care
Premiumisation in kids’ care has moved beyond products to become a lifestyle choice, reshaping how Indian families spend across education, wellness, clothing and everyday life
e4m Staff Jan 19, 2026 11:58 AM
Industry observers say the feature has been quietly squeezing organic visibility for healthcare players who have historically relied on search-led discovery
e4m Staff Jan 13, 2026 11:38 AM
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
e4m Staff Jan 9, 2026 11:50 AM
Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025
e4m Staff Jan 5, 2026 11:29 AM
Samsung Ads India has announced the appointment of Vignesh V as Director, Ad Sales for the region. With more than two decades of experience across media sales.
Conceptualized by Scarecrow M&C Saatchi, the film emphasizes that the school syllabus shouldn’t be restricted to academics but should also include sports
Kalki will be seen donning the hat of a standup comic for the first time in a series of three video commercials that will be launched digitally
e4m Staff Aug 28, 2024 6:39 PM
The campaign has a 360-degree launch strategy, incorporating digital platforms, television, OTT, print media and out-of-home (OOH) advertising
e4m Staff Aug 28, 2024 4:10 PM
'Her refreshing approach and genuine charm align with our brand’s principles of authenticity and inclusivity,' said Sunil Agarwal, Founder and Chairman of Joy Personal Care
e4m Staff Aug 21, 2024 2:46 PM
The campaign has been shot under the banner Dharma 2.0 and conceptualised by 82.5 Communications
e4m Staff Aug 16, 2024 4:30 PM
The 'Dard Hum Sambhal Lenge' campaign celebrates those who push through their own discomfort to help others
e4m Staff Aug 15, 2024 12:00 PM
The brand also won 15 metals including 6 gold, 6 silver and 3 bronze metals across categories
The brand launched a DVC where the actress connects with her furry fans
e4m Staff Jul 19, 2024 4:08 PM
Since Ravi Shastri is an avid pet lover himself, he can connect with Petzzco's target audience on an emotional level, the company said
e4m Staff Jul 15, 2024 10:56 AM
Ranveer Singh created a big splash this year with his Bold Care ad and won plaudits for stoking conversations around men's sexual health
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
Sohini Ganguly Jul 5, 2024 8:51 AM
Prior to this, Sanath R Pulikkal was with Dabur India as General Manager of Marketing - Home Care
e4m Desk Jun 18, 2024 11:43 AM
The summit took place on the 9th of May, 2024 at The Imperial Hotel in New Delhi
e4m Staff May 16, 2024 5:29 PM
Rajat Jadhav, the co-founder and CEO of Bold Care, talks about marketing challenges for brands in the sexual wellness category
Sohini Ganguly May 16, 2024 9:10 AM
The winners were recognised for delivering excellence, transparency and clarity in the annual reports that helps investors make the best decisions
e4m Staff May 10, 2024 7:04 PM
The personal care appliance company has released a parody ad that mimics the original print advertisement by the Bombay Shaving Company that showed solidarity towards Prachi Nigam
Mathur is presently company’s Head - Growth & Transformation for South Asia
PGHH’s operating revenue for the quarter rose 13.4% yoy to Rs 1002.2 crore from Rs 889.1 crore
Before joining Glenmark, Zoya Pandey was with Abbott for over 13 years
A beacon of knowledge and support for cancer patients, survivors and caregivers
e4m Staff Apr 24, 2024 5:05 PM
The billboards, strategically placed in high-traffic areas of the city, feature witty exchanges between the two brands
The film, which features Johnny Sins also, is part of the brand’s #TakeBoldCareOfHer initiative
e4m Staff Apr 3, 2024 12:01 PM
The full-service creative duties of the brand will be handled by the agency’s Mumbai office
The star duo have been featured in the commercial of the brand launched during IPL 2024
e4m Staff Mar 28, 2024 12:13 PM
After firing the first salvo with an ad spoofing I.N.D.I.A Alliance, the party has followed up with three other films
e4m Staff Mar 28, 2024 9:04 AM
The two bagged the account after competing with over a dozen agencies, said the report quoting people privy to the matter
The TVC has been conceptualized by Ogilvy & Mather, India and developed by Director Surjo Deb of Ubik Films
e4m Staff Mar 18, 2024 2:26 PM
Dream11, Vimal, Asian Paints, Charged by Thumsup, Joy Personal Care, Dettol and Amul come on board
SRK will endorse JOY Lemon Face Wash, among other flagship products of the company, alongside Sanya Malhotra
e4m Staff Mar 12, 2024 1:55 PM
The 7th annual edition of the BW Healthcare World of BW Businessworld Excellence Summit & Awards took place recently in the national capital
e4m Staff Feb 29, 2024 4:07 PM
The branding of Joy Personal Care will be featured on the non-lead arm of the team’s official jersey along with spectator seat branding and screen branding
e4m Staff Feb 27, 2024 10:31 AM
Advent of digital medium & social media has aided the ad industry and brands in the sexual wellness category to get more creative but the communication should be in good taste, shared industry experts
Tanzila Shaikh Feb 27, 2024 8:53 AM
Shalabh Dang’s last assignment was with Red.Health as Chief Revenue Officer
e4m Staff Feb 21, 2024 4:36 PM
The ad by Earlyman Films lampooning saas-bahu serials features Johnny Sins and Ranveer Singh as brothers amid a family-style 'kalesh'
e4m Staff Feb 12, 2024 12:45 PM
The agency will now manage the social media and media duties for three of its brands - Skore, Eva and MsChie
e4m Staff Feb 5, 2024 11:49 AM
From quirky selfie spots to dog-friendly water dispensers, Pet Fed 2023 in Delhi saw brands going all out to get noticed
Chehneet Kaur Dec 19, 2023 5:25 PM