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Sonal, Head of Marketing, Qualcomm India shares the insights behind the Power To Move campaign, reinforcing consumer-facing brand identity, expanding AI capabilities, the India market and more
e4m Staff Nov 12, 2024 8:10 AM
Conceptualized by Lowe Lintas, the multi-starrer film features actors from various regions
e4m Staff Aug 31, 2024 8:21 AM
Guest Column: Srinath Sridharan writes how Vinesh Phogat has fought enough obstacles to get to this global stage, be it domestic sporting politics to injury and surgery
Srinath Sridharan Aug 10, 2024 5:41 PM
The campaign has been launched across multiple platforms including TV, digital, print, radio, OOH, cinema and social media
e4m Staff Jul 4, 2024 12:36 PM
The study, named State of States, will be carried out in collaboration with Quantum Solutions
e4m Staff Apr 30, 2024 5:34 PM
Darpan Munjal, Founder, Squadhelp explains how the company is leveraging data and AI to help brands brainstorm creative names
Chehneet Kaur Mar 12, 2024 9:17 AM
In this conversation, Sravani Babu, Associate Director & Category Lead - Quaker, PepsiCo India, shares the motivation behind Quaker’s portfolio expansion, customer behavioural insights and much more
Ashee Sharma Feb 23, 2024 9:02 AM
With his massive youth appeal, Sidharth Malhotra has several brands in his roster of endorsements such as Quaker, Myntra, IndusInd Bank and more
e4m Staff Jan 16, 2024 8:25 AM
Sravani Babu, Associate Director, and Category Lead - Quaker speaks about the brand’s latest TVC with Kiara Advani and Sidharth Malhotra, oats as a category and more
Chehneet Kaur Jan 11, 2024 1:54 PM
The campaign for the film by Warner Brothers was carried out in Mumbai
e4m Staff Dec 28, 2023 6:45 PM
Kiara Advani and Sidharth Malhotra will play a pivotal role in forthcoming campaigns
e4m Staff Dec 22, 2023 1:08 PM
YouTube alone raked in $7.95 billion in ad revenues, registering a 12.5% Y-o-Y increase
e4m Staff Oct 25, 2023 4:43 PM
Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about flexibility, physical and mental health
Tanzila Shaikh Oct 10, 2023 8:51 AM
'This appointment recognises the key role that Andrew plays in the company,' said WPP CEO Mark Read
exchange4media Staff Sep 11, 2023 11:53 AM
Both Philip and Gunjal were earlier part of the core team of Fabsquad Media
exchange4media Staff Sep 8, 2023 2:30 PM
The account will be handled by the agency’s Delhi headquarters
exchange4media Staff Aug 17, 2023 3:40 PM
This will help publishers align with the global privacy regulations
exchange4media Staff Aug 16, 2023 12:07 PM
As part of our new series 'Headline Makers', today we feature Liyaquat who recently joined Bharat 24 as VP & prime-time anchor and will also be launching her independent YouTube channel soon
exchange4media Staff Jul 3, 2023 7:21 PM
V Square Media is a Bengaluru-based branding, media and marketing agency
exchange4media Staff May 29, 2023 2:59 PM
The campaign honours unconventional journeys of motherhood
exchange4media Staff May 16, 2023 10:48 AM
Projections for the second quarter peg the revenue to be in the range of $30 billion to $32 billion.
exchange4media Staff Apr 27, 2023 8:44 AM
This is likely to lead to an increased demand for qualified healthcare influencers with most being more mindful of the content they post
Tanzila Shaikh Apr 11, 2023 1:38 PM
On Women’s Day, e4m ask women leaders how has the industry changed with time
Tanzila Shaikh Mar 8, 2023 9:29 AM
Kaif has strengthened her partnership with Pepsico after being named the brand ambassador of its packaged water brand
exchange4media Staff Dec 20, 2022 3:18 PM
The new film emphasises the brand's commitment to democratising domestic duties
exchange4media Staff Dec 17, 2022 8:54 AM
Advani has been named the brand ambassador of the coloured contact lens brand
exchange4media Staff Nov 28, 2022 1:27 PM
The video highlights how most Indians are unable to fulfill even their fundamental rights like the right to education and the right against exploitation as the internet is really siloed for them
exchange4media Staff Nov 12, 2022 4:00 PM
The decision was taken unanimously at the 15th BCCI Apex Council meeting
exchange4media Staff Oct 27, 2022 4:27 PM
The campaign is live on platforms like Google, Facebook, Instagram and YouTube
exchange4media Staff Oct 11, 2022 2:50 PM
The agency will oversee all aspects of communication and messaging for Qualitest, including corporate reputation management, brand awareness and key stakeholder outreach
exchange4media Staff Sep 19, 2022 6:47 PM
Guest Column: Digital transformation has the potential to redefine the OEMs industry, writes Tusshar Arora, Vice President- Media & Partnerships, Quantafi Digital
Tusshar Arora Sep 1, 2022 3:41 PM
The #ItTakes2 campaign season 3 is conceptualized by Leo Burnett
exchange4media Staff Jun 18, 2022 8:11 AM
The campaign for Dulux Aquatech has been conceived by Mullen Lintas Delhi
exchange4media Staff Jun 7, 2022 1:02 PM
The group’s advertising revenue stood at Rs 298.10 crore, up by 3%, from Rs 289.48 crore in the same quarter last year
exchange4media Staff May 31, 2022 5:18 PM
The Aquaguard campaign has been creatively planned by Taproot Dentsu
exchange4media Staff May 16, 2022 10:00 AM
The #BeingEqual brand film talks about the prevailing gender equality in a unique manner
exchange4media Staff Apr 18, 2022 12:26 PM
Take a look at exchange4media’s collection of the best ads released between March 26 and April 8
exchange4media Staff Apr 12, 2022 8:48 AM
The campaign will run across brand stores, social media platforms and OOH hoarding in Delhi-NCR, Mumbai, Bangalore, Kolkata and Chennai
exchange4media Staff Mar 31, 2022 1:24 PM
As part of the month-long e4m-Women’s Day series, we caught up with Preeti Reddy, Chairwoman - South Asia, Insights Division, Kantar. Read on
exchange4media Staff Mar 17, 2022 8:34 AM
Narasimhan, VP & Head-Marketing & Communications, South Asia, Mastercard, shares her thoughts on the role of men in creating a gender-equal society, the portrayal of women in advertising & more
Mansi Sharma Mar 11, 2022 8:46 AM
On Women’s Day, e4m asks women business leaders what they think of this year’s theme, and how gender-just workplaces can deliver inclusive sustainable development
Mansi Sharma Mar 8, 2022 8:48 AM
