The Union Budget includes an increase in funding for the Pradhan Mantri Kisan Samman Nidhi (PM-Kisan) scheme, which provides direct financial aid to farmers
While industry experts express disappointment over the government giving the M&E sector a miss, they say several other initiatives that have been announced would spur ad revenue
Industry players were looking forward to government easing the 5% newsprint cost duty
A low-down of what players from each of the sectors hope this Budget will deliver
Radio industry’s expectations revolve around policies that will drive innovation and lead to growth in the sector
The advertising and marketing fraternity is hopeful of a growth-oriented budget that puts more money into the pockets of the consumer
Industry players hopeful that the Union Budget will address issues like taxation, infra development, and support for homegrown talent in the e-sports arena
Sharma described the meeting as ‘very cordial and fruitful’
Mint's Union Budget offerings present a distinct platform for brands to align with the vision of inclusive growth, macroeconomic stability and sustainable growth laid out by the Finance Minister
Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every month, say industry experts
The interim budget lays the foundation of inclusive growth and ignites optimism, share industry heads
Mint's Union Budget offerings present a distinct platform for brands to align with innovation and India's limitless potential
The sector expects the budget to lay out a specific plan for the growth of esports and set an esports vision for India
The AVGC Promotion Task Force, which will have participation from the industry too, will have to submit its first action plan in 90 days
The Finance Minister’s announcement of RBI’s own digital currency using blockchain technology has energized the advertising and media sector
Industry leaders say the digital push and marquee initiatives like 5G rollout support & task force for the AVGC industry will be beneficial to the sectors in the long run
The Union Government has budgeted revenue of Rs 1,035 crore from the broadcasting sector in FY 2022-23
Finance Minister Nirmala Sitharaman said during her Union Budget speech that the AVCG sector offers immense potential to employ youth
Print & OOH sectors expect tax reliefs, auto sector looks for a boost in the sale & GST relief, and A&M sector demands more power to digital & support for MSMEs from Budget
The auto sector is pinning hopes on Nirmala Sitharaman to announce sops for boosting the sale of EVs, developing infra and bringing an overall growth in the economy
Crypto exchanges & investors are anxious over the fate of cryptocurrencies that hangs in balance as the Bill was not discussed during the Winter Session of the Parliament
Promotion of DOOH and faster execution of revival measures also feature in the OOH wish list for this Union Budget
The gaming industry is also hoping for a progressive policy structure from the government along with 'fair' treatment from the GST council
The sector also looks forward to measures for business recovery and support for MSMEs & startups
The financial news platform will break down the impact of The Union Budget on markets, businesses and the common man through rolling coverage by its journalists
According to BARC India data, the news category registered 22 million viewers on Budget Day, a 33% rise in number of unique viewers compared to the same time-band in the previous four weeks
Prasar Bharati’s budget has been cut to Rs 370 crore from last financial year but it is still higher than the revised estimate
With Rs 6000 crore set aside for BharatNet and the emphasis on AI, IoT, Data Center Parks etc., the Union Budget did not disappoint Digital India, say experts
A policy will be rolled out to enable private sector to build data centre parks throughout the country, the Finance Minister said in the Budget Speech
In addition, there will be over 20 curated shows with 100+ hours of special programming with a sharp analysis of the budget proposals
The brand has executed engaging marketing activities via Brand Partnership, Outdoor Innovation and Social Media campaigns
Relaxing taxes, addressing GST concerns, boosting infrastructure, reviving consumption and going digital are some of the key expectations from this year’s Union Budget
The findings are based on an in-depth study conducted across 6,000 MSMEs
In the backdrop of the economic slowdown, advertising industry leaders share their expectations from the Union Budget to be presented this week by Finance Minister Nirmala Sitharaman
With the theme ‘Get, Set, Grow’, ET NOW offers viewers a comprehensive insight into the Union Budget 2020, covering all of its critical elements
With the theme ‘Get, Set, Grow’, ET NOW offers viewers a comprehensive insight into the Union Budget 2020, covering all of its critical elements
Shereen Bhan, Managing Editor, CNBC-TV18, will present live pre and post budget analysis