Avg monthly active users of short videos dropped to 246 million in 2023 from 366 million in 2022, as per an industry report
Experts say by fostering this ecosystem, YouTube draws interesting and varied content, offering advertisers a dynamic platform to reach target audiences
The film is titled #MojPeHiMojHai
While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments, others opine the future is still promising for the apps
Moj released a report titled 'Getting Young India Right' to unravel young India's content preferences and purchasing power
Short-form video apps likely to capture 40% of video commerce market, reveals a Redseer report which also predicts Creator economy will double in five years
The company let go of nearly 40 employees
We bring you a roundup of the news that made headlines this past week
In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking for massier, regional associations will prefer the home-grown partners, say experts
The director of content & community partnerships at Facebook India (Meta) talks about ‘One Minute Music’ & other new initiatives at Instagram
Through the Audio Room feature, Chingari users can stay connected and engaged with their followers and fellow users in a new way
The short video platform is looking to raise $200 million in a Series B round at a valuation of $1 billion, as per reports
Since its inception in 2019, Dish TV India's WATCHO is one of the early OTT platforms that focuses on SFV content across genres
Josh provides unique & personalized experience to users, says the Chief Revenue Officer of VerSe Innovation while sharing more on the platform’s growth and expansion of local language Internet market
Mansi Jain, GM and Vice President, Roposo and Commerce for Glance, shared the platform's strategy to build a creator-led live commerce business, which included the Shop 101 acquisition
Having built enough scale in terms of audience reach, Indian short video platforms are pulling out all the stops wooing brands for their ad monies
In an age where individuals want to consume quick and snackable content, Moj is just the right platform to promote one’s brand
Actor Salman Khan will be the brand ambassador of the NFT marketplace and the $GARI Token reward programme
Sharechat runs MX TakaTak’s rival platform Moj
There have already been over thousands of Rimix & Filmi videos made on the track #Raataanlambiyan that features the duo
Adavi, the VP of Monetization, Strategy and Partnerships at VerSe Innovation, spoke about creating opportunities for users, creators and brands on the Josh app
The partnership will allow ShareChat users to access key moments, interviews of cricketers and behind the scenes content of the tournament
Desai will be reporting to Bibhu Mishra, Director – Public Relations, InMobi Group
DiCicco, Senior Manager- International Expansion, Snap Inc, spoke about the company's progress in India and how it has become a preferred platform for Indian brands
Using body extraction, the users can place themselves in whimsical scenarios and play around with sizes and proportions for a fresh and novel creative process and experience
The platform's shoppable video experience will be available for users to try out on the 30th June
The cricketer will be sharing exclusive content from his cricket tours, thrilling action moments from the dressing room, and fun banter on the app
Changa has recently introduced a slew of AR (Augmented Reality) filters, video editing functionalities and face mask stickers
Lomotif Founder & CEO Paul Yang spelled out investment plans, short-term and long-term targets and the platform's strategy for the Indian market
On this app, the audiences can showcase their talent in creative fields of singing, dancing, theatre, comedy, infotainment, etc
Under this programme, selected applicants will get a chance to grasp the A-Z of content creation - be it scripting, shooting, editing and publishing
Kohli’s posts on MX TakaTak will offer his fans insight into the candid moments from his life
The social media giant aims to attract content creators who are making money directly from fans and followers through platforms like Clubhouse and Patreon
Through a short factual video, the company sheds light on how disposable razors contribute to 80% of marine waste & its production resulting in tons of CO2 emissions contribute to air pollution
The contest #MadeOnRoposo will be judged by actor Neha Dhupia, director and choreographer Farah Khan, and casting director Mukesh Chhabra
The singer's association with the app will last till the end of the year
The event will be held from April 12 to May 5
The partnership will allow the short video app to use feature Koinage's music library on the platform
Creators can choose existing videos from the Rizzle app or record their own new videos, add a soundtrack of their choice and share their masterpiece with the world
As part of this partnership, fourteen select creators iwill embark on an five-day trip to the Emirate of Ras Al Khaimah (RAK) in the United Arab Emirates
CEO of Firework India, Sunil Nair said that Jio has created a new category of connected users by bringing the KaiOS ecosystem to India
Chingari has become the first short video app globally to make short videos shoppable via AI/ML
Campaign appeals to Indians to pledge their support for home-grown apps
Bollywood fame Nakash Aziz and Asees Kaur lend their voices to this foot-tapping number, composed by the popular rapper Badal and B-town celebrated music sensation Goldie Sohel
Allows iPhone users to now create, upload, view and share one-minute videos
The functionalities have been conceptualized and tailored to meet the requirements and desires of India’s pool of young video creators
The YouTube homepage now features a row for short videos, which can be swiped vertically from one video to the next
The platform has already onboarded more than 200 famous content creators, including Faisal (Faisu) Shaikh and Sameeksha Sud
Onboards 400+ influencers, with 70+ Zee TV celebrities and will add 100+ by December 2020
Guest Column: Vigyan Verma, Founder, The Bottom Line (Brand Impact Solutions) writes on the TikTok ban and how it has affected the short video app category