Heeru Dingra moves on from dentsu India
Heeru Dingra's association with the network commenced in 2015 when WATConsult was acquired by the then-Dentsu Aegis Network (DAN)
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Manika Juneja named Managing Partner at WATConsult
Juneja has been associated with the agency for over 11 years now
WATConsult wins ORM & social listening mandate for OLX Autos
The account was won following a multi-agency pitch and will be managed by the agency’s Mumbai office
Croma calls for social media pitch
At present, WATConsult is managing social media assets for the brand
WATConsult bags creative and social media mandate for CarDekho
As per the mandate, WATConsult will be responsible for social media management, digital creative designing, content marketing, and ORM for the brand
WATConsult partners with Quartile for Sebamed’s Amazon Ads
Quartile’s AI software auto manages media keywords
WATConsult wins digital creative mandate for TripMoney
The account will be managed by the agency’s Delhi office
Bajaj Allianz General Insurance says ‘Break the Bias’ in latest campaign
The campaign has been conceptualised and executed by WATConsult
The end of 3rd party cookies- Beginning of a new era of trust and transparency
Abheek Biswas, AVP, Consumer Insights at WATConsult, sheds light on how consumer trends are changing the advertising landscape
Is ‘voice shopping’ the next big thing in digital commerce?
Voice shopping has emerged as a key channel for consumer purchases & the trend is expected to pick up as 90% of the internet users in India are online on their mobiles, say experts
WATConsult bags ORM & digital listening mandate for Licious
Account was won following a multi-agency pitch
WATConsult wins digital creative mandate for Cricbuzz Plus
The agency will handle the account from its Bengaluru office
In new campaign, Bajaj Allianz emphasizes the need to help people struggling with anxiety
The 4-film campaign is conceptualized by WATConsult
WATConsult bags expanded mandate for India Circus
As per the expanded mandate, the agency will manage India Circus’ e-commerce marketplace strategy and execution in addition to the existing D2C (Direct-to-Consumer) performance marketing duties
Sahil Shah elevated to Managing Partner at WATConsult
Shah was previously the Chief Business Offer at the hybrid digital agency
WATConsult named digital marketing partner of SAVA Healthcare
The hybrid digital agency will oversee social media management, media planning & buying, online reputation management and SEO for the brand
Can the adland weather another lockdown?
Industry experts say that the extent of economic loss during the ongoing wave will primarily depend on how fast the chain of infections can be broken
Startups bring their A-game to IPL ads
Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players
The rise and rise of e-comm advertising in India
The emergence of Amazon, Flipkart, Paytm and Snapdeal as key advertising channels signals a shift in consumer behaviour as more shoppers take to online shopping
Panasonic's AI Refrigerator is 'open to work' on LinkedIn
WATConsult India has launched a LinkedIn profile for Panasonic India’s AI-enabled refrigerators
IMA 2020: Perfetti Van Melle, Pidilite, Asian Paints, Tata Tea, Colors win big
Adi Godrej conferred Lifetime Achievement Award
WATConsult launches ‘Bharat by WATConsult’ for multilingual marketing needs
The agency will be offering a holistic capability stack for local languages on digital
Nobel Hygiene unveils #GiftAzadi campaign for Friends Adult Diapers
The campaign has been conceptualised by The Womb & executed by WATConsult
Racold launches new campaign #DontBeAHeaterHitesh
The brand along with WATConsult has created a quirky character to promote its Omnis range
Rajiv Dingra launches RD&X Network
RD&X Network is a deep-tech network that will drive brand, business, media and data transformation
Cricbuzz celebrates start of IPL 2020 with rap song 'Ab Cricket Buzzega'
The brand, in association with WATConsult, released the film on digital platforms
Bajaj Allianz General Insurance focuses on mental health in new campaign
The campaign crafted by WATConsult aims to accentuate and bring awareness around the importance of the brand's mental well-being kit
Bajaj Allianz General Insurance focuses on mental health in new campaign
The campaign crafted by WatConsult aims to accentuate and bring awareness around the importance of the brand's mental well-being kit
Has Bajaj Allianz campaign for pet dog insurance plan struck the right chord?
The company plans to make digital and social media the preferred means to amplify awareness about the product, given the profile of the core audience
'70% gamers feel time they spend gaming online has increased compared to pre-lockdown'
The finding has been shared by WATConsult in the new issue of WATPapers
Panasonic gives voice to clothes in latest campaign
Designed and conceptualised by WATConsult, the campaign spreads the message of #KapdoKiImmunity
There's creative chaos & we can leverage it as creative people: Surbhi Arora, WATConsult
In today’s edition of Creative Zone, we speak to Surbhi Arora, Regional Head – Creative Strategy, WATConsult on trying to find a sense of creative direction, adapting to the new consumer and more
WATConsult & Bajaj Allianz General Insurance launch digital campaign
The #ContactlessCare digital video commercial depicts a new way of caring in such changing times
Tata Motors celebrates India's legacy of 'Atmanirbharta' ahead of Independence Day
The campaign has been conceptualised by WATConsult
MX Player turns #IdeaChor to promote 2nd season of 'Thinkistan'
The brand team and WATConsult steered away from the traditional methods to market
WATConsult bags social media mandate for UFC
The agency will service the premier mixed martial arts brand from its Mumbai office
70% users will access internet in their local languages by Dec 2020: WATConsult report
The latest report on 'Digital, Diverse & Multilingual India' states that 57% of the audiences watch online videos several times a day with YouTube being their preferred platform
WATConsult bags ORM & Digital Listening duties for HMD Global
The agency bagged the account following a multi-agency pitch and will now handle the brand from its Mumbai office
WATConsult bags e-commerce mandate for Meyer Vitabiotics
The agency’s e-commerce division will be offering integrated solutions
WATConsult ensures mental well-being of its employees with MindPeers partnership
The agency not only aims to initiate this tie-up for a specific time but also, intends to let its employees use these services till the end of this year
WATConsult bags e-commerce mandate for Nobel Hygiene
The account will be handled by the agency’s e-commerce division, ecommencify
#StarbucksCelebratesMoms with a special dedication this Mother’s Day
The campaign was conceptualised and executed by WATConsult
Godrej's new 'slice of life' campaign touches upon gender equality
The campaign features Godrej Appliances employees at their homes, sharing the burden of every day
Bajaj Allianz General Insurance salutes 'Coronavirus Warriors' in global video
Conceptualised by WATConsult, the video showcases doctors, medical workers and citizens who are bravely doing their bit to fight this global crisis
WATConsult appoints Mahesh Nazare as Director - HR, Learning & Development
Nazare will oversee the HR vertical at WATConsult with a strong focus on Learning & Development
Voice technology market to cross Rs 210 crore by 2020 end: WATConsult report
The report states that 60% of smartphone users give voice commands to Google Assistant for results on queries and navigation while travelling
IndiaFirst Life launches awareness campaign with WATConsult
#YeTohCertainHai campaign has gone live pan India across hoardings, OOH, Digital and Radio
WATConsult launches empowering digital campaign for Wacoal India
The key communication of the campaign revolves around how women should embrace their true selves
WATConsult names Heeru Dingra as new CEO
Current CEO Rajiv Dingra will take up the role of Chief Mentor and Advisor