Meesho elevates Milan Partani as General Manager – Commerce Platform
Prior to the elevation, Milan Partani was General Manager - User Growth and Content Commerce
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Diamonds in today’s India: From family asset to personal statement
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how diamonds in India are shedding tradition-bound meanings and becoming personal markers of achievement
'Piramal is driving growth through omnichannel scale & digital influence'
After unveiling Lacto Calamine’s refreshed identity, Sai Ramana Ponugoti, CEO of Piramal Consumer Healthcare, shares insights on the brand’s portfolio expansion, ambitious growth targets, & more
The merger set to reimagine India’s marketing and communication future
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message’, writes on Omnicom–IPG’s merger and its strategic entry into global communication markets
AI will open up new forms of actionable marketing solutions: Prasanth Kumar
At e4m Confluence 2025, Prasanth Kumar, CEO-South Asia, WPP Media, engaged in a fireside chat with Nawal Ahuja, Co-Founder, e4m, and decoded evolution of TV, reliance on data, skill-building & more
IIFL Home Loans Appoints Ajay Sachdewa as Group Chief Business Officer
IIFL Home Loans has named Ajay Sachdewa as Group Chief Business Officer, strengthening its leadership team to drive growth and deepen customer engagement.
Ola Electric’s CMO Anshul Khandelwal step
Apart from the CMO, the CTO Suvonil Chatterjee has also tendered his resignation
Unsoo Kim reappointed as MD for three years at Hyundai Motor India
Kim has been associated with Hyundai Motor Company since 1991 and Hyundai Motor India since 2002
Karan Bhalla appointed Marketing Lead at Adani Airport Holdings Ltd test neeraj12
Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd y1
How Vistara soared to new heights in brand consistency
Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
Nikita Abhanave named Head of Digital Marketing at Skoda Auto Volkswagen India
Nikita Abhanave was earlier Senior Director - Digital at Mindshare
Assembly Polls: Haryana leads ad spends, J&K gains ground
Leading the charge among top spenders is Congress leader Deepender Singh Hooda, who invested Rs 27.6 lakh on 814 ads
We plan to focus on both organic growth and selective acquisitions: Rana Barua, Havas
Rana Barua, Havas’ Group CEO for India, South East & North Asia, spoke to e4m on his new role, working on the "One Asia" philosophy, the agency’s strategy in the APAC region and more
Ayushmann Khurrana breaks down the concept of a 'gentleman' with The Man Company
Ayushmann Khurrana has also booked 400% returns on his angel investment in the men's grooming company
Driving marketing strategies with data analytics: Now and beyond
e4m Blog: In this post, let’s explore the role of data analytics in marketing, the different marketing analytics tools, the benefits of data analytics in marketing and more
Ashwini Vaishnaw, Anil Kapoor on TIME’s list of 100 most influential people in AI
Vaishnaw is recognized for his leadership in India's AI regulatory landscape, emphasizing a balanced approach to innovation and safeguards
Personalization at scale is key for modern banking: Ravi Santhanam, HDFC Bank
At the e4m BFSI Summit 2024, Ravi Santhanam of HDFC Bank detailed how digital transformation and data privacy are reshaping the direct-to-consumer banking landscape
Shubman Gill and Ananya Panday to represent Beats' new range
The duo is set to be the face of Beats' existing and upcoming marketing campaigns that spotlight the brand's product lineup
Archana Jain's 34-year's journey to becoming the leading lady of PR
With over 34 years of experience, Archana Jain's journey from the hotel industry to becoming the leading lady in PR is truly exceptional
Ananta Nath Jha quits ABP Network
Ananta Nath Jha was the editor of Uncut
Avnish Anand quits CaratLane
Avnish Anand served as Co-founder and Managing Director of CaratLane
WPL: 'When it comes to women cricketers, we look at what they can bring on the table'
Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand salience
Shriram Capital appoints Subhasri as Managing Director & CEO
Subhasri has been serving as the Joint Managing Director
Tania Thanda named Global Marketing Manager at Signify
Prior to this, Tania Thanda was with Intel Corporation as Marketing Manager - Datacentre AI Network Edge
How marketing automation is changing the game for brands and marketers
e4m Blog: In this post, let’s dive deep into the evolving marketing automation techniques, benefits of marketing automation, the use of marketing automation platforms and more
Best ads of the week: Swiggy Instamart’s Rakhi tie-up, Greenpeace’s race to end plastics
Here’s a roundup of all the commercials we loved in Week 3 of August
‘Personalisation means better customer retention; if I retain them, I serve them better’
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate responsible gaming
MobiKwik turned profitable in FY24 with 59% jump in total income: Founders
MobiKwik Co-founder Upasana Taku took to LinkedIn to announce that the payment platform has hit a major milestone with a Profit After Tax of Rs 14 crore and a total income of Rs 890 crore
The 5Ps of Marketing: From Product to People; key concepts for business growth
e4m Blog: In this article, we decode how the 5 Ps of marketing -Product, Price, Promotion, Place and People form a crucial part of marketing analysis for brands or organisations
Mobile Marketing: The key driver of modern digital strategies
e4m Blog: In this article, we dive deep into the current trends in the mobile marketing ecosystem, the evolving mobile advertising techniques in digital age and more
Narayana Murthy birthday: The journey of an entrepreneur
As Infosys Co-founder Co-owner Narayana Murthy celebrates his 78th birthday today, we look at the contributions of the ‘father of the Indian IT sector’
dentsu launches business transformation practice, Dentsu BX, in India
Narayan Devanathan will lead the new practice and continue to report to Harsha Razdan, CEO, South Asia, dentsu
Ajay Padmanabhan named IntelliSmart Infrastructure’s VP & Head of Corp Comm and PR
Before joining IntelliSmart Infrastructure, Ajay Padmanabhan was working with Sterlite Power
Veteran tech journo and author Anand Parthasarathy no more
Prior to becoming a prominent commentator on India's tech space, Parthasarathy served DRDO for over 20 years as a defence scientist on various projects, including the Indian Missile Programme
Print revenue models are weak; Online subscription demands exceptional content: Anant Nath
In an exclusive interview with e4m, Anant Nath, who is the Editor of Caravan, reveals his plan to launch the magazine in multiple other languages
PKL Season 11 Auction: 8 players in the crore club as franchises spend nearly Rs 34 cr
While Sachin Tanwar was taken in by Tamil Thalaivas for Rs 2.15 crore, Haryana Steelers spent Rs 2.07 crore for Mohammadreza Shadloui Chiyaneh
Ananta Das joins Prime Video as Head of Brand PR for APAC
Prior to this, Ananta Das was with Amazon as Brand Lead - PR
Ayushmann Khurrana and KitKat share the importance of taking 'break par sirf break'
The ad has been set to English rock band Queen's iconic song 'I want to break free'
Govt might have faced strong resistance on Broadcasting Bill from big tech too: Anant Nath
The President of Editors Guild of India, Anant Nath, spoke to e4m on Tuesday about MIB withdrawing the second draft of the Broadcasting Services Bill, his apprehensions on the bill & more
Muthoot FinCorp engages ProManage for Hyperlocal Marketing Solutions
The partnership will help in implementing cutting-edge hyperlocal marketing strategies, significantly enhancing customer engagement and satisfaction
Radio Mirchi parent co acquires Gaana for Rs 25 lakh
As per a report, in a recent earnings call ENIL CEO spoke of the integration of Gaana in December 2023
Deepak Rajadhyaksha to join Sun Marathi as Business Head
Prior to this, Deepak Rajadhyaksha was heading Shemaroo Marathibana
Fujifilm to donate medical equipment for people affected by Wayanad landslides
The equipment is worth Rs 6 million, the company said
RAI cheers Telangana govt’s decision to allow shops to stay open till 1 am
This move will create additional jobs, besides providing flexibility and convenience to customers, the Retailers’ Association of India has said
Rana Daggubati to represent Oxemberg
The clothing company has also unveiled a creative campaign featuring the brand ambassador to redefine Oxemberg as a youth brand
Pranay Upadhyaya quits Zee News
Prior to ZEE News, Pranay Upadhyaya held prominent roles at ABP Network for nearly seven years
Broadcasting Bill: Effort to modernize regulation, but requires more transparent approach
Guest Column: Rohit Jain, Managing Partner, Singhania & Co., critically examine the Bill, its objectives, grievance mechanisms, the manner of its introduction, and its practical implications
Time for India to snap out of cookie complacency?
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
Visa names Anand Jha as Vice President, Head of Government Engagement for India, S Asia
Prior to this, Anand Jha was Managing Director, Government Relations at Blackstone for India and South Asia
Vishwanath Sachdev bestowed with Raja Rammohan Roy Award for Lifetime Achievement 2023
Vishwanath Sachdev is a former editor of Navbharat Times