An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
The advertising sector has its fingers crossed for startups as the year 2023 was marred by problems such as extended funding winters, layoffs, shutdowns and retrospective taxes
Industry players say the language of the charter favours advertisers to the detriment of the agencies and that it could slow down the digital transformation of the advertising ecosystem
e4m Confluence 2022 saw a panel discussion on ‘Integrated Media Agencies vs Digital Specialists’
Nazneen Joshi, Nikhil Kashyap and Neelanjan Dasgupta get new designations
The nationwide talent hunt #StoryForGlory has been rolled out to find the next big storytellers across the various domains of content
As part of the partnership, Dailyhunt will create, publish and promote over 5300 content pieces across snackable formats
Rajesh Pantina, Director, Marketing, APAC, InMobi, writes on how marketers today are re-evaluating their priorities and strategies to make a difference in this new era
The four-week, full-time intensive learning programme OMG Bootcamp is designed to provide a launchpad to aspiring digital specialists
Puri will be reporting to Dhruv Warrior, National Creative Director
According to the study, Amazon.in has emerged as the key touchpoint for product research with nearly 73% of all online researchers accessing it before making a purchase (online/offline)
The digital lending platform will be responsible for providing strategic communication and digital counsel to strengthen Rupeek’s brand image
The conversational ad campaign has posted an 8.29% increase in customer engagement
The digital agency will be continuing its partnership with the brand for the second year in a row
Sinha, CEO & Chief Strategy Officer, Leo Burnett South Asia, shares that most of the agency’s new acquisitions are integrated mandates
Django Digital Founders Aashay Shah and Shivang Shah discuss the entrepreneurial journey and the success story of their agency, in a conversation with exchange4media
The agency has adopted 'Brands Accelerated' as its tagline that will sit beneath a reimagined logo
The aim of the partnership is to solidify the stance of the network with a developing breadth and depth across media, technology, creative & data services
Google and Chrome apps had also surpassed 400 million monthly active users in the country while Facebook app had about 325 million monthly active users last month
In his new role, Fallon will be responsible for planning and driving business growth across branding and digital marketing
Elated on this win, Anuja Deora Sanctis, Founder & CEO, Filter Coffee Co., said, we are glad to partner with Charmacy India in helping them build digital media presence
Anushree Pacheriwal, co-founder, Gemius Design Studio, says, they are excited to set new benchmarks
The appointment sees OMG take on the complete paid media duties for all of Electrolux’s brands
Tribhuwan Joshi, Brand Communication, Public Relations & CSR, Fujifilm, talks on new business strategies, altered communications, marketing interventions, festive season offerings, and more
Along with offering the complete ecommerce package, Motivator will keep an adaptable and agile approach to reach their customers
This is part of updates that the search engine giant has brought to it News Showcase
Industry experts Anubhav Sonthalia, Gaurav Shitak and Sandesh Gupta shared their insights on the potential of search engine advertising, and the future of voice and vernacular search.
Experts opine that brands are increasingly understanding the value of PR and are open to exploring new methodologies like influential marketing to reach their target audience
The new division has three new offerings -- Social Media Analytics, Digital Analytics and Dashboard & Trackers
Jackson Fernandez, Head of e-Commerce, PUMA India, & Sridhar Hariharasubramainan, Director, Solution Engineering, Salesforce, on how the brand built a mobile-first experience with Salesforce
The Chennai-based digital boutique agency has won accounts like PhonePe and Musli Power from diverse sectors ranging from F&B to health & wellness
Reddy, Head - Corporate Communications at Axis Bank, talks on how the bank is dealing with the COVID crisis, leveraging digital, importance of corporate communication teams and more
Digi Osmosis will conceptualize and strategize campaigns across digital platforms such as Facebook, Twitter, and Instagram
The opportunity is open to social media influencers or professionals pertaining to content development, graphic design, media planning, video production, editing, photography or tech background
The digital-first creative agency has onboarded new clients such as Tata Tele Business Services, UTI Mutual Funds, TransUnion CIBIL, IDC Technologies amongst others
Experts weigh in on the digital approach during the time of COVID-19, and believe that management of social media channels is of utmost priority during the lockdown
Mantha, the co-founder & CEO of Brand House Network, shares her views on being an entrepreneur in tough times, the millennial mindset and value gap in the industry
In their new role, the industry veterans will be responsible for driving sales by effectively strategising, developing, and executing sales plans
With the acquisition, Nihilent can now amplify its technology stacks by bridging the gap between technology, digital, spatial and creative
The partnership comes ahead of a busy year for sports in India, with the upcoming Indian Premier League and the Tokyo Summer Olympics 2020