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The agreement is set to begin this 24/25 season and will span across PSG's professional teams
e4m Staff Sep 3, 2024 11:27 AM
The award ceremony, held in Bengaluru, saw Maitri take home an impressive haul of 13 medals, comprising five gold, five silver and three bronze awards
e4m Staff Aug 26, 2024 11:14 AM
The agency also won 13 metals including 5 golds, 5 silver and 3 bronze across categories
e4m Staff Aug 23, 2024 10:21 PM
Among other winners were Lulu Group, Tata Consumers Products, Amazon Prime Video, Wipro, PHD Mumbai, Flipkart Ads, Media Monk and Plain Speak
e4m Staff Aug 23, 2024 10:13 PM
The ad film has been created by Maitri Advertising, Kochi, for Krafton India
e4m Staff Aug 6, 2024 12:00 PM
According to the directive, old ads are exempt from the mandate. Only the new ones will have to comply with the self-declaration requirement
Award won for a 5-minute long promotional film for the Netflix series ‘Sex Education’
Media bodies like IBDF, NBDA and IAMAI reportedly raised several concerns about the National Broadcasting Policy consultation paper released in April
The National Creators Award recognizes the excellence and creativity of digital creators across domains
e4m Staff Mar 12, 2024 1:39 PM
This acquisition includes management rights to manage two expansive golf courses
e4m Staff Jan 19, 2024 5:01 PM
With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads in the aftermath of the cookie phaseout, say experts
Shantanu David Jan 8, 2024 8:36 AM
Jagran New Media’s Bharat Gupta and Meta’s Arun Srinivas appointed Co-Chairs
e4m Staff Oct 25, 2023 4:47 PM
Poonam Agarwal, an investigative journalist with BBC, exposes loan recovery call centers who have left no stone unturned to mentally, financially and physically harass innocent Indians
e4m Staff Oct 18, 2023 3:49 PM
These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad spend of the Open Web Programmatic, which is a $88 billion global market
Kanchan Srivastava Sep 29, 2023 8:42 AM
The agency bagged 5 Gold, 3 Silver and 1 Bronze metals across categories
exchange4media Staff Aug 18, 2023 9:23 PM
Among the other winners are Tanishq, Duroflex, ZEE Kannada, Organic BPS, Omnicom Media Group, Madison PR, Dabur India, Kerala Tourism, Disney+ Hotstar, Muthoot Finance, Media Monks & Vijay Television
exchange4media Staff Aug 18, 2023 9:18 PM
The brand has roped in Shraddha Kapoor and Nani for the campaign, conceptualised by Ogilvy
exchange4media Staff Aug 14, 2023 12:12 PM
The ‘Prajavani Kannada Cine Sammana’ instituted by the Printers (Mysore) group, publishers of Prajavani, brought together the best in the film industry in the presence of CM Siddaramaiah
exchange4media Staff Jun 7, 2023 1:12 PM
Moviegoers have been noticing instances of brand integration now more than ever. e4m asks brand experts all the whys and the hows
Tanzila Shaikh Mar 16, 2023 1:17 PM
A seven-member panel consisting of tourism and history experts evaluated these places on a seven-point criteria
exchange4media Staff Mar 1, 2023 11:54 AM
While some industry players say the environment is challenging for the small players, there are others who believe there is room for all to grow
Tanzila Shaikh Feb 20, 2023 2:44 PM
IAMAI has recommended that the scope of telecommunication services be reviewed and be limited to only services which distribute spectrum in a utilisable form
exchange4media Staff Nov 26, 2022 12:40 PM
The campaign created by Maitri Advertising features the brand’s new mascot ‘Goldman’
exchange4media Staff Oct 15, 2022 7:49 AM
The shows Meet, Main Hoon Aparajita, Pyaar Ka Pehla Naam Radha Mohan, and Bhagya Lakshmi will now air across the week starting October 16
exchange4media Staff Oct 10, 2022 5:38 PM
Maitri Advertising awarded Agency of the Year; other significant winners include Flipkart Internet, Zee Entertainment Enterprises and Madison PR
exchange4media Staff Sep 23, 2022 8:49 PM
The campaign aims to celebrate the powerful roles women play across all walks of life
exchange4media Staff May 19, 2022 11:13 AM
Conceptualized by Kochi-based Maitri Advertising Works, these films have showcased some of the meaningful social interventions the newspaper has initiated since its inception
exchange4media Staff Mar 29, 2022 4:17 PM
The ministry has recommended use of government email facility or government instant messaging platforms for the communication of confidential and restricted information
exchange4media Staff Feb 19, 2022 8:37 AM
Bolo Live Co-Founder and Chief Product Officer Paul noted that countries like UAE, Oman, Malaysia, Singapore, Saudi Arabia, Italy, Germany and Switzerland are showing strong traction
Javed Farooqui Jan 3, 2022 9:11 AM
MIA President Kamal Gianchandani suggested introducing 'double vaccination requirement' to enter theatres and going back to the seating capacity restriction of 50%
exchange4media Staff Dec 29, 2021 11:09 AM
MIB Joint Secretary Vikram Sahay said that the ministry has been in consultation with IAMAI for quite long in the area of content regulation
exchange4media Staff Dec 15, 2021 8:46 AM
Prior to this, Ismail was associated with ResPublica Consulting
exchange4media Staff Nov 29, 2021 11:25 AM
The investment community in India has raised alarm over the advertising blitzkrieg by cryptocurrency trading platforms in the past few months trying to attract consumers into the fluid markets
Kanchan Srivastava Nov 19, 2021 4:42 PM
The agency will be responsible for Mayfair Housing’s digital communication duties
exchange4media Staff Nov 17, 2021 4:05 PM
Apart from IDPCGC, the MIB has already granted registration to OTT self-regulatory bodies floated by IBDF and IAMAI
exchange4media Staff Oct 11, 2021 8:34 AM
The Karnataka government recently made amendments to the Karnataka Police Act, 1963, prohibiting the online games of chance and skill where money is risked
exchange4media Staff Oct 11, 2021 8:28 AM
Covid-19 has accelerated the organic growth of digital games as mobile app downloads grew by 50% and user engagement went up by 20%, the study by IAMAI says
exchange4media Staff Oct 6, 2021 8:38 AM
The agency will strategise digital initiatives and creatives for the brand, enhancing its presence across all social platforms
exchange4media Staff Sep 1, 2021 11:41 AM
Customers worldwide can now update their Prime Video profile image to feature some of their favourite Amazon Original characters
exchange4media Staff Aug 20, 2021 6:41 PM
Akamai confirmed that the problem was not caused by a cyberattack, rather by a software configuration update that triggered a bug in the DNS system
exchange4media Staff Jul 23, 2021 11:04 AM
Razorpay CEO and Co-Founder Harshil Mathur has been elected as the Treasurer
exchange4media Staff Jun 25, 2021 12:20 PM
The GRB will address content grievances pertaining to any of the DPCGC member’s video streaming services
exchange4media Staff Jun 10, 2021 5:29 PM
Experts say that while IBF may be better placed than IAMAI to settle complaints, whoever evolves strongly will ultimately have an edge in attracting new platforms
Javed Farooqui Jun 7, 2021 8:14 AM
With two regulatory bodies in place, experts hope for a unified, un-impacted OTT industry despite concerns of friction between lobbies
Tasmayee Laha Roy Jun 4, 2021 9:19 AM
The DPCGC will have an OCCP Council composed of publishers of OCC as members and an independent Grievance Redressal Board [GRB], consisting of a chairperson and six members
exchange4media Staff May 28, 2021 6:26 PM
