fashion
AJIO breaks tradition by launching Varun Dhawan on LinkedIn in an innovative campaign for its Black Friday sale
e4m Staff Nov 29, 2024 2:59 PM
Nandita Sinha’s elevation comes after Arief Mohamad, Flipkart's VP & Head of Fashion, has decided to move on
Through insightful trend conversations with key fashion opinion leaders, Ajio and Vogue India will delve into the most pressing topics and emerging trends in the fashion world
e4m Staff Jul 31, 2024 4:34 PM
Guest Column: Snigdha Voruganti, Assistant Manager of Communications and Sustainability Innovations at Shahi Exports, shares intricacies of crafting compelling communication for fashion industry
Snigdha Voruganti May 28, 2024 6:25 PM
Prior to this, Sneha Mahant Mehta was Head - Marketing at Apparel Group India Pvt. Ltd
e4m Desk May 20, 2024 12:27 PM
In a chat with e4m, Pepe Jeans' MD & CEO Manish Kapoor talks about changing consumer behaviour, media spends, D2C business and more
Sohini Ganguly Apr 10, 2024 8:42 AM
The tech platform's first video campaign with Athiya Shetty highlights the app's immersive and convenient shopping features
e4m Staff Dec 13, 2023 5:05 PM
Kapoor will be showcasing the brand’s new Autumn Winter Collection 2023
exchange4media Staff Sep 8, 2023 4:52 PM
The campaign features two quirky digital films that capture the joy of shopping at the exchange festival
exchange4media Staff Jun 22, 2023 4:53 PM
He was previously associated with Wildcraft as Chief Revenue Officer
exchange4media Staff Nov 2, 2022 3:04 PM
She will lead strategic marketing and communication efforts for the brand
exchange4media Staff Sep 23, 2022 11:47 AM
The group is responsible for building communities and recognition for men’s comfort wear and innerwear brand through social media with impactful creative assets
exchange4media Staff Jun 23, 2022 5:24 PM
The #WearYourVibe campaign features brand ambassador Alaya F
exchange4media Staff May 16, 2022 5:02 PM
A campaign with the actor will be released across the country
exchange4media Staff May 4, 2022 12:31 PM
The campaign ‘Feel Fresh’ represents a woman who is glamorous in every role she plays, self-assured & seeking inspiration from her surroundings
exchange4media Staff Apr 23, 2022 5:00 PM
Prior to this, Goel was with Colorbar as Lead-marketing communications & international expansion
exchange4media Staff Apr 19, 2022 10:54 AM
Realme India CEO Madhav Sheth says their marketing communication is not only based on sustainability but design and technology as well, and depends on the consumer they are talking to
exchange4media Staff Mar 24, 2022 8:23 AM
Mishra will lead the creative direction of the new brand as Creative Director
exchange4media Staff Jan 31, 2022 5:50 PM
The campaign includes robust engagement with over 150 influencers and celebrities
exchange4media Staff Dec 21, 2021 5:56 PM
The deal grants ABFRL exclusive rights to distribute and sell Reebok products in India and other ASEAN countries
exchange4media Staff Dec 14, 2021 2:06 PM
Today, we feature digital content creator Aashna Shroff in our Influencer series where she has shared her learnings, achievements, and journey so far
Mansi Sharma Nov 16, 2021 8:52 AM
Myntra Fashion Superstar aims to identify India’s next big fashion influencer. The show is now up for its third season
exchange4media Staff Nov 10, 2021 8:17 AM
The 50-second promotional film is an ode to the woman of today, celebrating her life and choices, which in essence is the brand’s DNA
exchange4media Staff Oct 16, 2021 8:08 AM
The 360-degree marketing campaign involves Hrithik Roshan, Kiara Advani, Samantha Akkineni, Vijay Deverkonda, Dulquer Salmaan, Silambarasan, and Disha Patani
exchange4media Staff Sep 30, 2021 3:35 PM
In his special address, Vishak Kumar, CEO - Madura Fashion & Lifestyle, Aditya Birla Fashion & Retail Ltd., spoke about 'Is your brand future proof,' at the Pitch CMO Summit 3.0
exchange4media Staff Sep 27, 2021 8:47 AM
The ‘APAC fashion and Beauty’ report by Talkwalker offers data-driven insight into the conversations and preferences of fashion and beauty consumers across Asia
exchange4media Staff Sep 23, 2021 5:04 PM
Vishak Kumar of ABFRL, CARS24’s Gajendra Jangid and Arjun Mohan of upGrad to take centre stage at the Pitch CMO Summit
exchange4media Staff Sep 21, 2021 8:55 AM
Chandra will be responsible for developing the strategic roadmap for all RITU KUMAR brands
exchange4media Staff Aug 25, 2021 1:35 PM
Urbanic will offer a differentiated collection of over 2500 styles to shoppers on the e-commerce platform
exchange4media Staff Aug 23, 2021 6:09 PM
The show will be centred on conversations about 'meaning, memory and material of fashion'
exchange4media Staff May 11, 2021 11:56 AM
As part of this association, Myntra and Mango are launching their first campaign with the actress on March 19, across digital and social mediums
exchange4media Staff Mar 19, 2021 1:57 PM
Crafted by Brandmovers, the campaign carries a message of body positivity and self love
exchange4media Staff Feb 20, 2021 9:25 AM
Through this partnership, Myntra is supporting children from various government schools across Hyderabad to spread cheer and positivity in their lives
exchange4media Staff Feb 9, 2021 4:06 PM
The sixth edition of ‘India Ka Fashion Capital’ campaign is live on television and digital platforms for a period of 8 weeks
exchange4media Staff Jan 23, 2021 7:27 AM
The one hundred trends are drawn from the culture, technology, travel, branding & marketing, food & drink, beauty, retail, health, business and finance sectors
exchange4media Staff Jan 22, 2021 4:11 PM
Her previous assignments have involved leadership and sales roles at Flipkart Ads, POKKT, 9X Media, Microsoft, Yahoo!, and Bennett Coleman & Co. Limited
exchange4media Staff Jan 6, 2021 12:29 PM
The idea of launching Youthiapa 2.0 is simply to be able to express individuality, identity, boldness, expressiveness, & self-awareness
exchange4media Staff Jan 5, 2021 3:21 PM
Anushree Pacheriwal, co-founder, Gemius Design Studio, says, they are excited to set new benchmarks
exchange4media Staff Dec 23, 2020 12:50 PM
The campaign, being driven by influential fashionistas, urges the audience to engage and participate
exchange4media Staff Dec 22, 2020 4:58 PM
Glance delivers trending content across entertainment, sports, fashion, news, and other content categories in a rich, visual format
exchange4media Staff Dec 22, 2020 3:03 PM
With the launch of Myntra fashion Superstar Season 2, Narayanan, Head of Marketing, shares insights on the growing importance of content & influencer marketing, and the brand’s marketing strategy.
Ritika Raj Dec 9, 2020 8:55 AM
Current MD & CEO J Suresh will be retiring later this year
exchange4media Staff Nov 13, 2020 4:07 PM
The brand films are being broadcast across TV, social media and digital platforms
exchange4media Staff Nov 13, 2020 2:23 PM
The three-day event will bring together some of the leading names in the world of lifestyle, beauty and personal care
exchange4media Staff Nov 4, 2020 5:23 PM
