The affidavit was filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
Rahul Rajan named CBO – Retail of fashion brands, Agnes Raja George appointed AVP and Business Head of Wrangler & Central Planning and Jitender Singh appointed AVP & Business Head of Lee
In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL and elections drive demand, the challenges that come with it and more
B Thiagarajan, Managing Director, Blue Star engaged in a fireside chat with e4m's Dr Annurag Batra around all things marketing and customer-centricity at Pitch CMO Summit 2024
In conversation with exchange4media, Karthik Nagarajan, the CEO of Hogarth India shared his journey at the WPP content experience company, the focus areas for the new year and much more
After moving on from HT Media, Bhalla has returned to the media landscape with BrandsAbility, which will launch on May 23 and an unnamed venture coming up in July
The campaign, conceptualized and produced by FCB India, features cricket sensation Yashaswi Jaiswal, international cricketer T. Natarajan, and the country’s first female bouncer Mehrunissa Shaukat Ali
Bhalla, Group Chief Commercial Officer, of HT Media Ltd, opens up about his eventful tenure at the company and his plans to move on after 15 storied years
The Vice President, Sales, Marketing and Customer Care of Tata Motors spoke to exchange4media about the company’s festive marketing plans and growth projections
At e4m Pride of India South, a panel chaired by Baagyalakshmi Nagarajan - Executive Director - Advertising Sales, Star Vijay, discussed how brands are growing business with the power of TV
Navani shares the key selection criteria of acquiring a gaming studio that include its growth potential, presence of a strong team, the genre it follows, and more
Aditya Varadarajan, Head, Account Management, Microsoft Advertising, InMobi, writes about how brands can achieve long-lasting impact across the marketing funnel with search advertising
The online electronics & home appliance shop took to digital transformation and obtained 58% boost on revenue through online and offline via multi-channel engagement
Panel comprising B Thiagarajan, Arnab Banerjee & Mahalakshmi Narayanaswamy and Vikram Sakhuja addressed the correlation between stock market & brand building, at the launch of the PMAR 2022
Deepak Rajani, a renowned name in the field of journalism of Gujarat, to head the news channel ‘Gujarat First’ that is making its debut in mid February
At the Festival Marketing Edition of e4m Upfront, Aditya Varadarajan, Head of Account Management - Microsoft Advertising, InMobi, spoke about leveraging the power of 'Search'
An eminent panel comprising Ashish Lingamneni, Mani Rangarajan, Sai Narayan, Siddharth Dabhade and Esha Nagar discussed the growing importance of building a distinct brand in a cluttered ecosystem
CEO Ashish Hemrajani announced on Twitter that he will work towards finding new opportunities for those who were laid off; companies like Grophers, Big Basket and Groww have already responded