Pernod Ricard enters 4-year partnership with Paris Saint-Germain
The agreement is set to begin this 24/25 season and will span across PSG's professional teams
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Maitri Advertising Works wins coveted 'Agency of the Year' Award for 3rd consecutive year
The award ceremony, held in Bengaluru, saw Maitri take home an impressive haul of 13 medals, comprising five gold, five silver and three bronze awards
e4m IMA South 2024: Maitri Advertising Works named ‘Agency of the Year’
The agency also won 13 metals including 5 golds, 5 silver and 3 bronze across categories
e4m IMA South 2024: Diageo India, Maitri Advertising Works walk away with top awards
Among other winners were Lulu Group, Tata Consumers Products, Amazon Prime Video, Wipro, PHD Mumbai, Flipkart Ads, Media Monk and Plain Speak
McCain India names Mainak Dhar as Managing Director
Most recently, Mainak Dhar was the founder of ‘Mentoring by Mainak’
How BGMI tapped into nostalgia to create the world's most viral gaming brand ad
The ad film has been created by Maitri Advertising, Kochi, for Krafton India
Kottappalli Prabhakaran 2.0: A BGMI ad film for the ages
The ad has been created by Maitri Advertising, Kochi
Release new ads after June 18 with self-declaration: ASCI to advertisers, broadcasters
According to the directive, old ads are exempt from the mandate. Only the new ones will have to comply with the self-declaration requirement
Maitri Advertising Works wins Grand Prix at ABBY Awards 2024
Award won for a 5-minute long promotional film for the Netflix series ‘Sex Education’
Industry bodies offer feedback on 'restrictive' National Broadcasting Policy to TRAI
Media bodies like IBDF, NBDA and IAMAI reportedly raised several concerns about the National Broadcasting Policy consultation paper released in April
National Creators Award: Maithili Thakur bags Cultural Ambassador of the Year title
The National Creators Award recognizes the excellence and creativity of digital creators across domains
IAMAI Summit highlights ISEC's prominence in digital world with Yashwant Deshmukh
Yashwant Deshmukh launches India’s first ISEC reporting panel
Exhicon gets into golfing domain, secures controlling 76% in Pinewoods Golf Club
This acquisition includes management rights to manage two expansive golf courses
What's on brands' plates after the cookie crumble of 2024?
With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads in the aftermath of the cookie phaseout, say experts
India Today’s Vivek Malhotra elected DAC Chairperson
Jagran New Media’s Bharat Gupta and Meta’s Arun Srinivas appointed Co-Chairs
BBC documentary takes viewers inside loan scam destroying lives across India
Poonam Agarwal, an investigative journalist with BBC, exposes loan recovery call centers who have left no stone unturned to mentally, financially and physically harass innocent Indians
‘Made for Ad’ sites gobbling up big chunk of digital ad spends: Is there a way out?
These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad spend of the Open Web Programmatic, which is a $88 billion global market
Maitri Advertising Works takes home Agency of the Year honour at IMA South 2023
The agency bagged 5 Gold, 3 Silver and 1 Bronze metals across categories
IMA South 2023: ZEEL, Maitri Advertising Works & Flipkart bag top honours
Among the other winners are Tanishq, Duroflex, ZEE Kannada, Organic BPS, Omnicom Media Group, Madison PR, Dabur India, Kerala Tourism, Disney+ Hotstar, Muthoot Finance, Media Monks & Vijay Television
Gulp it, Slurp it, Chew it says Minute Maid in new TVC for Pulpy Orange
The brand has roped in Shraddha Kapoor and Nani for the campaign, conceptualised by Ogilvy
Prajavani honours the sandalwood industry
The ‘Prajavani Kannada Cine Sammana’ instituted by the Printers (Mysore) group, publishers of Prajavani, brought together the best in the film industry in the presence of CM Siddaramaiah
Tu Jhooti Main Makkar: When product placements stole the show
Moviegoers have been noticing instances of brand integration now more than ever. e4m asks brand experts all the whys and the hows
CM Basavaraj Bommai unveils Seven Wonders of Karnataka
A seven-member panel consisting of tourism and history experts evaluated these places on a seven-point criteria
Are small & mid-sized ad agencies struggling?
While some industry players say the environment is challenging for the small players, there are others who believe there is room for all to grow
BES Expo 2023 begins in Delhi
The event is being held after a gap of two years
Rohit Jain named Chairman of Digital Entertainment Committee - IAMAI
Jain is MD, Emerging Markets Asia at Lionsgate
IAMAI: Draft telecom bill consultations show lack of understanding about digital economy
IAMAI has recommended that the scope of telecommunication services be reviewed and be limited to only services which distribute spectrum in a utilisable form
'Put your gold to work', says Muthoot Finance
The campaign created by Maitri Advertising features the brand’s new mascot ‘Goldman’
Zee TV to air fiction shows seven days a week
The shows Meet, Main Hoon Aparajita, Pyaar Ka Pehla Naam Radha Mohan, and Bhagya Lakshmi will now air across the week starting October 16
e4m IMA South: Tata Tea Chakra Gold bags Brand of the Year award
Maitri Advertising awarded Agency of the Year; other significant winners include Flipkart Internet, Zee Entertainment Enterprises and Madison PR
Rediffusion collaborates with IHCL for launch of ‘She Remains the Taj’
The campaign aims to celebrate the powerful roles women play across all walks of life
Mathrubhumi marks its centenary celebrations with anthology of brand films
Conceptualized by Kochi-based Maitri Advertising Works, these films have showcased some of the meaningful social interventions the newspaper has initiated since its inception
MIB tells officials not to share secret documents through based internet services
The ministry has recommended use of government email facility or government instant messaging platforms for the communication of confidential and restricted information
Close to 7% of Bolo Live’s paying users come from outside India: Tanmai Paul
Bolo Live Co-Founder and Chief Product Officer Paul noted that countries like UAE, Oman, Malaysia, Singapore, Saudi Arabia, Italy, Germany and Switzerland are showing strong traction
Delhi govt's restriction on cinemas could lead to irreparable damage: MAI
MIA President Kamal Gianchandani suggested introducing 'double vaccination requirement' to enter theatres and going back to the seating capacity restriction of 50%
'Content self-classification must happen in right spirit under Digital Media Ethics Code'
MIB Joint Secretary Vikram Sahay said that the ministry has been in consultation with IAMAI for quite long in the area of content regulation
McLaren Strategic Ventures appoints Lisna Ismail as Group Head–Corporate Communications
Prior to this, Ismail was associated with ResPublica Consulting
Cryptocurrency ads under scanner after widespread criticism from stakeholders & Centre
The investment community in India has raised alarm over the advertising blitzkrieg by cryptocurrency trading platforms in the past few months trying to attract consumers into the fluid markets
Mayfair Housing onboards Koffeetech Communications as digital partner
The agency will be responsible for Mayfair Housing’s digital communication duties
MIB grants registration to Kerala-based IDPCGC as SRB under IT Rules 2021
Apart from IDPCGC, the MIB has already granted registration to OTT self-regulatory bodies floated by IBDF and IAMAI
Dream11 suspends Karnataka operations following FIR against its founders
The Karnataka government recently made amendments to the Karnataka Police Act, 1963, prohibiting the online games of chance and skill where money is risked
Indian gaming market to reach $3.9 bn by 2025: Report
Covid-19 has accelerated the organic growth of digital games as mobile app downloads grew by 50% and user engagement went up by 20%, the study by IAMAI says
ANTS Digital bags digital & creative marketing mandate for Armes Maini
The agency will strategise digital initiatives and creatives for the brand, enhancing its presence across all social platforms
Prime Video launches profile images inspired by Amazon Originals
Customers worldwide can now update their Prime Video profile image to feature some of their favourite Amazon Original characters
Airbnb, UPS and other websites face global outage due to Akamai bug
Akamai confirmed that the problem was not caused by a cyberattack, rather by a software configuration update that triggered a bug in the DNS system
IAMAI elects Google's Sanjay Gupta as chairman, Facebook's Ajit Mohan as VC
Razorpay CEO and Co-Founder Harshil Mathur has been elected as the Treasurer
Justice AK Sikri to chair IAMAI's Grievance Redressal Board for OTT platforms
The GRB will address content grievances pertaining to any of the DPCGC member’s video streaming services
Can IBF impact IAMAI's hold on OTT sector?
Experts say that while IBF may be better placed than IAMAI to settle complaints, whoever evolves strongly will ultimately have an edge in attracting new platforms
A clash of lobbies? What awaits the OTT industry in wake of IBF-IAMAI divide
With two regulatory bodies in place, experts hope for a unified, un-impacted OTT industry despite concerns of friction between lobbies
IAMAI forms Digital Publisher Content Grievances Council
The DPCGC will have an OCCP Council composed of publishers of OCC as members and an independent Grievance Redressal Board [GRB], consisting of a chairperson and six members