An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success

Chehneet Kaur Aug 7, 2024 8:42 AM

The advertising sector has its fingers crossed for startups as the year 2023 was marred by problems such as extended funding winters, layoffs, shutdowns and retrospective taxes

Kanchan Srivastava Jan 29, 2024 8:53 AM

Industry players say the language of the charter favours advertisers to the detriment of the agencies and that it could slow down the digital transformation of the advertising ecosystem

exchange4media Staff Aug 4, 2023 8:33 AM

e4m Confluence 2022 saw a panel discussion on ‘Integrated Media Agencies vs Digital Specialists’

exchange4media Staff Oct 10, 2022 10:56 AM

Nazneen Joshi, Nikhil Kashyap and Neelanjan Dasgupta get new designations

exchange4media Staff Jun 9, 2022 3:43 PM

The nationwide talent hunt #StoryForGlory has been rolled out to find the next big storytellers across the various domains of content

exchange4media Staff May 10, 2022 12:10 PM

As part of the partnership, Dailyhunt will create, publish and promote over 5300 content pieces across snackable formats

exchange4media Staff Mar 11, 2022 1:55 PM

Rajesh Pantina, Director, Marketing, APAC, InMobi, writes on how marketers today are re-evaluating their priorities and strategies to make a difference in this new era

Rajesh Pantina Mar 1, 2022 8:27 AM

The four-week, full-time intensive learning programme OMG Bootcamp is designed to provide a launchpad to aspiring digital specialists

exchange4media Staff Oct 7, 2021 11:27 AM

Puri will be reporting to Dhruv Warrior, National Creative Director

exchange4media Staff Sep 17, 2021 12:43 PM

According to the study, Amazon.in has emerged as the key touchpoint for product research with nearly 73% of all online researchers accessing it before making a purchase (online/offline)

exchange4media Staff Aug 25, 2021 8:31 AM

The digital lending platform will be responsible for providing strategic communication and digital counsel to strengthen Rupeek’s brand image

exchange4media Staff Aug 12, 2021 3:41 PM

The conversational ad campaign has posted an 8.29% increase in customer engagement

exchange4media Staff Jul 27, 2021 11:30 AM

The digital agency will be continuing its partnership with the brand for the second year in a row

exchange4media Staff Jul 13, 2021 1:59 PM

Sinha, CEO & Chief Strategy Officer, Leo Burnett South Asia, shares that most of the agency’s new acquisitions are integrated mandates

Misbaah Mansuri Jul 5, 2021 8:12 AM

Django Digital Founders Aashay Shah and Shivang Shah discuss the entrepreneurial journey and the success story of their agency, in a conversation with exchange4media

Rasika Kiran Upasani May 27, 2021 8:39 AM

The agency has adopted 'Brands Accelerated' as its tagline that will sit beneath a reimagined logo

exchange4media Staff Mar 16, 2021 2:05 PM

The aim of the partnership is to solidify the stance of the network with a developing breadth and depth across media, technology, creative & data services

exchange4media Staff Feb 26, 2021 3:50 PM

Google and Chrome apps had also surpassed 400 million monthly active users in the country while Facebook app had about 325 million monthly active users last month

exchange4media Staff Jan 13, 2021 9:05 AM

In his new role, Fallon will be responsible for planning and driving business growth across branding and digital marketing

exchange4media Staff Jan 12, 2021 4:41 PM

Elated on this win, Anuja Deora Sanctis, Founder & CEO, Filter Coffee Co., said, we are glad to partner with Charmacy India in helping them build digital media presence

exchange4media Staff Jan 4, 2021 1:25 PM

Anushree Pacheriwal, co-founder, Gemius Design Studio, says, they are excited to set new benchmarks

exchange4media Staff Dec 23, 2020 12:50 PM

The appointment sees OMG take on the complete paid media duties for all of Electrolux’s brands

exchange4media Staff Dec 21, 2020 12:26 PM

Tribhuwan Joshi, Brand Communication, Public Relations & CSR, Fujifilm, talks on new business strategies, altered communications, marketing interventions, festive season offerings, and more

Nafisa Shaheen Dec 15, 2020 8:40 AM

Along with offering the complete ecommerce package, Motivator will keep an adaptable and agile approach to reach their customers

exchange4media Staff Dec 9, 2020 2:48 PM

This is part of updates that the search engine giant has brought to it News Showcase

exchange4media Staff Dec 4, 2020 8:04 AM

Industry experts Anubhav Sonthalia, Gaurav Shitak and Sandesh Gupta shared their insights on the potential of search engine advertising, and the future of voice and vernacular search.

exchange4media Staff Dec 3, 2020 9:05 AM

Experts opine that brands are increasingly understanding the value of PR and are open to exploring new methodologies like influential marketing to reach their target audience

Nafisa Shaheen Oct 27, 2020 8:45 AM

The new division has three new offerings -- Social Media Analytics, Digital Analytics and Dashboard & Trackers 

exchange4media Staff Oct 20, 2020 10:26 AM

Jackson Fernandez, Head of e-Commerce, PUMA India, & Sridhar Hariharasubramainan, Director, Solution Engineering, Salesforce, on how the brand built a mobile-first experience with Salesforce

exchange4media Staff Sep 11, 2020 1:53 PM

The Chennai-based digital boutique agency has won accounts like PhonePe and Musli Power from diverse sectors ranging from F&B to health & wellness

exchange4media Staff Aug 11, 2020 12:45 PM

Reddy, Head - Corporate Communications at Axis Bank, talks on how the bank is dealing with the COVID crisis, leveraging digital, importance of corporate communication teams and more

Nafisa Shaheen Jun 8, 2020 3:09 PM

Digi Osmosis will conceptualize and strategize campaigns across digital platforms such as Facebook, Twitter, and Instagram

exchange4media Staff Jun 5, 2020 5:37 PM

The opportunity is open to social media influencers or professionals pertaining to content development, graphic design, media planning, video production, editing, photography or tech background

exchange4media Staff May 28, 2020 5:17 PM

The digital-first creative agency has onboarded new clients such as Tata Tele Business Services, UTI Mutual Funds, TransUnion CIBIL, IDC Technologies amongst others

exchange4media Staff May 19, 2020 5:46 PM

Experts weigh in on the digital approach during the time of COVID-19, and believe that management of social media channels is of utmost priority during the lockdown

Nafisa Shaheen Apr 13, 2020 9:19 AM

Mantha, the co-founder & CEO of Brand House Network, shares her views on being an entrepreneur in tough times, the millennial mindset and value gap in the industry

exchange4media Staff Apr 8, 2020 2:27 PM

In their new role, the industry veterans will be responsible for driving sales by effectively strategising, developing, and executing sales plans

exchange4media Staff Apr 6, 2020 3:51 PM

With the acquisition, Nihilent can now amplify its technology stacks by bridging the gap between technology, digital, spatial and creative

exchange4media Staff Mar 19, 2020 4:17 PM

The partnership comes ahead of a busy year for sports in India, with the upcoming Indian Premier League and the Tokyo Summer Olympics 2020

exchange4media Staff Feb 13, 2020 6:16 PM