content-creator
Several influencers and news channels have been facing backlash for tasteless and insensitive content being created around the incident and the related protests
Chehneet Kaur & Soumya Gawri Sep 3, 2024 2:30 PM
I&B Minister Ashwini Vaishnaw said this on Thursday while launching 25 challenges as part of the ‘Create in India Challenge - Season 1’ for World Audio Visual & Entertainment Summit
e4m Staff Aug 23, 2024 9:03 AM
The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media content creators and the general public
e4m Staff Jul 31, 2024 9:06 AM
The course is designed to support content creators to be compliant with the ASCI code and the law, and uphold ethical standards and transparency in the influencer marketing industry
Big marketing bucks, data and insights, and rise of social commerce have been creating the right grounds for content creation to grow into a viable career choice these days, say experts
Tanzila Shaikh Mar 19, 2024 9:15 AM
With his unique content, Drew Hicks has amassed over 9.3 lakh followers on Instagram and over 4.4 lakh subscribers on YouTube
e4m Staff Mar 12, 2024 12:23 PM
In India, you can find innovation everywhere you turn—even in the preparation of a simple cup of tea!, said Microsoft Founder Bill Gates in a video that has gone viral
e4m Staff Feb 29, 2024 7:27 PM
At Content Jam Summit 2023, content creators share the learnings they have gained over the years
Chaithania Prakash, Ardhra Sajan and Deepika Venkatachalam speak at ABP Network’s The Southern Rising Summit
e4m Staff Oct 12, 2023 7:23 PM
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper content-creator collabs
Nilanjana Basu Oct 11, 2023 8:44 AM
To be eligible, a creator should be a verified user with at least 5 million impressions in each of the last 3 months
exchange4media Staff Jul 14, 2023 10:59 AM
V Raghunandan weighed in on the ongoing content providers v/s telecom services debate for regulatory overhaul, at the FICCI Frames 2023 held in Mumbai on Wednesday
exchange4media Staff May 4, 2023 2:48 PM
While industry players welcome the opportunity to increase the avenue’s monetizing prospects, they want to wait to see how effective it will be for the creators
Nilanjana Basu Apr 24, 2023 11:39 AM
Influencers are venturing into films, launching their own fashion brands and conducting shows & workshops. The creator economy set to grow despite looming recession, experts say
Kanchan Srivastava Dec 2, 2022 8:37 AM
Guest Column: Mahek Chhaya, Group Head – Strategy, Carat India, explores the growing fandom of independent content creators in India
Mahek Chhaya Jul 8, 2022 8:25 AM
According to experts, nano influencers have a higher engagement rate, offering 30% higher chances of consumers purchasing a product that is recommended by them
Kanchan Srivastava Jun 13, 2022 8:55 AM
Guest Column: Growth of a business depends on meaningful fan engagement that the technology of today can offer, writes Samridhi Katyal, Co-Founder, Fandrum
Samridhi Katyal Jun 6, 2022 8:30 AM
At e4m Game On Summit, a panel comprising gamers, creators & influencers shared that an effective marketing strategy is when influencer marketing is combined with the growing popularity of gamers
exchange4media Staff Mar 14, 2022 7:05 PM
The Style Squad aims to build better monetization opportunities, connecting influencers with brands at scale
exchange4media Staff Feb 22, 2022 11:16 AM
The 'no more useless kharcha' campaign aims to make the younger audience consider sleep essentials as a smart investment
exchange4media Staff Jan 15, 2022 8:28 AM
Bolo Live Co-Founder and Chief Product Officer Paul noted that countries like UAE, Oman, Malaysia, Singapore, Saudi Arabia, Italy, Germany and Switzerland are showing strong traction
Javed Farooqui Jan 3, 2022 9:11 AM
Show producer Rohit Raj shared the details of marketing strategies they used to reach a larger cohort of people and why they decided to go heavy on traditional marketing
Mansi Sharma Dec 22, 2021 9:13 AM
The company teams up with Sony Music India and announces the launch of a web series and collaborations with Indian creators and influencers to reach out to millions of gaming aficionados in India
exchange4media Staff Nov 29, 2021 5:21 PM
Mansi Jain, GM and Vice President, Roposo and Commerce for Glance, shared the platform's strategy to build a creator-led live commerce business, which included the Shop 101 acquisition
Javed Farooqui Nov 26, 2021 8:37 AM
As part of our Influencer Series, Bahuguna shares his journey of becoming one of the most popular and successful names in the field
Mansi Sharma Nov 18, 2021 8:43 AM
Today, we feature digital content creator Aashna Shroff in our Influencer series where she has shared her learnings, achievements, and journey so far
Mansi Sharma Nov 16, 2021 8:52 AM
Starting today, we bring you success stories of ‘influencers’ who have been acknowledged for their contributions and great work in the industry
Mansi Sharma Nov 9, 2021 8:52 AM
The #CreateWithCare campaign unites 30 leading YouTube creators, across 8 languages, from across the country
exchange4media Staff Oct 13, 2021 8:15 AM
Brand partners conduct masterclass on content monetization
exchange4media Staff Aug 17, 2021 11:01 AM
Raghavan stated that the surge in revenue is attributed to features like Super Chat, Super Stickers, Channel Memberships and Merchandise
exchange4media Staff Aug 6, 2021 11:59 AM
The plan will include bonus programs to pay creators who hit certain milestones on its apps, according to media reports
exchange4media Staff Jul 15, 2021 10:45 AM
Idea Pins make it easy for creators to publish high quality, long lasting, save-able content directly to Pinterest
exchange4media Staff Jun 30, 2021 9:17 AM
Lomotif Founder & CEO Paul Yang spelled out investment plans, short-term and long-term targets and the platform's strategy for the Indian market
Javed Farooqui Jun 8, 2021 8:19 AM
The multimedia messaging app has also reported 500 million monthly active users
exchange4media Staff May 28, 2021 4:15 PM
Experts also raised concerns about the guidelines' impact on micro & nano influencers and celeb endorsers
Mansi Sharma May 28, 2021 9:24 AM
While presently in its infancy, the industry shows great potential, but concerns about kids' mental health and safety can't be ignored, say experts
Mansi Sharma May 27, 2021 9:28 AM
While the policy may end up being a jackpot for advertisers, creators may feel the pinch with their revenue dwindling, say experts
Mansi Sharma May 21, 2021 10:02 AM
This move by Sochcast will enable creators to listen, create, publish and monetize their content via single window
exchange4media Staff May 17, 2021 6:01 PM
Creators will be eligible to participate if they create original content for Shorts and adhere to YouTube's Community Guidelines
exchange4media Staff May 12, 2021 11:59 AM
The contest #MadeOnRoposo will be judged by actor Neha Dhupia, director and choreographer Farah Khan, and casting director Mukesh Chhabra
exchange4media Staff Apr 22, 2021 4:58 PM
The singer's association with the app will last till the end of the year
exchange4media Staff Apr 20, 2021 12:41 PM
The two companies will form a bespoke Creator Collective, bringing together a select group of forward-thinking and diverse creators who will provide hands-on guidance to IPG Mediabrands’ clients
exchange4media Staff Apr 7, 2021 3:51 PM
Creators can choose existing videos from the Rizzle app or record their own new videos, add a soundtrack of their choice and share their masterpiece with the world
exchange4media Staff Apr 6, 2021 3:48 PM
This initiative in India is a content creator collective that will see some of the finest talents come together week on week, to collaborate and help each other amass more followers
exchange4media Staff Mar 16, 2021 4:23 PM
The channel is a hub where people can head in their leisure/‘bored’ times and create innovative content
exchange4media Staff Mar 12, 2021 1:03 PM
The social networking giant has also opened monetisation to more content creators by updating in-stream ad eligibility
Javed Farooqui Mar 12, 2021 12:44 PM
The quantum of tax will be determined based on the submission of valid tax forms, how much a channel earns from US viewers, and if a valid claim under the tax treaty India has with the US
exchange4media Staff Mar 12, 2021 12:18 PM
The social media giant also plans to have its own version of the Reels feature on the main app
exchange4media Staff Mar 9, 2021 1:03 PM
Twitter CEO Jack Dorsey shared that one of the company's goals is to reach at least 315 million mDAU in the fourth quarter of 2023
exchange4media Staff Mar 1, 2021 8:30 AM
