Among other awards, Amazon miniTV received recognition for its marketing campaign for dance reality show, Hip Hop India
The awards ceremony was held on May 9 in Mumbai
Tiger Baby Films bagged several awards for its impressive work across categories
The awards ceremony was held on May 9 in Mumbai
The Bollywood actor bagged the Best Actor award for his web series Kafas
Who's your gynac? web series featuring Azad bagged the award in the ‘Best Comedy Show on Web/OTT’ category
The actress shared a winning post of her film ‘Kho Gaye Hum Kahan’ bagging silver in the ‘Best Feature Fim’ category
The streaming platform bagged 22 metals including 6 golds, 11 silver and 5 bronze metals across categories
The streaming platform won 19 metals including 4 golds, 10 silver and 5 bronze metals across categories
The Viral Fever bagged the 'Content Company of the Year' title
The Content & Talent jury meet will be chaired by Amit Sharma, Director, Producer & Co-Founder, Chrome Pictures
The brand jury meet will be chaired by Amit Syngle, MD & CEO, Asian Paints
Amid the outrage over Google de-listing some Indian apps from Play Store, experts suggest the way forward to avoid a repeat of the situation
The mother-son duo of Ranbir and Neetu Kapoor showcase a playful struggle for a bag of Lay's chips in the new brand campaign
Prior to this, Behl was the CMO at Pureplay Skin Sciences
Dhoni joins Lay’s as the brand ambassador with this campaign
The campaigns highlight the intrinsic playfulness of the festive season in India
Behl was handling the company's brands like Plum, Plum Body Lovin and PHY
Google has announced that it will be extending a grace period for a year-long pilot project set to conclude by the end of September; the new deadline is January 2024
As per media reports, the Madras high court has restrained Google from delisting Disney+ Hotstar from the app store
Leo Burnett and FCB Interface won Silver and Bronze respectively in the Sustainable Development Goals Lions category
Joshi talks about the marketing plan to promote their new range of premium potato chips, roping in Saif Ali Khan as its brand ambassador, and more
The e4m Play Streaming Media Awards 2023 recognize and honour the brands, talent, content, and platforms for their excellence, innovation and creativity
TVF won the award in the Excellence Awards Category
The awards were given across five categories - Content, Brand Integration, Marketing, Platform, Talent, Streaming Audio / Podcasts
While White Rivers Media won the ‘Agency of the Year’ award, The Viral Fever took home ‘Video Content Company of the Year’ honour
The brand has unveiled a TVC with the actor for its premium range of slow-cooked kettle chips
The campaign is created by Leo Burnett
The association will see top Free Fire creators stream clutch moments and showcase engaging gameplay strategies
Vaibhav Arora, Aman Khan, Akash Vashisht and Kartik Tyagi have come on board with the sports agency
The CEO of Wavemaker, South Asia, was on a panel discussing ‘Athletes Wishlist for Corporate India’ at the e4m & GroupM Lets Play-Sports marketing summit
At the e4m-GroupM Let’s Play: Sports marketing summit, a panel of experts discussed the potential of the sports industry in India, fan engagement and more
At e4m-GroupM Let’s Play: Sports marketing summit, a panel of industry observers discussed why television was still a relevant platform to advertise during IPL
A panel of experts shared their views on mainstreaming sports streaming at the e4m-GroupM Let’s Play: Sports marketing summit
Speaking at e4m-GroupM Let’s Play: Sports marketing summit, Vita Dani, the Co-Owner of Chennaiyn FC and UTT, weighs in on what could drive the growth of sports apart from cricket in India
Experts to discuss the fast-changing landscape of sports marketing, the evolution of brands in the Indian sports industry & more
This is the second such penalty imposed on the internet giant in a week
Industry experts applaud the 'progressive' step by Google but are cautious about the tech giant's 'arbitrary and inexplicable' policies for advertising and listing
FairPlay Sports will handle Dube’s brand endorsements, commercial engagements, social and digital media and appearances
The film has been created by Wunderman Thompson
Raveena Tandon, Vidya Balan, Sikandar Kher, Pankaj Tripathi and Pavan Malhotra bestowed with best actor awards for their shows & films streaming on various OTT platforms
Take a look at some special moments captured through the day
At e4m Streaming Summit 2022, Katyal, Co-founder, Fandrum, speaks about the company's journey, fan economy and more
Multiple consumer durables brands have taken to advertising on TATA IPL 2022 on television to command an increase in their market share within a short period of time
The 4th article in the PowerPlay Series talks about how this year’s recently concluded mega auction sets the stage for a successful 15th edition slated to deliver exponential visibility
The PowerPlay Series discusses why IPL is the preferred choice of platform for brands across categories as we approach the 15th season of India’s favourite mega event
The winners were selected across the developer ecosystem to reinforce that a great app or game can come from anywhere
The report said that India is the top market by a factor of 5x, surpassing the US in 2018. It is followed by US, Indonesia, Brazil, and China in the pecking order for most downloads by market
A document from a potential class-action lawsuit against Google revealed that tech services like Netflix, Spotify and Tinder wanted to circumvent Google Play's billing system
The game also recorded the highest of 16 million daily active users and 2.4 million peak concurrent users