Kenvue appoints Madhav Nayak as Vice President & Chief Marketing Officer for Asia-Pacific
Prior to this appointment, Madhav Nayak was associated with Yum! Brands
den
Independent agencies enter 2026 focused on deeper mandates and AI-led growth
Agency heads are broadly cautiously optimistic about 2026 and say they are expecting growth to be steady and sustainable rather than aggressive
BFSI Breaks The Mould
No longer the quiet corner of advertising, India's BFSI sector is now unleashing an ad blitz to win Gen Z hearts and Bharat's wallets
can be the case for Dentsu globally
Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for , the process of rebuilding and much more
Hershey appoints Michael Del Pozzo as President of US Confection
In this role, Del Pozzo will lead Hershey's next phase of growth in the US with a portfolio of brands including Hershey's, Reese's and Jolly Rancher
‘India can really be the test case for Dentsu globally’
Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India, the process of rebuilding and much more
Cheil India gets Sudhir Das as Senior Executive Creative Director
Sudhir Das was previously with Dentsu Creative as Group Executive Creative Director
Dentsu Creative hires Romit Nair as National Creative Director
Prior to this, Romit Nair was with FCB Ulka
VFX company Identical Brains Studios Limited’ files DRHP with NSE Emerge
The IPO comprises a fresh issue of up to 36,94,000 Equity Shares with a face value of Rs. 10.00 each
PTI completes 77 years of journey as a news agency
To commemorate this occasion, senior editors of PTI met President Draupadi Murmu at Rashtrapati Bhawan
Taide Guajardo named new ISBA Vice President
Prior to this, Taide spent over three decades in marketing at Procter and Gamble
McCain Foods partners with dentsu India & Posterscope for monsoon campaign
dentsu X India has developed an eight-week media plan, covering ten key markets, for the campaign
Debjani Ghosh steps down as Nasscom President, Rajesh Nambiar to take over
Debjani Ghosh has been the President of the National Association of Software & Services Companies (NASSCOM) since April 2018
Media agencies snap up major influencer firms as marketing trends evolve
From dentsu to Publicis to GroupM, top media agencies in the world are expanding their capabilities in the burgeoning influencing marketing sector by taking premium influencer firms on board
We aim to take the offline experience & replicate it online: Sandra Daniels, Modenik
Sandra Daniels, VP – Marketing, Women’s Category at Modenik Lifestyle, speaks on their latest campaign and why an elevated customer experience is the differentiator in the intimate wear category
dentsu launches business transformation practice, Dentsu BX, in India
Narayan Devanathan will lead the new practice and continue to report to Harsha Razdan, CEO, South Asia, dentsu
Brands celebrate independence with inspiring patriotic campaigns
A look at the prominent brands that launched campaigns capturing the essence of freedom and patriotism
Dentsu Group sees positive momentum in Q2 FY24 with growth in India
Dentsu Group’s APAC organic revenue has decreased by 6% in Q2 and by nearly 7% in the first half of the year
Aaj Tak hosts show on Bhagat Singh with AR filter for Independence Day
The AR filter offer its users to virtually wear Bhagat Singh’s iconic hat and moustache
Independence Day 2024: Brands fly the flag of patriotism high
As India celebrates 78th Independence Day, brands drenched themselves in the colours of the tricolour as they launched creative ad campaigns
JSW Paints pays tribute to the colours of India in new Independence Day campaign
Conceptualized by TBWA\India, the campaign offers a fresh perspective on the Indian national flag
Niva Bupa Health Insurance Company says this I Day ‘Sirf Chutti Mat Manao’
The campaign features actor Mohammed Zeeshan Ayyub
ITC pays tribute to the nation with ‘Desh Ek Raag’
The composition, created on the occasion of India’s 78th Independence Day, has been performed by the gurus and Scholars of ITC SRA
ET NOW and ET NOW Swadesh announce special programming for 78th Independence Day
Both channels will air a series of content with the theme ‘India @100’
Nayara Energy salutes the unrelenting spirit of India in new Independence Day campaign
The film has been directed by Mumbai-based digital agency ibs fulcro
Tata Tea celebrates India's glorious post-independence journey
The film spotlights India's milestones from the Green Revolution of Punjab that bolstered India's grain self-sufficiency to Delhi’s 1982 Asian Games that heralded the start of colour TV revolution
Public App launches #PublicSalutes campaign to celebrate India’s Freedom Fighters
The #PublicSalutes campaign is an ode to the spirit of India's freedom fighters, delving into the lives of unsung heroes who etched their names in the accounts of history
Gia Fernandes elevated to National Creative Director - West at Dentsu Creative Webchutney
Prior to this, Gia Fernandes was the Executive Creative Director at the agency
e4m Health & Wellness Marketing Awards: Pentacle named ‘Independent Agency of The Year’
The agency took home 8 metals including 4 golds and 4 silver metals across categories
86% of CMOs see creativity as crucial for driving biz growth: Dentsu Creative CMO report
The percentage of CMOs agreeing that Generative AI will never make content that moves us declined 18 percentage points year on year
Ajeet Shukla named National Creative Director and Creative Head-West at Dentsu Webchutney
Prior to this, Ajeet Shukla was Group Executive Creative Director at Dentsu Creative
Ad legend Brendan Pereira no more
Brendan Pereira, Co-founder of Chaitra Advertising (now Leo Burnett), passed away today; he was 96
Toyota Motor Asia talks of 'starting the impossible' at Paris Olympics
The campaign for the regional Olympics and Paralympics has been curated by dentsu creative, Singapore
Sonia Sharda elevated as Senior Vice President at Dentsu Creative
Prior to this, Sonia Sharda was the Vice President - Business at the company
Mohanlal teams up with Club FM and Asianet Movies for 'Aiden'
The venture is set to premiere on 19th July at 7:00 PM exclusively on Club FM Radio
Rajat Sharma elected President of NBDA
The unanimous election took place during NBDA’s board meeting held on Tuesday
VML India’s Durex campaign encourages gender identity conversations in classrooms
VML and Durex worked with students, teachers, school body heads and government officials to create a course specifically focused on educating the educators on having these difficult conversations
Dentsu Creative India appoints Abhijat Bharadwaj as CCO
Abhijat Bharadwaj will co-report to Amit Wadhwa and Sahil Shah
New online course empowers businesses to identify digital blind spots
The course has been curated by ThedigitfellowAcadeny's Founder Subhobroto Chakroborty
Nishant Mishra elevated as Associate Vice President at Dentsu Creative
Prior to this, Nishant Mishra was the Business Head - North
‘Audio should operate without needing crutches’
At e4m Golden Mikes - Radio & Audio Conference, industry experts deliberated on the ‘Evolution of audio content: From Radio to Podcasts’
We have significantly increased our ad spends: Shekhar Tewari, Modenik Lifestyle
Shekhar Tewari, CEO, Modenik Lifestyle, talks about the insights behind the ‘Body Ki Bhasha’ campaign, strategic synergies, brand performance and more
‘Don't convert an RJ into an influencer, convert the influence into ad strategies’
At e4m Golden Mikes Radio & Audio Conference, Radio Mirchi’s Jeeturaaj, Big FM’s Vrajesh Hirjee, Fever FM’s RJ Rahul and Radio City’s Ginnie Mahajan discussed the persona of RJs as influencers
Pocket FM win several awards in sci-fi category at e4m Golden Mikes Awards 2024
Horror audio series Yakshini shines
How marketers can leverage radio to build and strengthen brands
At exchange4media Golden Mikes - Radio & Audio Conference 2024, industry experts discussed ‘The Power of Sound: Leveraging Audio to Build and Strengthen Brands’
e4m Golden Mikes Awards and Conference: Glimpses
The e4m Golden Mikes Awards and Conference was a celebration of exceptional and innovative excellence in the Radio & Audio industry
Steep licence fee & govt control hampering profitability: Radio experts
At the e4m Golden Mikes Radio & Audio Conference 2024, BIG FM’s Abe Thomas and Fever Network’s Ramesh Menon shared insights on ‘The roadmap ahead for radio in the digital era’
Radio remains a great medium & is unlikely to go through fragmentation: Shashi Sinha
At e4m Golden Mikes Radio & Audio Conference 2024, Shashi Sinha, IPG Mediabrands CEO, shared industry insights as he recalled his associations with Geetmala’s Ameen Sayani & Amul’s Dr Verghese Kurien
e4m Golden Mikes Awards 2024: Aaj Tak Radio wins gold for its ‘Ek Bakhat Ki Baat’ show
The radio channel also bagged a bronze metal for its podcast ‘Nothing But The Truth’
e4m Golden Mikes Awards: RJ Vrajesh Hirjee, RJ Ayantika & RJ Shonali named RJ of the year
The other winners in the category are RJ Ginnie Mahajan, RJ Jeeturaaj, RJ Annu Kapoor, RJ Aishappath Adhishh, RJ Agni and RJ Firoz