AJIO Onboards Varun Dhawan as Brand Ambassador
AJIO breaks tradition by launching Varun Dhawan on LinkedIn in an innovative campaign for its Black Friday sale
fashion
Saloni Arora elevated to Business Head at Arvind Fashions Limited
Prior to this, Saloni Arora was Head of Marketing at the company
Myntra CEO Nandita Sinha gets additional responsibility of Flipkart Fashion
Nandita Sinha’s elevation comes after Arief Mohamad, Flipkart's VP & Head of Fashion, has decided to move on
Ajio partners Vogue and GQ for content on fashion
Through insightful trend conversations with key fashion opinion leaders, Ajio and Vogue India will delve into the most pressing topics and emerging trends in the fashion world
Navigating sustainability in communications: Balancing authenticity and greenwashing
Guest Column: Snigdha Voruganti, Assistant Manager of Communications and Sustainability Innovations at Shahi Exports, shares intricacies of crafting compelling communication for fashion industry
Sneha Mahant Mehta is Marketing Head - US Polo Assn at Arvind Fashions
Prior to this, Sneha Mahant Mehta was Head - Marketing at Apparel Group India Pvt. Ltd
We plan to increase spends on content by 11-12% this year: Manish Kapoor, Pepe Jeans
In a chat with e4m, Pepe Jeans' MD & CEO Manish Kapoor talks about changing consumer behaviour, media spends, D2C business and more
Athiya Shetty joins LehLah in celebrating fashion to its fullest
The tech platform's first video campaign with Athiya Shetty highlights the app's immersive and convenient shopping features
Reliance Fashion Factory rolls out ‘Almost Everything’ for the festive season
The campaign has been created by IdeateLabs
Janhvi Kapoor named brand ambassador of KAZO
Kapoor will be showcasing the brand’s new Autumn Winter Collection 2023
IdeateLabs conceptualizes Unbranded to Branded campaign for Fashion Factory
The campaign features two quirky digital films that capture the joy of shopping at the exchange festival
Citykart appoints Ritesh Rathi as President & COO
Rathi last served as Senior Vice President of Walmart
Faballey launches party collection in collaboration with designer Rimzim Dadu
The capsule consists of 30 party-ready separates and sets
Pepe Jeans Inner Fashion appoints Rishi Mohindru CEO
He was previously associated with Wildcraft as Chief Revenue Officer
Arvind Fashion ropes in Soumali Chakraborty as Head of Marketing for Arrow
She will lead strategic marketing and communication efforts for the brand
GOZOOP bags social media & online reputation management mandate for XYXX Apparels
The group is responsible for building communities and recognition for men’s comfort wear and innerwear brand through social media with impactful creative assets
Twenty Dresses by Nykaa Fashion unveils new campaign for its Summer Edit
The #WearYourVibe campaign features brand ambassador Alaya F
Amitabh Bachchan launches sporty-fashion brand #Debongo
A campaign with the actor will be released across the country
Forever New unveils campaign for its Spring Summer collection with Diana Penty
The campaign ‘Feel Fresh’ represents a woman who is glamorous in every role she plays, self-assured & seeking inspiration from her surroundings
Forever New India ropes in Shivani Goel as VP, Marketing
Prior to this, Goel was with Colorbar as Lead-marketing communications & international expansion
Bringing good via business: Realme takes the sustainability approach with new launch
Realme India CEO Madhav Sheth says their marketing communication is not only based on sustainability but design and technology as well, and depends on the consumer they are talking to
Celio Future Fashion awards Digitas India its digital communications mandate
Digitas India won the business after a multi-agency pitch
RBL, Rahul Mishra enter into joint venture partnership to create new ready-to-wear brand
Mishra will lead the creative direction of the new brand as Creative Director
In new campaign, Nykaa Fashion shares the joy of gifting during Christmas season
The campaign includes robust engagement with over 150 influencers and celebrities
Trent's Ekta Saran joins Aditya Birla Fashion as VP Brand Head StyleUp
At Trent, Saran was Head Product & Customer - Zudio
Authentic Brands Group inks long-term strategic partnership with ABFRL
The deal grants ABFRL exclusive rights to distribute and sell Reebok products in India and other ASEAN countries
Nowadays, 90% of campaigns are influencer-led: Aashna Shroff
Today, we feature digital content creator Aashna Shroff in our Influencer series where she has shared her learnings, achievements, and journey so far
Here's how Myntra Fashion Superstar scripted new chapter in influencer economy
Myntra Fashion Superstar aims to identify India’s next big fashion influencer. The show is now up for its third season
Myntra's All About You launches digital film featuring Chitrangda Singh
The 50-second promotional film is an ode to the woman of today, celebrating her life and choices, which in essence is the brand’s DNA
Myntra kickstarts festive campaign ‘Tyohar ki fashion shopping’
The 360-degree marketing campaign involves Hrithik Roshan, Kiara Advani, Samantha Akkineni, Vijay Deverkonda, Dulquer Salmaan, Silambarasan, and Disha Patani
'Make sure your brand is relevant today before you look at future-proofing strategy'
In his special address, Vishak Kumar, CEO - Madura Fashion & Lifestyle, Aditya Birla Fashion & Retail Ltd., spoke about 'Is your brand future proof,' at the Pitch CMO Summit 3.0
Talkwalker: 6 must-know trends for fashion & beauty marketers
The ‘APAC fashion and Beauty’ report by Talkwalker offers data-driven insight into the conversations and preferences of fashion and beauty consumers across Asia
Pitch CMO Summit 2021: How to 'future-proof' brands in uncertain times
Vishak Kumar of ABFRL, CARS24’s Gajendra Jangid and Arjun Mohan of upGrad to take centre stage at the Pitch CMO Summit
RITU KUMAR appoints Nehha Chandra as Head of Marketing
Chandra will be responsible for developing the strategic roadmap for all RITU KUMAR brands
Myntra partners with fashion brand Urbanic
Urbanic will offer a differentiated collection of over 2500 styles to shoppers on the e-commerce platform
RED FM & The Voice of Fashion announce podcast 'Shop Talk'
The show will be centred on conversations about 'meaning, memory and material of fashion'
Mango, in partnership with Myntra, ropes in Vaani Kapoor as first brand ambassador
As part of this association, Myntra and Mango are launching their first campaign with the actress on March 19, across digital and social mediums
aLL celebrates 'Happy Bodies' in new campaign
Crafted by Brandmovers, the campaign carries a message of body positivity and self love
Myntra partners with Lakshmi Manchu's Teach For Change to support less privileged children
Through this partnership, Myntra is supporting children from various government schools across Hyderabad to spread cheer and positivity in their lives
In Flipkart’s latest ad, Ranbir & Alia remind audience the joy in shopping for fashion
The sixth edition of ‘India Ka Fashion Capital’ campaign is live on television and digital platforms for a period of 8 weeks
100 trends that will shape 2021: annual Future 100 Report by Wunderman Thompson
The one hundred trends are drawn from the culture, technology, travel, branding & marketing, food & drink, beauty, retail, health, business and finance sectors
Dina D’Souza joins Trell as VP of Monetisation
Her previous assignments have involved leadership and sales roles at Flipkart Ads, POKKT, 9X Media, Microsoft, Yahoo!, and Bennett Coleman & Co. Limited
Bhuvan Bam launches Youthiapa 2.0 to expand his home-grown merchandising brand
The idea of launching Youthiapa 2.0 is simply to be able to express individuality, identity, boldness, expressiveness, & self-awareness
Gemius Design Studio bags creative & digital mandate for TheRealB
Anushree Pacheriwal, co-founder, Gemius Design Studio, says, they are excited to set new benchmarks
Liva aims towards sustainable clothing with ‘Thoughtfully Fashionable’ campaign
The campaign, being driven by influential fashionistas, urges the audience to engage and participate
InMobi’s Glance raises $145 million from Google & Mithril Capital
Glance delivers trending content across entertainment, sports, fashion, news, and other content categories in a rich, visual format
Reality show helps drive deeper conversations with youth: Harish Narayanan, Myntra
With the launch of Myntra fashion Superstar Season 2, Narayanan, Head of Marketing, shares insights on the growing importance of content & influencer marketing, and the brand’s marketing strategy.
Arvind Fashions Limited appoints Shailesh Chaturvedi as MD & CEOx
Current MD & CEO J Suresh will be retiring later this year
This Diwali, Max Fashion brings the festive spirit home
The brand films are being broadcast across TV, social media and digital platforms
Femina & Grazia India announce Virtual Beauty Carnival
The three-day event will bring together some of the leading names in the world of lifestyle, beauty and personal care