YaariCheers and share their fun cheers to win exciting prizes
As a part of this partnership, the natural food brand will be deploying RCB brand assets on their retail outlets, packaging & OOH communication
As part of the partnership, Open will give fans an opportunity to participate in exciting contests, match-day predictions and more
Apart from ads on Hotstar app, StockGro will deepen its sponsorship with the help of brand collateral
The association aims at highlighting the importance of diagnosis in health & wellness
The association aims at highlighting the importance of diagnosis in health and wellness
Mishra is currently the Chief Commercial Officer of Diageo India and will take on this additional responsibility effective July 1, 2021
It also became the most-watched match of season 14
The broadcaster said that the upward trend reflects the loyalty of the fans and the popularity of the Indian Premier League
This partnership reflects the commitment of both Herbalife Nutrition and Royal Challengers Bangalore to optimal nutrition as a cornerstone of excellent sporting performance
The university will be RCB’s official education partner
The partnership will work towards igniting the sportsman spirit of the youth during the next Khelo India University Games to be hosted at JAIN, said Raj Singh, Vice Chancellor of the University
Max Life will serve as the official life insurance partner of RCB with a logo presence on the non-leading trouser leg
Will co-create 150 videos giving a sneak peek into the fashion choices of RCB players
This agreement will see Nippon Paint’s logo appear on the back of the player’s helmets
As per the terms of the deal, Puma will be the official kit partner for the team
The payment platform is also sponsoring 4 IPL franchises - Mumbai Indians, Chennai Super Kings, Royal Challengers Bangalore & Delhi Capitals
South African player Chris Morris was picked up by Rajasthan Royals for a record price of Rs 16.2 cr; Mumbai Indians won bid for Sachin Tendulkar’s son Arjun Tendulkar who finally made his IPL debut
Guest Column: Varying sizes of purses & various slots to fill, makes this mini auction an opportunity for franchises to fine-tune their team strategies, says Vishal Baghel, AVP, Hansa Research
The theme for the event is 'Digital Transformation through Content Transformation'
On 25th& 26th November, a host of industry experts will share insights on how digital transformation has propelled the growth of content marketing
RCB plans to work closely with gaming companies and aggregators to integrate casual games within the RCB App
Swiggy Instamart will also host engaging contests on digital and social channels in partnership with RCB to celebrate fans' passion for their team
The brand will take forward its thought of #ALotCanHappenInside further in this tournament
With #ProtectionFrontFootPe, the life insurer strengthens its commitment towards comprehensive financial protection off the field
Kripalu takes over the role of RCB Chairman from Sanjeev Churiwala, who is also the Executive Director & Chief Financial Officer of Diageo India
RCB team will be spotted wearing #MyCovidHeroes Tribute Jersey through the season