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Current consultant Advisor Dr A L Sharada – who had headed PF from its founding years for over two decades – is also appointed as a Trustee
e4m Staff Aug 21, 2024 7:00 PM
Adman Brendan Pereira, who passed away on July 21, had a great flair for creativity, aesthetics and photography combined with excellent people skills, remember industry colleagues
e4m Staff Jul 22, 2024 8:59 AM
With the #ManforceHaiTohPossibleHai campaign, the brand aspires to create awareness around the issue of overpopulation on the occasion of World Population Day
e4m Staff Jul 11, 2024 12:58 PM
Prior to this, Pradnya Popade was with Samsonite South Asia as Marketing Communications Head - Media & Communications
e4m Desk Jun 20, 2024 11:23 AM
Varun Sharma and Kunal Roy Kapoor take a not-so-subtle dig against Oreo and its cricket ads that, according to the two, haven't boded well for Team India
e4m Desk Mar 25, 2024 12:18 PM
Gaurav Pande, Executive Vice President and Business Head of Popeyes, shares the brand’s marketing strategy to hit the ground running
Shantanu David Feb 16, 2024 12:46 PM
The film opens with a young storyteller teleporting his audience to an imaginary battleground scene from 500 years ago
e4m Staff Dec 24, 2023 10:00 AM
Guest Column: Sridhar, known as 'Pops' in the advertising world, shares interesting anecdotes about his time with Piyush Pandey and the ad world in the 80s and 90s
Pops KV Sridhar Oct 6, 2023 8:40 AM
Since her first event in 2005, she had hosted shows across the globe
exchange4media Staff Jul 10, 2023 3:40 PM
Interactive and innovative ads are big on impact but one must keep a check on content quality, brand messaging and overall user experience, note industry observers
Shantanu David Jul 3, 2023 8:25 AM
The partnership aims to increase Khemani Group's digital footprint and connect with a wider audience
exchange4media Staff Jun 19, 2023 1:39 PM
Nutrabooti is an upcoming D2C brand manufacturing nutraceuticals for proactive and preventive healthcare
exchange4media Staff May 29, 2023 1:23 PM
ABP News won the award second year in a row at 22nd ITA Awards
exchange4media Staff Dec 12, 2022 6:47 PM
On World AIDS Day, we revisit PSI's iconic Balbir Pasha campaign and its impact on the country's AIDS statistics
Sandhya Raghavan Dec 1, 2022 9:30 AM
Popkorn will lead integrated social media activities for Triveni
exchange4media Staff Sep 13, 2022 4:39 PM
Star Plus’ prime-time show has acquired a life of its own beyond television, thanks to a combination of social media and Bollywood’s unconditional love. Here’s what’s going on
exchange4media Staff Sep 6, 2022 1:00 PM
The brand has collaborated with the Minion franchise and launched its new Cream Banana Flavored Lollipops with an influencer campaign
exchange4media Staff Aug 10, 2022 4:35 PM
Here’s a comprehensive list of the month’s most trending topics and moments, as compiled by Starcom
Mansi Sharma Jul 16, 2022 7:55 AM
Priyanka Gill, Co-Founder, The Good Glamm Group & Founder and CEO, POPxo-Plixxo talks about tapping into the suncare category, latest campaign, revenue targets and more
Ritika Raj Jul 8, 2022 8:34 AM
The digital campaign incorporates a simple yet powerful activation in which a leave application is submitted on behalf of the employees
exchange4media Staff May 14, 2022 8:37 AM
The highest bid in the category for the MPEG-2 58th e-auctions was at Rs 6.90 crore
exchange4media Staff Mar 10, 2022 8:17 AM
Deshmukh has 17 years of experience in managing content for businesses at scale across platforms
exchange4media Staff Mar 9, 2022 1:35 PM
The one-of-a-kind global initiative was curated to recognize the popularity of Korean content and creators - ranging from Best K-Drama to Best Actor
exchange4media Staff Jan 21, 2022 12:31 PM
The #MyStory campaign, made with Bill & Melinda Gates Foundation, Population Foundation of India and Love Matters India, aims to normalize the need to vaccinate and follow Covid-19 protocols
exchange4media Staff Sep 8, 2021 3:20 PM
The industry is squeamish about Lux Cozi’s recent campaign, which it believes could create problems for the brand due to its objectifying imagery
Mansi Sharma Sep 8, 2021 8:24 AM
The meal can be ordered through the McDonald's app, in-store, drive-through or McDelivery
exchange4media Staff Jun 1, 2021 2:00 PM
He will also take on a new role driving the creative output on a major global assignment at WPP
exchange4media Staff May 11, 2021 6:12 PM
Apart from the unique storyline of CRED's first ad for IPL 2021, the industry appreciated Dravid’s performance
Mansi Sharma Apr 10, 2021 8:12 AM
The event invites creative minds to build impactful print campaigns that can make a difference
exchange4media Staff Jan 19, 2021 11:45 AM
The allotment will be valid for the period from 10.11.2020 to 31.03.2021
exchange4media Staff Nov 5, 2020 6:29 PM
Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be used as a mere marketing tool
Misbaah Mansuri Jul 7, 2020 9:13 AM
Guest Column: Deepak Lamba, CEO, Worldwide Media writes brands must begin to dabble with virtual proximity with their consumers & stakeholders
Deepak Lamba Jun 19, 2020 8:59 AM
