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Cricket legends Yuvraj Singh and Ravi Shastri bring to life the latest Sting Energy x Sound of Six, in a high-energy campaign with a bold ambition: to own the sound of every Six
e4m Staff Feb 25, 2026 6:46 PM
Arun Kumar has earlier led teams at brands like Paytm, Flipkart, and Razorpay
e4m Staff Dec 4, 2025 10:16 AM
As part of this alliance, UFO Moviez secures exclusive advertising rights across 239 Miraj screens
e4m Staff Nov 21, 2025 10:30 AM
Known for forts and blue lanes, Jodhpur is emerging as Rajasthan’s next real estate hotspot, offering affordable homes, rising infrastructure, and promising investment opportunities.
The fast bowler, who represents Gujarat Titans in the IPL and the India national team, will now wear Skechers Cricket footwear during competition and feature in the brand’s marketing campaigns.
For Vikrant Massey, his early retirement, if genuine, could create a halo effect around his body of work. Brands may use his legacy to tap into the emotional connect he has cultivated, say experts
Rajdeepak Das is CCO-Publicis Groupe South Asia, and Chairman, Leo Burnett South Asia
Neeraj Singh & sunny Sainy Sep 27, 2024 9:45 AM
He was previously with Khelraja as Country Manager for Southeast Asian Markets
At Pitch BFSI Marketing Summit, Dhiraj Relli, MD-CEO, HDFC Securities, & Dr Annurag Batra, Chairman, Editor, BW BusinessWorld & Founder-e4m Group, spoke about the dynamics of consumer behaviour
Prior to joining Sun Neo, Singh was associated with ZEEL for over 10 years
Sonam Saini Sep 4, 2024 4:28 PM
In this edition of Pitch BrandTalk, Rajesh Kurian, Marketing Director, Walkaroo International, spoke on the brand’s new campaign, roping in Varun Dhawan for non-south markets, festive plans & more
Simran Sabherwal Sep 4, 2024 8:35 AM
Rajesh Dhiman has previously held pivotal roles at ThoughtSpot, NetApp, and Dell EMC
The campaign, titled "Own Your Legacy, Own The Moment", is for Primanté
e4m Staff Sep 3, 2024 12:12 PM
Rajat Abbi, VP-Global Marketing, CMO, Greater India, Schneider Electric, lets us in on the company's media mix, B2C focus, festive marketing initiatives and more
Sohini Ganguly Sep 3, 2024 8:41 AM
Previously, Raghav Raj Kodesia was the Vice President of Hindi Original Content at ZEE5
In his role, Mohit will lead Meesho’s product organisation, overseeing the product management, design, and analytics teams
e4m Staff Sep 2, 2024 11:52 AM
The TVC is conceptualized by Lightbox, the in-house creative studio of Godrej Consumer Products Ltd.
e4m Staff Aug 30, 2024 4:54 PM
Ashwini Vaishnaw, Minister for Information & Broadcasting, was also present in the meeting
e4m Staff Aug 27, 2024 7:47 PM
Abhiishekk Raj Pandey’s career stint includes roles at Mamaearth, Purplle, Nykaa and Colorbar
e4m Staff Aug 27, 2024 2:56 PM
Media owners are expected to seek the Prime Minister's support in shaping structural policies that could impact the industry
e4m Staff Aug 26, 2024 5:38 PM
The affidavit was filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
e4m Desk Aug 26, 2024 10:14 AM
The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in
Chehneet Kaur Aug 26, 2024 9:09 AM
Debjani Ghosh has been the President of the National Association of Software & Services Companies (NASSCOM) since April 2018
e4m Desk Aug 22, 2024 11:11 AM
Rajesh Kini joins Perfios from Infosys, where he served as CFO of their product subsidiary and headed the Corporate Accounting Group
e4m Staff Aug 21, 2024 11:41 AM
Rupali Rattan, currently BEO of Chocolates and Confectionery Business, has been nominated to succeed Rajat Jain
e4m Staff Aug 14, 2024 3:03 PM
At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance of doing everything on scale
e4m Staff Aug 14, 2024 9:04 AM
Prior to this, Deepak Rajadhyaksha was heading Shemaroo Marathibana
Sonam Saini Aug 10, 2024 8:27 AM
Poran Malani will take on the mantle of overseeing the business and formulating synergies across the various group entities, said the company
The customer-focused campaign offers a range of special deals and discounts
Brands took to social media to celebrate golden boy Neeraj Chopra's silver medal win at the Paris Olympics 2024
Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected
Chehneet Kaur Aug 8, 2024 9:08 AM
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands queuing up are blind betting
Chehneet Kaur Aug 6, 2024 9:23 AM
The 'Iss Baar Drugs Ki Haar' films aim to encourage everyone to be a part of this vital movement to empower the youth and promote a healthier, drug-free future
Rahul Rajan named CBO – Retail of fashion brands, Agnes Raja George appointed AVP and Business Head of Wrangler & Central Planning and Jitender Singh appointed AVP & Business Head of Lee
Neeraj Vyas, who was the Business Head—Sony Entertainment Television, Sony SAB, PAL, and Sony MAX Movie Cluster, will now pursue entrepreneurial journey
At a fireside chat, Emami’s Gul Raj Bhatia shared insights on the evolution of India’s healthcare consumers and market
e4m Staff Aug 5, 2024 12:09 PM
The films have been directed by Shachi Malhotra, produced by Emotion Pictures and the music composed by Rahul Pais. The stills have been shot by Indrajit Najhkhowa
e4m Staff Aug 1, 2024 10:44 AM
The anthem by Yashraj Mukhate celebrates sportsmanship and camaraderie of team India as they compete for top honours at the 2024 Paris Olympics
e4m Staff Jul 31, 2024 5:11 PM
According to Viacom18, the official broadcaster of Paris Olympics 2024, the IOA has said that the advertiser interest is 70% more than the last edition
Aditi Gupta Jul 29, 2024 8:59 AM
