valentine
Reliance Jio and Airtel indulged in a similar exchange with each other last Valentine's Day
e4m Staff Feb 14, 2024 12:27 PM
Lovebug bit brands this year as they pushed the envelope of creativity to catch eyeballs with OOH campaigns
Chehneet Kaur Feb 14, 2024 10:55 AM
From the unthinkable, like a time-travel vessel to the repetitive cliches in love, here is a round-up of V-Day Campaigns that stood out
Ritika Raj Feb 14, 2024 10:08 AM
Authenticity, relatability and creativity that couple influencers bring to their content is what draws brands towards them, according to experts
Tanzila Shaikh Feb 14, 2024 8:59 AM
There has been a shift in focus for brands in 2024 with an ironic 'Anti-Valentine's' approach in their marketing initiatives this year
Tanzila Shaikh Feb 13, 2024 8:24 AM
Swiggy has associated with Talented for the second season of this campaign
e4m Staff Feb 12, 2024 1:27 PM
The brand's latest film is a gentle reminder to infuse Valentine's Day celebrations with an exquisite touch of love
On the 14th of February, Cadbury's volunteers will embark on a mission to fast-forward the day from their timelines, through an event that will be live-streamed
Cadbury Silk's ‘The Story of Us’ campaign uses AI to create personalized animated love stories of and by consumers
e4m Staff Jan 31, 2024 12:56 PM
There will be special editions for Christmas, New Year, Weddings and Valentine’s Day comprising exclusive content packages
NATIVE CONTENT Dec 19, 2023 4:02 PM
The brand team and the creative agency behind Swiggy’s Valentine’s Day campaign walk us through the insights and execution process
Simran Sabherwal Feb 23, 2023 12:56 PM
While his words & thoughts were generated by ChatGPT, his face, image & his world was created using Midjourney
exchange4media Staff Feb 15, 2023 4:35 PM
According to industry observers, brands opt for Valentines’ Day campaign to enjoy higher recall and build consumer connect
Shantanu David Feb 15, 2023 10:58 AM
Brands took the off-beat path this year with ads focused on wholesome, healthy and unconventional love
exchange4media Staff Feb 14, 2023 8:48 AM
Brands rope in star couples as they bring relatability to campaigns and increase the sense of authenticity, say experts
Tanzila Shaikh Feb 14, 2023 8:48 AM
According to the brand, self-love is crucial for building healthy and equitable relationships
exchange4media Staff Feb 13, 2023 7:19 PM
The digital film, titled Wrong Address, explores how wrong addresses can sometimes lead to the right places
exchange4media Staff Feb 13, 2023 3:33 PM
The campaign #LoveUpWithManforce has been conceptualized and executed by Grapes
exchange4media Staff Feb 13, 2023 12:42 PM
A marketing initiative by WebEngage: To develop a relationship with customers that goes beyond a mere transaction, companies need to adopt a customer-centric approach
NATIVE CONTENT Feb 12, 2023 11:30 AM
The campaign will be leveraged across social media platforms
exchange4media Staff Feb 11, 2023 8:48 AM
The brand has collaborated with JioSaavn to launch the pack that lets people dedicate romantic songs to their loved ones
exchange4media Staff Feb 10, 2023 12:41 PM
Bhojiwood’s teen heartthrobs Anara Gupta and Nisar Khan have been onboarded for this campaign
exchange4media Staff Feb 9, 2023 10:50 AM
Cadbury 5 Star introduces the ‘Mush Detector’ with a campaign by Ogilvy India
exchange4media Staff Feb 4, 2023 9:03 AM
The #PartnerInSuccess campaign advocates equality in love, effort, time and care in relationships
exchange4media Staff Jan 30, 2023 2:29 PM
The Vice President-Marketing of Mondelez India outlines the company's creative strategies behind the success of its Valentine’s Day campaigns
Mansi Sharma Mar 3, 2022 8:39 AM
This #BetterHalf campaign highlights the brand’s key USP product, the Half & Half pizza
exchange4media Staff Feb 14, 2022 4:25 PM
The campaign focuses on the brand’s proposition of long-lasting
exchange4media Staff Feb 14, 2022 1:53 PM
Brand ambassadors Alia Bhatt & Siddhant Chaturvedi share posts with light-hearted videos
exchange4media Staff Feb 14, 2022 12:56 PM
The ‘Made with Love, For Your Love' campaign features the much-loved couple- Sargun Mehta and Ravi Dubey
exchange4media Staff Feb 14, 2022 12:54 PM
The film portrays how love actually can be found in the most ordinary places every single day
exchange4media Staff Feb 14, 2022 11:02 AM
OYO’s #LetLoveIn campaign will be seen across regions, including India, the USA, the UK and South-East Asia
exchange4media Staff Feb 14, 2022 10:20 AM
The OOH campaigns, created by Ogilvy & Wavemaker, gave a reason to smile to both love-smitten couples and heartbroken singles
exchange4media Staff Feb 14, 2022 8:36 AM
The #BestSaidWithSKINN campaign celebrates love which is more about the deep sense of assurance that comes over a period of time
exchange4media Staff Feb 13, 2022 10:00 AM
The song features three real-life couples along with Venkat Sriram and Varsha HK
exchange4media Staff Feb 12, 2022 11:18 AM
The ‘Single Single’ song, created as a brand solution content for Cadbury 5 Star, will debut exclusively on Viacom18’s social media handles
exchange4media Staff Feb 12, 2022 10:06 AM
From FreshToHome to MamaEarth and Swiggy to Westside, brands have created enough moments through their campaigns for people to celebrate love
exchange4media Staff Feb 12, 2022 8:39 AM
The ‘Swag Se Solo’ campaign is a quirky digital film, featuring the actor and brand ambassador
exchange4media Staff Feb 8, 2022 12:44 PM
The campaign has been launched in 6 languages across TV and social media platforms
exchange4media Staff Feb 15, 2021 1:36 PM
The campaign will debut on Nykaa TV and will also feature across Instagram, Facebook, and LinkedIn platforms of Nykaa from 14th Feb onwards
exchange4media Staff Feb 14, 2021 10:00 AM
The brand will be working with their ambassadors and influencers to spread the message of loving oneself through innovative ‘Love At First Scoop’ videos
exchange4media Staff Feb 13, 2021 6:00 PM
The brand has associated with 20 influencers where they are initiating a trend through a transition video with their version of #HeartbeatChallenge
exchange4media Staff Feb 13, 2021 4:00 PM
The campaign is set to go live across Little Heart’s social media handles
exchange4media Staff Feb 13, 2021 8:16 AM
The campaign presents a unique digital talking teddy named Labhlitis Messiah who will provide viewers a platform to express their feelings and convey their love to their special someone
exchange4media Staff Feb 10, 2021 3:48 PM
The channel is set to telecast the movie at 12 pm on 14th February
exchange4media Staff Feb 10, 2021 1:26 PM
