care
The move reflects the growing importance of creator-led marketing in major global sporting events
e4m Staff Jun 23, 2026 12:30 PM
He most recently served as Managing Director – Media and CXM at dentsu Singapore
e4m Staff Jun 18, 2026 12:09 PM
Puri is currently the Managing Director and Chief Executive Officer of Cipla Health
e4m Staff Jun 18, 2026 11:07 AM
Colleagues, political leaders paid tribute to Amit Tiwari, remembering his contribution to journalism
e4m Staff Jun 18, 2026 10:50 AM
According to sources, she will host the channel's flagship show, 'News Ki Pathshala'
e4m Staff Jun 18, 2026 8:58 AM
Liyaquat brings with her over 19 years of experience in broadcast journalism, political reporting, prime-time anchoring and newsroom leadership
e4m Staff Jun 18, 2026 8:55 AM
Rubika Liyaquat has been appointed as the Senior Executive Editor – TNNB and Vice President – Special Projects
e4m Staff Jun 17, 2026 1:45 PM
Ahmed has previously held roles at Gabriel & Co., AstraZeneca, Unilever India, RB and Oracle India
e4m Staff Jun 17, 2026 12:39 PM
Aparajita Puri joins Microsoft after nearly 12 years at McKinsey & Company, where she was most recently a Partner
e4m Staff Jun 17, 2026 10:27 AM
Prior to this, Seema Kumar was with Microsoft as Sr. Director, Azure Infrastructure Solutions
e4m Staff Jun 17, 2026 10:18 AM
Prior to this, Tipti Kheria was with Radio City India as General Manager - Brand, Marketing & PR
Prior to this, Madhurima Kumar was with Razorpay as Business Head, Ad Platform and Offers
Bopche’s departure follows the earlier exit of Jitender Dabas from Cheil X this year
She most recently held the role of Global Head of Digital at Marico Limited
e4m Staff Apr 20, 2026 10:07 AM
Premiumisation in kids’ care has moved beyond products to become a lifestyle choice, reshaping how Indian families spend across education, wellness, clothing and everyday life
e4m Staff Jan 19, 2026 11:58 AM
Industry observers say the feature has been quietly squeezing organic visibility for healthcare players who have historically relied on search-led discovery
e4m Staff Jan 13, 2026 11:38 AM
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
e4m Staff Jan 9, 2026 11:50 AM
Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025
e4m Staff Jan 5, 2026 11:29 AM
Samsung Ads India has announced the appointment of Vignesh V as Director, Ad Sales for the region. With more than two decades of experience across media sales.
Conceptualized by Scarecrow M&C Saatchi, the film emphasizes that the school syllabus shouldn’t be restricted to academics but should also include sports
Kalki will be seen donning the hat of a standup comic for the first time in a series of three video commercials that will be launched digitally
e4m Staff Aug 28, 2024 6:39 PM
The campaign has a 360-degree launch strategy, incorporating digital platforms, television, OTT, print media and out-of-home (OOH) advertising
e4m Staff Aug 28, 2024 4:10 PM
'Her refreshing approach and genuine charm align with our brand’s principles of authenticity and inclusivity,' said Sunil Agarwal, Founder and Chairman of Joy Personal Care
e4m Staff Aug 21, 2024 2:46 PM
The campaign has been shot under the banner Dharma 2.0 and conceptualised by 82.5 Communications
e4m Staff Aug 16, 2024 4:30 PM
The 'Dard Hum Sambhal Lenge' campaign celebrates those who push through their own discomfort to help others
e4m Staff Aug 15, 2024 12:00 PM
The brand also won 15 metals including 6 gold, 6 silver and 3 bronze metals across categories
The brand launched a DVC where the actress connects with her furry fans
e4m Staff Jul 19, 2024 4:08 PM
Since Ravi Shastri is an avid pet lover himself, he can connect with Petzzco's target audience on an emotional level, the company said
e4m Staff Jul 15, 2024 10:56 AM
Ranveer Singh created a big splash this year with his Bold Care ad and won plaudits for stoking conversations around men's sexual health
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
Sohini Ganguly Jul 5, 2024 8:51 AM
Prior to this, Sanath R Pulikkal was with Dabur India as General Manager of Marketing - Home Care
e4m Desk Jun 18, 2024 11:43 AM
The summit took place on the 9th of May, 2024 at The Imperial Hotel in New Delhi
e4m Staff May 16, 2024 5:29 PM
Rajat Jadhav, the co-founder and CEO of Bold Care, talks about marketing challenges for brands in the sexual wellness category
Sohini Ganguly May 16, 2024 9:10 AM
The winners were recognised for delivering excellence, transparency and clarity in the annual reports that helps investors make the best decisions
e4m Staff May 10, 2024 7:04 PM
The personal care appliance company has released a parody ad that mimics the original print advertisement by the Bombay Shaving Company that showed solidarity towards Prachi Nigam
Mathur is presently company’s Head - Growth & Transformation for South Asia
PGHH’s operating revenue for the quarter rose 13.4% yoy to Rs 1002.2 crore from Rs 889.1 crore
Before joining Glenmark, Zoya Pandey was with Abbott for over 13 years
A beacon of knowledge and support for cancer patients, survivors and caregivers
e4m Staff Apr 24, 2024 5:05 PM
