Sanket Upadhyay launches two independent YouTube channels
The channels are named Double Check and Awadh Punch
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Hyundai India drives cricket passion with ICC Men's T20 World Cup 2026 partnership
The automotive giant has rolled out a 360-degree campaign featuring Shah Rukh Khan, pioneering AI-powered advertising as a premier partner of cricket’s biggest tournament
12-min ad cap: Delhi HC refuses to hear matter
The next hearing has now been scheduled for 12 February 2026
Budget 2026: Legacy media players seek pricing reforms, easier funding
Complete removal of duty on newsprint, fixing tax asymmetry between digital and print & incorporation of FM radio into mobile handsets top the Budget wishlist of industry heads
Republic Day Meets ‘Brand India’: How Campaigns Are Speaking To Indians Abroad
From airports to film soundtracks, brands are redefining Republic Day messaging to reflect a modern, emotionally driven ‘Brand India’ for audiences worldwide
Sri Adhikari Brothers Television Network rebrands as Aqylon Nexus Ltd
The company, long established under the Sri Adhikari Brothers banner, has started updating its name across all statutory and regulatory records
Rural India reshapes marketing strategies as 45% digital budgets move beyond Metros
With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content
Dip in profits, patchy consumption: Is India’s ad market under fresh strain?
Media agency heads say the stress is being felt most acutely in traditional media, with brands increasingly prioritising digital for performance-led marketing
Are GST cuts beginning to revive TV advertising?
Industry experts see early green shoots in December, but say the recovery remains gradual
Gadgets360 Emerges as the World’s Top Tech News Platform
The platform recorded 24.51 million unique users worldwide during December 2025
After Lallantop exit, is Saurabh Dwivedi headed to The Indian Express Group?
While there has been no official confirmation so far, reliable sources indicate that discussions are underway for Dwivedi to take on a role centred around Hindi YouTube content
Gaurav Banerjee’s roll of the dice: Rebuilding SPNI in an era of consolidation
Gaurav Banerjee’s first phase as MD and CEO of SPNI has been about internal alignment, stabilising the organisation, resetting reporting structures and rethinking how content and platforms are managed
TV ad volume saw 11% drop in 2025
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
Insurance requires credibility-led communication: Amit Jhingran, MD & CEO, SBI Life
According to Ravindra Sharma, Chief – Brand, Corporate Communication and CSR, SBI Life Insurance, while digital consumption is rising, TV continues to play a significant role
IPG Mediabrands’ Chief Growth Officer Anamika Mehta exits amid post-Omnicom restructuring
Anamika Mehta’s departure marks the first big exit from the IPG group after its acquisition by the Omnicom group last month
Bisleri returns as official hydration partner for Tata Mumbai Marathon 2026
Bisleri will have an on-ground presence at the marathon with hydration stations and mist zones
Shiva Krishnamurthy takes charge as CEO of General Mills India
Shiva Krishnamurthy joined HUL in 2000 and served the organisation for 25 years
ImagiNxt 2026 redefines India's position in global tech leadership
From service provider to innovation powerhouse, ImagiNxt 2026, a two-day festival at Jio World Centre, Mumbai (May 22–23, 2026), will bring together founders, investors, policymakers, and creators
WPL 2026: Brands go beyond jerseys, focus on story-led spots
Jemimah Rodrigues, Shefali Shah, Harmanpreet Kaur and Smriti Mandhana take the lead in campaigns around this WPL
No more 10-min promises: How will Q-Comm woo consumers now?
According to industry leaders, players need to move beyond adrenaline marketing, where the proposition is less about racing the clock and more about becoming an invisible enabler of daily life
Two authorities, one industry: India’s broadcast rules stuck in limbo
While the TRAI frames itself as the guardian of consumer interest and market order, the MIB retains control over licensing, policy framing and final rule-making
How TV news should diversify beyond ads to thrive in 2026
With strong viewership across regional and rural India, TV news is poised to unlock new revenue opportunities
Is CTV really as measurable as marketers believe?
India ended 2025 with 35M+ smart TV homes, and CTV ad spend is rising fast, attracting budgets from linear TV and mobile as it’s seen as privacy-safe, measurable, and performance-friendly
Do music companies’ studio stakes signal a reconfiguration of entertainment value chain?
From Universal’s stake in Excel to Saregama’s bet on Bhansali, labels are moving upstream—reshaping how content is financed, discovered and monetised
Budget 2026: Gaming industry pushes for GST relief & AVGC funding
Industry leaders are hoping the government will move beyond legitimacy debates and focus on enabling sustainable growth, domestic IP creation and global competitiveness
Advertising’s 2026 Pivot: From knowing the user to reading the moment
As data access tightens and AI takes the driver’s seat, personalisation is being rebuilt around intent, trust and real-time judgement rather than identity
Why Pongal is no longer just a regional festive spike for advertisers
Pongal has evolved into a short, high-intent consumption window with brands moving away from momentary festive advertising towards experience-led, cultural storytelling, note industry observers
12-min TV ad cap ruling soon: Broadcasters call for forbearance
Industry watchers have suggested that a compromise ruling is a possibility; court could allow slight flexibility for channels or offer exemptions for specific types of programming
Is digital’s rise rewriting the very role of advertising?
As people, creators and AI shape belief earlier in the journey, advertising is being repositioned—from persuasion engine to trust amplifier: marketers and advertising leaders tell e4m
Asad Ayaz named Chief Marketing and Brand Officer of The Walt Disney Company
Asad Ayaz assumes this new role after eight years as President of Marketing for The Walt Disney Studios, and leading marketing for Disney+
Uniqlo India puts media account up for pitch
The mandate is currently with Mindshare, which came on board in 2019 when the brand entered India
Aim to make Chetak top-selling E-scooter in India, abroad: Rishabh Bajaj & Sumeet Narang
Bajaj Auto’s General Manager Rishabh Bajaj and President – Marketing, Sumeet Narang, spoke to e4m on the strategy behind the newly launched Chetak C25 & more
Delhi HC orders removal of YouTuber Bhuvan Bam’s images circulated without consent
The court did not issue an immediate ruling on the wider issue of Bhuvan Bam’s personality rights
Pongal Playbook: How have media spends evolved for the year’s first festival?
Experts note that while the key shift this year is towards measurability and screen-led planning, there is cautious optimism in advertiser sentiment
Publicis, Initiative Dominate: What 2025’s global media pitch battles signal for 2026
Initiative emerges as the world’s top most agency network, delivering $2.1 billion in total new business in last 3 quarters, as per a COMvergence report
Why episodic brand series build recall that one-off virals can’t
From founder diaries to character-driven stories, brands are turning their social feeds into serialised experiences that audiences return to instead of scrolling past
Budget Wishlist: Broadcasters pitch GST cut on TV, OTT subscriptions to revive demand
According to sources, a broadcasters’ body has urged the government to reduce GST on subscriptions across cable television and OTT platforms from the current 18 % to 5%
Airtel Business names Shreyas Mehrotra as CMO & Head of Digital Sales
Before this promotion, Shreyas Mehrotra served as Marketing Head at Airtel Business
ITC Limited's Anuj Bansal appointed Chief Business Officer for Yoga Bar
Bansal was earlier Executive Committee Member at ITC Foods
Maha civic polls: Parties spend nearly Rs 5 crore on Google & Meta ads
BJP emerged as the largest spender by a wide margin, investing Rs 2.33 crore across 685 ads
Coffee brands go 60–75% digital: Is traditional advertising decaf now?
Once anchored in cafés, in-store visibility, outdoor advertising and physical sampling, coffee brands’ marketing strategies are being fundamentally rewritten
Paramount escalates WBD takeover battle with lawsuit
The lawsuit aims to compel Warner Bros to disclose the financial analysis that led its board to support Netflix’s $82.7 billion cash-and-stock deal
Sahil Shetty to move on from his role as CRO, Business News Cluster, News18 Studio
Shetty has been among the key commercial leaders in Network18’s digital and studio ecosystem over the past several years
AI Overviews drive up healthcare Search acquisition costs, organic CPCs jump 45%
Industry observers say the feature has been quietly squeezing organic visibility for healthcare players who have historically relied on search-led discovery
Why India’s broadcasters are turning to the orange economy
Broadcasters are increasingly integrating digital creators into TV, offering new platforms and opportunities as traditional media adapts to the creator-driven attention economy
Regional language marketing: India’s biggest growth lever
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, on how regional language marketing has become India’s most powerful growth lever, unlocking billion-dollar markets
UK regulator probes X over Grok deepfake images
The government is fast-tracking new legislation as Ofcom investigates concerns over AI-generated sexual content on digital platforms
India’s bets for 2026: Confidence vs concern: Rediffusion-ICYMI report
In this ICYMI report, we break down India's 2026 mindset: how confidence and concern are fighting for the driver's seat.
Karen Ngui to exit as Head of Group Strategic Marketing & Communications at DBS Bank
Prior to joining DBS Bank, Karen Ngui worked at Standard Chartered Bank
Thalapathy Vijay’s political entry: What it means for his brand, films and endorsements
Actor Vijay’s brand now spans cinema and politics, prompting questions about how his films and public image influence each other and the potential implications for his brand