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Prior to this, Sriparna Tikekar was the Co-founder & Chief Content Officer at ScoopWhoop Media
e4m Staff Apr 18, 2024 11:47 AM

On the occasion of Raksha Bandhan, we spoke to Nitin Saini, VP- Marketing, Mondelez India, about their #BrothersWhoCare campaign & more
Tanzila Shaikh Aug 30, 2023 6:37 PM

As per reports, SAT has said that in case no WTM was available an officer of higher grade could hear the matter
exchange4media Staff Jul 27, 2023 1:55 PM

In the wake of WHO asking for curbs on marketing of junk foods, brand experts say companies need to proactively monitor advertising messages & media choices, and be clear in communication
Tanzila Shaikh Jul 14, 2023 9:19 AM

There's a 25% jump in the ad spends of Amazon Seller Services, Amazon Internet Services, Amazon Wholesale India, and Amazon Pay India this year compared to FY21, according to Tofler
exchange4media Staff Sep 20, 2022 8:12 AM

The new campaign film is a short narrative on Rohit Sharma’s journey, highlighting his individual attitude and spirit
exchange4media Staff Sep 19, 2022 2:58 PM

Anushka will also be the brand ambassador for flagship brand Slurrp Farm, and all future brands of Wholsum Foods
exchange4media Staff Apr 19, 2022 12:47 PM

Industry experts opine that the ad films connect with the brand proposition and develop a purchase intent for the new product
exchange4media Staff Apr 13, 2022 8:31 AM

This is the second acquisition by the group in a month's time as it acquired The Moms Co, early this month
exchange4media Staff Oct 21, 2021 9:12 AM

While presently in its infancy, the industry shows great potential, but concerns about kids' mental health and safety can't be ignored, say experts
Mansi Sharma May 27, 2021 9:28 AM

The network is also planning a massive opening for the show through 360 degree marketing initiatives both in AP/TS
exchange4media Staff Mar 15, 2021 8:25 AM

The show is a Telugu version of the iconic 'Who Wants to be a Millionaire?'
exchange4media Staff Mar 8, 2021 9:55 AM

The show is a Telugu version of the iconic show 'Who Wants to be a Millionaire?'
exchange4media Staff Mar 8, 2021 8:56 AM

Guest Column: Piyal Banerjee, Head- External Communications, IPM India Wholesale Trading Private Limited, outlined that highly engaged customers are more likely to convert to brand advocates
Piyal Banerjee Mar 5, 2021 2:33 PM

The Whopper 360 campaign, conceptualised by Foxymoron, allows users to have some fun while acknowledging how we all got #GrilledBy2020
exchange4media Staff Dec 26, 2020 7:30 AM

Guest Column: Harit Nagpal, MD & CEO at Tata Sky Ltd, writes why engaging with colleagues, a couple of levels away from you, can surprise you
Harit Nagpal Dec 15, 2020 4:42 PM

He will be responsible for ad-tech innovation, data-driven content creation, using AI/ML for insights in content & ad relevance, and seamless user experience
exchange4media Staff Nov 2, 2020 3:03 PM

Rishi Pratim Mukherjee, Co-founder & COO at ScoopWhoop Media, says data enables them to figure out what topics are trending on the search and social media
Nafisa Shaheen Oct 13, 2020 9:14 AM

Flipkart Wholesale is looking to digitally transform kiranas and MSMEs to help them grow faster
exchange4media Staff Sep 24, 2020 1:29 PM

Guest Column: Deepa Mohan, Marketing Director, IPM India Wholesale Trading, writes on how marketers will lead the transformation in businesses, helping them bounce back faster and stronger
Deepa Mohan Aug 27, 2020 9:13 AM

The Group has also announced the acquisition of 100% interest in Wal-Mart India
exchange4media Staff Jul 23, 2020 1:40 PM

As part of the campaign, conceptualised by Famous Innovations, consumers can send a Whopper to their special someone by tagging @BurgerKingIndia on social media handles
exchange4media Staff May 11, 2020 11:23 AM

'Kheloge Aap, Jeetega India' saw participation from seven million TikTok users across the globe in just five days
exchange4media Staff Apr 27, 2020 5:15 PM

Banerjee, Head - External Communications at IPM India Wholesale Trading, explains why mutual respect, equity, equality & meritocracy are the key pillars of a balanced workplace
Nafisa Shaheen Mar 30, 2020 8:08 AM

The Times Group CEO quotes the World Health Organization to assure readers that the likelihood of contracting coronavirus from newspapers is low
exchange4media Staff Mar 24, 2020 4:17 PM

Paytm and Unilever want to educate everyone on the importance of developing a habit of personal hygiene while avoiding transmission of the virus from one person to another
exchange4media Staff Mar 17, 2020 8:00 PM

CEO Zuckerberg confirmed the move through a post on his Facebook page
exchange4media Staff Mar 5, 2020 12:00 PM

Burger King has upped the ante with its new unappetising ad featuring a rotting Whopper. While some laud the brand's audacity, others are left with a bad taste in the mouth
exchange4media Staff Feb 21, 2020 2:35 PM