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Hegde has over 25 years of experience working with large media companies like Indian Express, Zee Entertainment, Sony Pictures & ABP Network
Sehgal, a 1988 batch IAS officer from the Uttar Pradesh cadre, was appointed Chairman of Prasar Bharati on March 16, 2024
Gulshan Verma, Director, Amazon Ads, engaged in a conversation with Dr. Annurag Batra, Chairman & Editor-in-Chief, BW BusinessWorld and Founder of exchange4media at e4m Screenage 2025
Designed purely for cybersecurity, the app helps citizens stay protected from online threats
Arun Kumar has earlier led teams at brands like Paytm, Flipkart, and Razorpay
e4m Staff Dec 4, 2025 10:16 AM
Sanjeev Mulchandani has also held senior roles at ZEEL, iTV Network, Network18, among others
e4m Staff Dec 4, 2025 10:06 AM
Industry estimates suggest that e-commerce and quick-commerce platforms together grew 25% year-on-year this festive season
e4m Staff Nov 25, 2025 12:25 PM
Guest Column: Sagar Mahabaleshwarkar, Executive Director at Salt Brand Solutions, pays homage to the late advertising icon Neil French
e4m Staff Nov 25, 2025 10:55 AM
The campaign has been conceptualised by Thought Blurb Communications
e4m Staff Nov 21, 2025 12:34 PM
TV and digital media saw no ad lift in Sept–Oct despite the festive season, reveals TAM data, with experts blaming the slump on the RMG ban
e4m Staff Nov 21, 2025 12:21 PM
Yann LeCun has said he will be starting a company to continue the Advanced Machine Intelligence research programme
e4m Staff Nov 21, 2025 10:28 AM
WPP Media will lead Henkel’s digital media activation across all 30 markets in Europe out of Düsseldorf and London
e4m Staff Nov 21, 2025 10:01 AM
Awasthi had been associated with NDTV India for nearly two and a half years as Consulting Editor
e4m Staff Nov 21, 2025 9:39 AM
Disney+ unveils its festive campaign and new creative platform, ‘A lifetime of great stories’, created by creative agency of record VCCP.
In Odisha’s tribal heartland, unpredictable monsoons are wiping out indigenous crops and with them, centuries of farming knowledge and cultural memory.
e4m Staff Nov 20, 2025 1:58 PM
From hands to feet, voice to vision, our digital tools extend, transform, and sometimes erase the human body.
e4m Staff Nov 20, 2025 1:48 PM
Vanilla Films, creates a poetic brand film rooted in the present with ‘Kasturi’.
Samsung Ads India has announced the appointment of Vignesh V as Director, Ad Sales for the region. With more than two decades of experience across media sales.
Parents accused of selling a three-month-old arrested, along with the couple who say they “adopted” him. The HC has asked what happens to the child
editor@exchange4media.com & exchange4media Bangalore Bureau exchange4media Kolkata Bureau exchange4media Mumbai Bureau Nov 20, 2025 1:01 PM
New Delhi: Seedtag, the global neuro-contextual advertising company, has released the results of a first-of-its-kind neuroscience study conducted with Professor Moran Cerf of Columbia University.
OPPO India launched the much-awaited OPPO Find X9 Series with its latest brand campaign, ‘Make Your Moment’. The film celebrates a vibrant generation of storytellers who see the world differently
editor@exchange4media.com & exchange4media Kolkata Bureau Nov 20, 2025 11:38 AM
A 'unity of purpose' has been witnessed between Hindu and Muslim supremacists, who consider themselves the sole spokespersons of 'their community'.
e4m Desk & e4m Staff Nov 20, 2025 11:22 AM
Top Indian cricketers are not just endorsing brands they are actually owning a stake in it too, will this help the brands score?
The screen, once a realm of artistic inquiry, is being refitted as an ideological archive where myth passes for evidence and feelings stand in for facts.
e4m Desk Nov 20, 2025 11:03 AM
President attacks Democrats in post on Truth Social after US lawmakers swiftly move bill through Congress
e4m Staff Nov 20, 2025 10:34 AM
Ashish Sehgal is also expected to take on additional charge as Chief Growth Officer for Vineet Jain’s Times TV Network portfolio
e4m Staff Nov 20, 2025 9:40 AM
Interruptive-style ads are annoying and disruptive, yet brands use them to gain subscribers, but how do such ads still actually work?
e4m Staff Nov 19, 2025 9:53 PM
Top Indian cricketers are not just endorsing brands they are actually owning a stake in it too, will this help the brands score?
e4m Staff Nov 19, 2025 3:55 PM
Sheryl Sandberg has been on Meta's board for 12 years; she stepped down as COO in June 2022
e4m Staff Nov 19, 2025 3:48 PM
The build-up started weeks before the launch event, with Apple-focused creators, analysts, and retailers driving an unusually high number of leaks and speculation threads
Tasmayee Laha Roy and Chehneet Kaur1 Nov 18, 2025 3:46 PM
A photo from a Feeding India school visit triggers speculation and humour online
e4m Staff Nov 18, 2025 1:00 PM
Sony LIV is now available on YouTube TV and YouTube Primetime Channels
e4m Staff Nov 18, 2025 12:45 PM
Guest Column: Girish Balachandran, Senior Director & Head of Digital Media Business, India/S Asia, Adobe on why we need content engines that are built for speed, flexibility, and constant movement
e4m Staff Nov 18, 2025 12:40 PM
Electronics and IT Minister Ashwini Vaishnaw has repeatedly emphasised that India’s AI strategy aims to democratise access and expand employment opportunities.
e4m Staff Nov 17, 2025 1:52 PM
Brands may display the seal on their websites, digital platforms, collaterals and advertising campaigns to convey to consumers their commitment to honest and accountable communication
e4m Staff Nov 17, 2025 12:40 PM
Each cohort is a market of the size of a country with its own rules of engagement, says the latest report of Fireside Ventures titled “The Indian Consumer at 2030”
e4m Staff Nov 17, 2025 11:45 AM
TV and digital media saw no ad lift in Sept–Oct despite the festive season, reveals TAM data, with experts blaming the slump on the RMG ban
Aalok Bhan Nov 17, 2025 11:04 AM
Ravi Bhaya will be the Chief Growth Officer, Publicis Media India; Jai Lala & Rathi Gangappa to continue leading Zenith and Starcom
e4m Staff Nov 17, 2025 10:23 AM
Star India had contributed $84 million to the segment in the same quarter last year, and its absence this year also pushed international operating income down to $(33) million from $52 million
e4m Staff Nov 14, 2025 1:35 PM
Revenue from operations grew 4.7% during the quarter, reaching Rs 467.36 crore
Binaifer Dulani, Founding Partner & Creative, Talented, on reimagining the agency model for today’s creators
e4m Staff Nov 14, 2025 12:06 PM
Yashovardhan Agarwal, MD of Welspun, BAPL & Director at Sintex, speaks to IMPACT about steering the 50-year-old brand toward health-first innovation and more
e4m Desk Nov 14, 2025 11:58 AM
Rajesh Jain, Founder and Group MD of Netcore Cloud, explains how Agentic AI blends human instinct with machine autonomy to make marketing smarter
e4m Desk Nov 14, 2025 11:01 AM
At e4m Confluence 2025, Prasanth Kumar, CEO-South Asia, WPP Media, engaged in a fireside chat with Nawal Ahuja, Co-Founder, e4m, and decoded evolution of TV, reliance on data, skill-building & more
e4m Staff Nov 12, 2025 2:20 PM
At e4m Confluence 2025, Shashi Sinha, CEO of IPG Mediabrands India, shared his thoughts on AI in advertising, evolving media habits, the power of storytelling and more
e4m Staff Nov 12, 2025 11:12 AM
The company’s revenue from operations has increased by 15 per cent when compared to the same period last year
Abdul Khan Nov 11, 2025 12:25 PM
The campaign features three digital films that address specific problems faced by national brands in South India
Aarti Pahwa Nov 11, 2025 12:03 PM
At the core of this offering is Creative Studio, Amazon’s integrated creative workspace
Abhishek Chanda Nov 11, 2025 11:59 AM
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