Bajaj Auto’s General Manager Rishabh Bajaj and President – Marketing, Sumeet Narang, spoke to e4m on the strategy behind the newly launched Chetak C25 & more
The IPO will open for subscription from October 7 to 9, the allotment of shares is expected to be finalised on 10 October, with the listing scheduled on the BSE and NSE on 14 October 2025
Rajat Abbi, VP-Global Marketing, CMO, Greater India, Schneider Electric, lets us in on the company's media mix, B2C focus, festive marketing initiatives and more
Neeta Linz, General Manager- Brand Marketing, LG Electronics India, shares insights about the brand's campaign, shifting brand perception, connecting with consumers and more
At the heart of the #PowerThePotential campaign is a digital film that tells the story of a woman and her mother-in-law embarking on an entrepreneurial venture together
In the GPAI Summit 2023, delegations of 28 member countries and European Union including 5 Ministerial delegations (Canada, France, Japan, Turkiye, UK) are participating
'This new identity is aligned to Tata Motors' commitment to sustainability, pioneering innovation and focus towards community development,' said the brand
EV brands have allocated most of their ad spends on digital channels like social media, search and display advertising; creating immersive experiences is also picking up, say industry players
Rail Bhawan, Baroda House and Travancore House in New Delhi, Varanasi Cantt Railway Station and Bareilly Junction are some buildings that have been illuminated
The MD and CEO of Bajaj Electricals engaged in a fireside chat with Dr. Annurag Batra, Chairman & Editor in Chief, BW BusinessWorld, and Founder, e4m, at the e4m TV First conference
The brand boarded three metro trains with internal and external branding on Mumbai Metro Line 2A and 2B (DN Nagar to Anand Nagar) and Line 7 (Andheri East to Dahisar East)