Current consultant Advisor Dr A L Sharada – who had headed PF from its founding years for over two decades – is also appointed as a Trustee
Adman Brendan Pereira, who passed away on July 21, had a great flair for creativity, aesthetics and photography combined with excellent people skills, remember industry colleagues
With the #ManforceHaiTohPossibleHai campaign, the brand aspires to create awareness around the issue of overpopulation on the occasion of World Population Day
Prior to this, Pradnya Popade was with Samsonite South Asia as Marketing Communications Head - Media & Communications
Varun Sharma and Kunal Roy Kapoor take a not-so-subtle dig against Oreo and its cricket ads that, according to the two, haven't boded well for Team India
The account will be serviced from the agency’s Gurugram office
Gaurav Pande, Executive Vice President and Business Head of Popeyes, shares the brand’s marketing strategy to hit the ground running
The film opens with a young storyteller teleporting his audience to an imaginary battleground scene from 500 years ago
Guest Column: Sridhar, known as 'Pops' in the advertising world, shares interesting anecdotes about his time with Piyush Pandey and the ad world in the 80s and 90s
Since her first event in 2005, she had hosted shows across the globe
Interactive and innovative ads are big on impact but one must keep a check on content quality, brand messaging and overall user experience, note industry observers
The partnership aims to increase Khemani Group's digital footprint and connect with a wider audience
Nutrabooti is an upcoming D2C brand manufacturing nutraceuticals for proactive and preventive healthcare
ABP News won the award second year in a row at 22nd ITA Awards
Popkorn is spearheading several campaigns for the brand
On World AIDS Day, we revisit PSI's iconic Balbir Pasha campaign and its impact on the country's AIDS statistics
Popkorn will lead integrated social media activities for Triveni
Star Plus’ prime-time show has acquired a life of its own beyond television, thanks to a combination of social media and Bollywood’s unconditional love. Here’s what’s going on
The brand has collaborated with the Minion franchise and launched its new Cream Banana Flavored Lollipops with an influencer campaign
The campaign has been conceptualised by Ogilvy
Here’s a comprehensive list of the month’s most trending topics and moments, as compiled by Starcom
Priyanka Gill, Co-Founder, The Good Glamm Group & Founder and CEO, POPxo-Plixxo talks about tapping into the suncare category, latest campaign, revenue targets and more
The digital campaign incorporates a simple yet powerful activation in which a leave application is submitted on behalf of the employees
The highest bid in the category for the MPEG-2 58th e-auctions was at Rs 6.90 crore
Deshmukh has 17 years of experience in managing content for businesses at scale across platforms
The one-of-a-kind global initiative was curated to recognize the popularity of Korean content and creators - ranging from Best K-Drama to Best Actor
The #MyStory campaign, made with Bill & Melinda Gates Foundation, Population Foundation of India and Love Matters India, aims to normalize the need to vaccinate and follow Covid-19 protocols
The industry is squeamish about Lux Cozi’s recent campaign, which it believes could create problems for the brand due to its objectifying imagery
The meal can be ordered through the McDonald's app, in-store, drive-through or McDelivery
He will also take on a new role driving the creative output on a major global assignment at WPP
Apart from the unique storyline of CRED's first ad for IPL 2021, the industry appreciated Dravid’s performance
The event invites creative minds to build impactful print campaigns that can make a difference
The allotment will be valid for the period from 10.11.2020 to 31.03.2021
Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be used as a mere marketing tool
Guest Column: Deepak Lamba, CEO, Worldwide Media writes brands must begin to dabble with virtual proximity with their consumers & stakeholders