Companies associated with countries perceived to be unfriendly to India should submit additional documents, say news reports citing BCCI's guidelines in ITT for IPL 2024-2028
Sreechaitanya Garimella, Head of Marketing, Muthoot Fincorp, says IPL not only offers a high level of audience engagement but also allows their brand to tick off multiple marketing goals
The decision to get associated with IPL as the title sponsor, experts say, is a logical next step in the company’s attempt to become a modern, new-age, consumer-facing business
Vivo is back as the title sponsor of IPL and that is very encouraging and exciting for us, Vivo India Director Brand Strategy Nipun Marya has reportedly said
Highly placed sources have told e4m that BCCI has refused the 3-year term suggestion and feels they will get more in sponsorship monies in the next season when the Covid-19 threat subsides
According to sources, Tata Sons’ approach towards the title sponsorship right from the word go was of extreme caution, given the current market scenario
Industry watchers say this interest in IPL could be part of Patanjali’s geographical expansion plans, riding the Vocal to Local wave or the desire to get into the purchase basket of the millennials
The partnership of title sponsor includes the jersey-front logo placement on the playing and training jersey, in-stadium integration at home matches, digital and other highly visible media platforms