Shirin Rai Gupta, Mayank Manohar, Harshal Goyal, Dikshit Jain and Narasimha Jagarlapudi have been hired in the last three months to bolster upGrad's capabilities and market presence across domains
Former President Ankur Dhawan will move on to take up fresh responsibilities within the upGrad ecosystem
The #AageKiSocho campaign, conceptualized by BBH India, is a reminder to upskill in time
Its gross revenue stood at Rs 1194 crore, up 96% from Rs 608 crore in the previous financial year.
The mandate was won following a multi-agency pitch process
Conceptualized and shot in-house, the film is a musical take on the rapidly changing job dynamics of the last 30 years
ASCI can onboard a legal expert but they cannot be given enforcement powers, Rohit Kumar Singh, Secretary, Dept of Consumer Affairs told e4m
Earlier this month, the edtech company received flak for its ad with Google CEO's AI-generated likeness
It is conceptualized by upGrad’s in-house Content and Brand teams
Durai has been associated with KnowledgeHut since 2015 as a fractional growth marketer
Mohan will reportedly be in office till January 15
Mohan, CEO, UpGrad, addressed the topic ‘Making Programmatic ads work for edtech platforms’ at the e4m-Xaxis Programmatic Summit held on December 16
The edtech firm’s AdEx has risen by 90%
He will build and scale a B2B proposition that upskills experienced technology professionals
Myleeta has earlier led marketing and sales teams at Netflix, BBC Studios, Discovery and UTV
Venugopal joined KnowledgeHut upGrad in 2020 as Senior Vice President
Take a look at e4m's fortnightly collection of the best ads, released between May 01 and May 13, 2022, that left the audiences and critics impressed
The new spot has been conceptualised by The Womb
The digital film has been conceptualised by The Womb
Bachchan will be seen emphasizing the importance of life-long learning for progressive career growth
The mandate includes managing all activities of the program including recruitment of student ambassadors from top universities
At the summit, e4m group will also unveil its new logo
The virtual summit will go live at 3 PM on December 13
Conceptualised in partnership with The Womb, the storyline deconstructs the societal notion around the concept of ‘online’ MBAs and encourages professionals to positively pivot careers
In a new campaign for its 'Jeet', the brand talks about taking up government jobs as a way to serve the country rather than lead a cushy life
This association aligns with the brand’s vision of powering career success for the workforce, the brand said
Pitch CMO Summit: Mohan, CEO- India, upGrad, shares insights that go into creating awareness about the brand through campaigns
In partnership with upGrad, the PR firm aims at creating a future-ready workforce through upskilling their skillsets like social media, influencer marketing and more
The campaign by The Womb is inspired by upGrad alumni who have climbed up the professional ladder with job placements, hikes and promotions
upGrad's campaign will go Live on September 19, 2021 and will be running throughout the 2nd phase of the vivo IPL till October 15, 2021
The films beautifully capture learners trying to navigate their success with help and encouragement from different teachers like peers, colleagues and career coaches in their lives
He has co-founded and built ShopG
Other eminent wins include CXWAI Tech India Private Limited (FirstHive), Paisabazaar.com, AppsFlyer, Hansa Cequity, and upGrad
Khirwal was earlier the Marketing Head at Pepperfry
The company is in advanced talks for $400 million fundraise at a valuation of $4 billion, suggested recent reports
Shaikh will lead end-to-end performance marketing across digital platforms
Shevade role will be to integrate upGrad’s brand messaging across traditional and new media.
This marks upGrad’s third collaboration with Star Sports post, IPL 2020, and India vs England series in 2021
The ed-tech company plans to use the fresh capital to expand graduate and post-graduate degree portfolio in India among other things
The market for virtual and augmented reality is forecast to reach more than $67 billion globally by 2024, according to AR/VR analyst firm Digi-Capital
Conceptualised by The Womb, the film launches the second leg of the brand's ‘Sirf Naam ki Nahi Kaam Ki Degree’ campaign
Raturi joins upGrad from Wayfair (NYSE: W), where he was the Head of Business Planning
Arjun Mohan, CEO – India, upGrad, shared that the TV campaign also led to a positive 'dramatic shift' in viewers’ perception of the brand, in addition to delivering on the business goals
Currently based in Bali, Sendy will spearhead the company's expansion in Indonesia
Brands like Byju’s, WhiteHat Jr, upGrad and Extramarks showcased the power of the IPL broadcast to drive tremendous reach and growth during the tournament’s 2020 season
In his previous role, Gandevia was working as President, Asia Pacific, and the Middle East with Fox Networks Group Asia for 14 years
On Day 1 of e4m India Brand Conclave 2020, Kumar, Co-founder & MD, upGrad, speaks to Dr Annurag Batra, Editor-in-Chief, BW Businessworld and exchange4media
exchange4media saw thought leaders convening for a panel discussion on ‘Technology and Content shaping the future of Business’ on Day one of Content Jam 2020
On 25th& 26th November, a host of industry experts will share insights on how digital transformation has propelled the growth of content marketing
The campaign by The Womb focuses on the dearth of seats for MBA degrees from ‘good’ universities