"You can't just ideate, you have to work till all ingredients are perfectly delivered in order to make a good promo for TV," says Neal Massey, Promo Producer, Zee Network
I rarely see memorable campaigns that run solely on the basis of powerful images and what's lacking in Indian commercial campaigns is the fear of taking risks and creating something that's truly original, says Ambarin Afsar, photographer, Better Photography
Getting younger people to handle social media for brands is like using a steamboat in Bahamas rather than a paddle boat, says Niyagra Hora, Associate Consultant, Percept Profile
Advertising is very dynamic and keeps you on your toes; if you lose the grip, you'll be pushed out, says Prashant Potdar, Creative Innovation Strategist, FoxyMoron
Milind Gonsalves, Copy Supervisor, Asymmetrique admires how digital media fosters communicating with the audience, where the brand can become an experience which in turn drives user-generated content
Misha Paul, Sr Creative Supervisor, OgilvyOne, talks about her fascination for each unique mind with a world of its own in the advertising industry and people who think 'quirky'
While the perks of working for an MNC may be higher than that of a start-up, implementing one's own ideas is what every entrepreneur relates to, says Meter Down's Mulchand Dedhia
Simplicity still makes a lot of sense and it's best to make hay before everything goes haywire, says Gaurav Sapre, Business Development Manager, 22feet Tribal Worldwide
Famous Innovations' Shweta Goud talks about the love-hate relationship she shares with advertising & how she dislikes how some brands are mistreated through irrelevant crazy ideas & how easy it is to fib here
Dhruvil Patel, Senior Account Executive, Tag Worldwide, talks about how advertising has taught him to be meticulous and convey his ideas convincingly
Prachi Lembhe, Social Media Community Manager, Trivone Digital, says social media teaches us to express ourselves & brings people together during any kind of crisis
Just managing dynamism in the digital medium is not all, sustaining it for years is success, says Frazier Barretto, Digital Marketing Manager, STAR India
Kirtan Mankad, Digital Manager, Helios Media, talks about the motivating story of WhatsApp founders and digital medium which he describes as a SMART - Specific, Measurable, Attainable, Realistic, Timely
Sheetal Vanwari, CEO & Co-Founder, Jinn Services says there's plentiful opportunities in India currently to create interesting digital properties, to experiment and to innovate
Shruti Singh, Business Group Head (account P&G) at MediaCom Communications, talks about her highly process driven client, the wide spectrum of learning in media and the trials and joys that follow
Amyn Ghadiali, Head of Strategy, Gozoop, talks about the constant adrenaline rush and excitement that comes with digital marketing, a medium that pays one to be curious
Malik Sumrani, Assistant Manager, Social Media, Aspri Spirits is a digital native whose workaday life revolves around keeping users engaged on social media, a job that is his calling
Today, you can define people who have exhibited interest in a certain type of product as your TG or you may even go up to the extent of defining you TG in terms of their behaviour, says Mediacom’s Junaid Hakim
My field of social media is an exciting one. It is the most dynamic field of marketing by far & also the closest to the final audience which makes it stimulating, says the Director - Social Media Strategy, GroupM
Mobile devices have now become the second screen, and videos will be the most consumed form of content online. So, it's the most critical platform for any business
Social media is a great platform for engaging with our communities. It also allows me to use my creativity to do really fun stuff on these social networks, says Buzzinga's Sudeep Shukla
I do believe in working towards a specific goal. It need not be an award, for me it is the job satisfaction, says Disha's Abinaya Rajkumar
The kind of energy that there is in an agency is totally addictive, which is why people keep coming back to advertising. You seldom realise how much you are working; you are so full of adrenaline, says Isobar's Tanvi Pradhan
That's why our industry avoids producing informative shows that requires more intense viewer engagement & why many channels move towards tabloid-style programming, says NDTV's Pooja Bhardwaj
I love how something's the norm one day & then obsolete the next day. Keeping up with this breakneck speed of relevance is really stimulating & humbling, says Karthik Krishnan, Copy Supervisor at IBS
One should spend 60% of the time in the work that one is supposed to do, 20% in how to better it & remaining 20% on what one loves to do, says GroupM Interaction's Animesh Kumar
Siddhant Mazumdar of Interactive Avenues muses on the merits of figuring out your TG, wanting to spin more Poi & waiting for the time rickshawalas offer WiFi to commuters...
Nambiar, a writer with Leo Burnett Worldwide talks about his learnings from advtg, the 'Fab 4' of the industry he looks up to and his parents wanting him to be a 'good boy'
The newly-appointed ACD of Grey Singapore talks about approaching advertising as an art form, winning metals at Cannes, getting paid for crazy ideas, and more...
Sanjna Shetty, Assistant Producer, Zoom talks about her passion for the job, projects she is proud of, people she looks up to and much more...
The Creative Director of Grey Worldwide talks about changing the way adlanders are perceived, Longhand Awards, creative gurus he looks up to, and more...
Siddhartha Sahni, Vice President - Key Accounts, Webchutney talks about why he looks up to Sudhir Nair at G2, his learnings from social media marketing & more...
Rahul Upadhyaya of MediaCom, in a candid conversation, talks about his philosophy towards work, brands he would like to work on & passion for riding, among other things...
Neeti Gupta, Team Leader - Agencies, Global Advertisers, Mumbai talks about her passion for OOH advtg, negotiating hard & her wish list of brands she would like to work on...
Pratik Mishra, Associate - Social Media at Rediffusion Y&R talks about the high of being in advtg, reality being different from what's shown on TV, ads no longer being monologues, and more...
Being first on the internet has its pros, but if you missed the bus, follow quickly with a unique, refreshing take through the brand lens, says Eshita Jayaswal of Webchutney
Everyone wants to get into social media, but most have very little or no knowledge about it and come into the industry with pre-conceived notions, says Akshay Gurnani, Business Head - North, FoxyMoron
Platforms such as Vine, Reddit, Pinterest and Instagram are underutilised by most brands and agencies in India even today, says Dakshin Adyanthaya, Senior Ideator, Ultra Violet