wedding
With the wedding season creating multiple purchase occasions, marketers say focus is on digital, influencer & in-store visibility; higher per-wedding budgets, premiumisation driving spends
A P Sriram Nov 17, 2025 1:32 PM
Brands homegrown and global that gained significant media attention during the grand nuptials and related festivities
The campaign by the matrimony app reinforces its commitment to provide couples with hasslefree wedding planning
e4m Desk May 27, 2024 12:24 PM
The campaign hoardings have been placed smartly next to a jewelry shop brand or wedding suit brand
He also emphasized on the importance of community support and collaboration in a LinkedIn post
e4m Staff Mar 23, 2024 6:52 PM
Mittal, Regional VP, India & Southwest Asia, Hyatt talks about 'Perfectly Yours 2.0', personalized wedding experiences, changing consumer trends, performance of the wedding sector and more
Ritika Raj Jan 29, 2024 12:15 PM
There will be special editions for Christmas, New Year, Weddings and Valentine’s Day comprising exclusive content packages
NATIVE CONTENT Dec 19, 2023 4:02 PM
From Netflix to Myntra, brands gushed as they wished the couple on their wedding
exchange4media Staff Feb 8, 2023 2:52 PM
The campaign encourages soon-to-wed couples to take a Rental Health Day together
exchange4media Staff Dec 7, 2022 12:11 PM
The campaign talks of festive looks and the excitement of getting dressed for the wedding season
exchange4media Staff Oct 11, 2022 2:28 PM
The glamorous evening will be co-hosted by The Taj Mahal Palace and WeddingSutra.com
exchange4media Staff Sep 18, 2022 9:19 PM
The couple has already been endorsing brands together but it will be interesting to see what brand #Ralia does in the future for marketers and advertisers, say experts
Sonam Saini Apr 14, 2022 8:53 AM
We bring to you a comprehensive list of the month’s most trending topics and moments as compiled by Starcom
exchange4media Staff Mar 12, 2022 9:39 AM
The virtual wedding took place on YUG, a Metaverse platform, on 5th Feb 2022 and coincided with the physical event held in Bhopal
exchange4media Staff Feb 7, 2022 7:08 PM
The #ManyavarAaGaya campaign revolves around the curiosity and excitement of the grand appearance by the Dulha along with the hook step that is set to become a trend in no time
exchange4media Staff Nov 16, 2021 3:45 PM
AkzoNobel India MD Rajiv Rajgopal talks about the brand’s innovations for the season
Mansi Sharma Nov 9, 2021 8:22 AM
C Sukumaran, Canon India Director - Consumer Systems Products and Image Communication Business lets us in on leveraging the wedding photography segment in the south for the campaign
Mansi Sharma Jul 22, 2021 8:06 AM
#ApnoWaaliShaadi is a set of 6 TVCs, highlighting how weddings should be more about family and loved ones
exchange4media Staff May 1, 2021 8:26 AM
WeddingBazaar to digitise the wedding services industry to help thousands of SMEs, MSMEs and entrepreneurs by providing them state-of-the-art products and services
exchange4media Staff Feb 10, 2021 4:07 PM
Adhish Zaveri, Director – Marketing, Shaadi.com, says that people looking at matchmaking now see value in coming online
Simran Sabherwal Sep 15, 2020 9:12 AM
The full-service tech-enabled social celebration vertical will be separate from their corporate service
exchange4media Staff Aug 18, 2020 11:23 AM
Ranjani Krishnaswamy, General Manager – Marketing, Jewellery Division, Titan Company Ltd., shares insights into the latest campaign from Tanishq, leveraging digital, the post-COVID future and more
Nafisa Shaheen Jul 2, 2020 8:39 AM
Guest Column: Adhish Zaveri, Director-Marketing, Shaadi.com, says that it’s paramount for marketers to embrace the importance of driving business growth, particularly in these uncertain times
Adhish Zaveri Jun 17, 2020 8:26 AM
The brand campaign TVC is expected to launch in June and will run through the season
exchange4media Staff May 30, 2020 3:36 PM
Lulla, the chief content officer of Eros Group, talks to e4m about creating a web series during the lockdown, the challenges they faced as a team and plans for more original content in the future
Sonam Saini May 12, 2020 8:51 AM
The graduating students excelled with 56% of them scoring above 70% and 13% of the students achieving above 80%
exchange4media Staff Mar 16, 2020 10:16 AM
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