Google has announced that it will be extending a grace period for a year-long pilot project set to conclude by the end of September; the new deadline is January 2024
The e4m Play Streaming Media Awards 2023 recognize and honour the brands, talent, content, and platforms for their excellence, innovation and creativity
The CEO of Wavemaker, South Asia, was on a panel discussing ‘Athletes Wishlist for Corporate India’ at the e4m & GroupM Lets Play-Sports marketing summit
At the e4m-GroupM Let’s Play: Sports marketing summit, a panel of experts discussed the potential of the sports industry in India, fan engagement and more
At e4m-GroupM Let’s Play: Sports marketing summit, a panel of industry observers discussed why television was still a relevant platform to advertise during IPL
Speaking at e4m-GroupM Let’s Play: Sports marketing summit, Vita Dani, the Co-Owner of Chennaiyn FC and UTT, weighs in on what could drive the growth of sports apart from cricket in India
Industry experts applaud the 'progressive' step by Google but are cautious about the tech giant's 'arbitrary and inexplicable' policies for advertising and listing
Raveena Tandon, Vidya Balan, Sikandar Kher, Pankaj Tripathi and Pavan Malhotra bestowed with best actor awards for their shows & films streaming on various OTT platforms
Multiple consumer durables brands have taken to advertising on TATA IPL 2022 on television to command an increase in their market share within a short period of time
The 4th article in the PowerPlay Series talks about how this year’s recently concluded mega auction sets the stage for a successful 15th edition slated to deliver exponential visibility
The PowerPlay Series discusses why IPL is the preferred choice of platform for brands across categories as we approach the 15th season of India’s favourite mega event
The report said that India is the top market by a factor of 5x, surpassing the US in 2018. It is followed by US, Indonesia, Brazil, and China in the pecking order for most downloads by market
A document from a potential class-action lawsuit against Google revealed that tech services like Netflix, Spotify and Tinder wanted to circumvent Google Play's billing system