In the wake of WHO asking for curbs on marketing of junk foods, brand experts say companies need to proactively monitor advertising messages & media choices, and be clear in communication
There's a 25% jump in the ad spends of Amazon Seller Services, Amazon Internet Services, Amazon Wholesale India, and Amazon Pay India this year compared to FY21, according to Tofler
Guest Column: Piyal Banerjee, Head- External Communications, IPM India Wholesale Trading Private Limited, outlined that highly engaged customers are more likely to convert to brand advocates
He will be responsible for ad-tech innovation, data-driven content creation, using AI/ML for insights in content & ad relevance, and seamless user experience
Rishi Pratim Mukherjee, Co-founder & COO at ScoopWhoop Media, says data enables them to figure out what topics are trending on the search and social media
Guest Column: Deepa Mohan, Marketing Director, IPM India Wholesale Trading, writes on how marketers will lead the transformation in businesses, helping them bounce back faster and stronger
As part of the campaign, conceptualised by Famous Innovations, consumers can send a Whopper to their special someone by tagging @BurgerKingIndia on social media handles
Banerjee, Head - External Communications at IPM India Wholesale Trading, explains why mutual respect, equity, equality & meritocracy are the key pillars of a balanced workplace
Paytm and Unilever want to educate everyone on the importance of developing a habit of personal hygiene while avoiding transmission of the virus from one person to another
Burger King has upped the ante with its new unappetising ad featuring a rotting Whopper. While some laud the brand's audacity, others are left with a bad taste in the mouth